Intex puts up a grand show at Gwalior Mela-2009

With the B & C class regions beckoning, consumer fairs seem to be one of the best ways for companies to strike the right chord with the expanding customer base in these areas. Intex, amongst the fastest growing companies in IT hardware, Mobile Phones and Electronics is participating in one of the biggest and oldest annual “vyapar” melas of the country - Gwalior Mela- 2009. More than 100 companies from various sectors - IT, Electronics, Home Appliances, etc., are participating in the fair which opened on Jan 11 and will go on till Feb 15, 2009.

Intex has displayed its full portfolio of products comprising of computer peripherals, PCs (desktops, notebooks, TFT-LCD monitors), mobile phones and consumer electronics. Interesting offers & schemes have also been launched especially for the fair, like free travel bags/ pack of DVDs with DVD players & multimedia speakers, etc. A separate counter has been created for Mobile phones apart from dark/demo room for multimedia speakers so that consumers can get a feel of performance of the products.

According to Mr. Naved Chaudhary, Senior Marketing Manager, Intex, “ Participation in such events plays an important role in educating customers and guiding them through the range of Intex products. We are always enthusiastic about this major platform in Madhya Pradesh as it not only generates good sales but also helps us to analyze the market trends in the region and get valuable first-hand feedback from consumers."

Perceived as one of the biggest fair in the country, this event is organized by Gwalior Trade Fair Authority, which falls under Department of Industries, Govt of MP. Spread along permanent 1200 pavilions and 500 platforms, this event has foot fall of more then 35 lakhs of visitors every year.

About Intex Technologies (India) Ltd.

Intex Technologies is a 12-year-old IT Hardware, Mobile Phones and Electronics company, headquartered at New Delhi. It has been ranked 101 amongst the 200 fastest growing IT (hardware & Software) companies in India by Data Quest (July, 2008). Intex has improved its ranking in this survey in the last 3 years from 108 to 104 and in July 2008, to 101.

The company has a pan-India presence though its own network of 3 mother-warehouses, 28 branches, 2 regional offices, 62 service centers and 57 service franchisees. Brand 'Intex' covers 06 business segments- PC, Consumer Electronics, Computer Peripherals, Retail, GSM Mobile Phones, and Enterprise Business. The business segments cover a portfolio of 26 Product Groups spread across more than 300 products ranging from Desktops, Notebooks, TFT-LCD monitors, DVD players, Home Theatre Systems, Multimedia Speakers, Headphones, Web Cameras, GSM Mobile phones and Computer Peripherals to name just a few.

Sales are routed through a channel network comprising of 1000+ distributors and 12,000+ dealers spread across the country. Through its retail business vertical, Intex products are positioned at 100 dedicated counters of reputed chains of hyper markets and specialty stores.

During the last 6 financial years, the company has achieved a CAGR of 47 % as compared with industry annual growth rate of about 25-30%. Turnover increased from Rs. 32 crore in 2001-02 to Rs. 333 crore in 2007-08.In pursuit of its goal to reach Rs. 550 cr. by March 2009, the brand has been growing beyond computer peripherals for some time now. Over the last 1-2 years, Intex has expanded its product offerings by adding more products with an end-user interface such as Desktop PCs, Notebooks, TFT-LCD Monitors, DVD Players, Home Theatre Systems and GSM/CDMA Mobile Phones. It has been recently awarded as the Most Persuasive Brand in PC category in a survey on Favorite IT Brands conducted by PCQuest magazine (Sep, 2008.)

Puneet Ahuja
Mutual PR
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This release was published on openPR.