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Autonomous Vehicles Driving Growth In Positioning Systems Market: Critical Driver Shaping the Positioning Services Market in 2025
Positioning Services Market
Positioning Services Market Size Valuation Forecast: What Will the Market Be Worth by 2025?
In recent times, the market size for positioning services has experienced swift growth. The market, which sat at $30.83 billion in 2024, is projected to expand to $35.05 billion in 2025 at a compound annual growth rate (CAGR) of 13.7%. The growth recorded in the historical period was a result of rapid urbanization, a strong automotive industry, the use of digital marketing and online platforms, increased dependence on location-based data, and a shift in focus towards understanding the customers' viewpoint in product positioning.
Positioning Services Market Size Forecast: What's the Projected Valuation by 2029?
The market size of positioning services is predicted to witness rapid expansion in the coming years, with an expected value of $57.76 billion in 2029, growing at a compound annual growth rate (CAGR) of 13.3%. Factors contributing to this growth during the forecast period can be linked to an increased focus on smart and integrated technologies, growth in precision agriculture applications, heightened demand for geospatial imagery analytics, mapping, and GIS applications, 5G network integration, and the rise of e-commerce. Key trends noted for the forecasted period range from the uptake of GPS technology, improvements in automotive navigation and positioning technology, progression in satellite technology to overall technological advancements.
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What Are the Drivers Transforming the Positioning Services Market?
The growth of the positioning services market is anticipated to be propelled by the rising number of autonomous vehicles. Autonomous vehicles are those that can navigate and operate without the constant need for human intervention, leveraging advanced sensor technologies, artificial intelligence, and computer systems. The surge in the number of these self-driving vehicles can be attributed to innovations in sensor technology and artificial intelligence, as well as strong investment and backing from governments and private corporations aimed at boosting safety and efficiency in transport. The development and operation of autonomous and self-driving vehicles heavily depend on high-accuracy and reliable positioning services, which aid in enhancing the functionality and safety of such automotive vehicles. The National Association of Insurance Commissioners, a non-profit organization based in the US, projected in December 2022, that there will be around 3.5 million autonomous vehicles on US roads by 2025, and this number is set to rise to 4.5 million by 2030. Thus, the growing number of autonomous vehicles is a significant driver of the positioning services market.
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What Long-Term Trends Will Define the Future of the Positioning Services Market?
Leading firms in the positioning services market are creating novel solutions like RTK (Real-Time Kinematic) service, that delivers highly precise, real-time data for various industrial applications. The RTK service is a satellite navigation method that supplies high-fidelity location data by adjusting GPS signals in real time, thus offering centimeter-level accuracy. For example, in August 2024, Onocoy, a Swiss firm specializing in information services, introduced Onocoy RTK. This Onocoy RTK, a high-precision Real-Time Kinematic (RTK) positioning service powered by blockchain, provides broad global coverage and dependable accuracy for industries such as agriculture, construction, and robotics. Notably, it offers a hardware-independent, decentralized network designed for easy integration and budget-friendly positioning services.
Which Segments in the Positioning Services Market Offer the Most Profit Potential?
The positioning services market covered in this report is segmented -
1) By Type: Indoor Positioning, Outdoor Positioning
2) By Application: Navigation, Surveying And Mapping, Fleet Management, Geotagging, Other Applications
3) By End-User: Transportation And Logistics, Defense And Military, Healthcare, Aerospace, Agriculture, Consumer Electronics, Other End-Users
Subsegments:
1) By Indoor Positioning: Wi-Fi-Based Positioning, Bluetooth-Based Positioning, Ultra-Wideband (UWB) Positioning, RFID-Based Positioning, Magnetic-Based Positioning, Infrared (IR) Positioning, Ultrasound Positioning, Zigbee-Based Positioning
2) By Outdoor Positioning: GPS (Global Positioning System), GNSS (Global Navigation Satellite System), Wi-Fi-Based Positioning, Cellular-Based Positioning, Bluetooth Low Energy (BLE)-Based Positioning, Radio Frequency-Based Positioning, Geographic Information Systems (GIS)-Based Positioning, Satellite-Based Positioning Systems (SBPS)
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Which Firms Dominate the Positioning Services Market by Market Share and Revenue in 2025?
Major companies operating in the positioning services market are Stonex Group Inc., Qualcomm Inc., Honeywell International Inc., Broadcom Inc., Texas Instruments Inc., STMicroelectronics NV, Hexagon AB, Garmin Ltd., Nikon Corporation, Rockwell Collins Inc., Trimble Inc., Topcon Corporation, Leica Geosystems AG, TomTom N.V, NovAtel Inc., CHC Navigation, Eos Positioning Systems, Avidyne Corporation, Hemisphere GNSS Inc., Javad GNSS Inc., Septentrio Inc., Spectra Geospatial, ComNav Technology Ltd., Geneq Inc., Pentax Corporation, Kolida Instrument Co. Ltd.
Which Regions Offer the Highest Growth Potential in the Positioning Services Market?
North America was the largest region in the positioning services market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the positioning services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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