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fluidOps Strengthens Market Positioning

09-05-2014 06:48 PM CET | IT, New Media & Software

Press release from: fluid Operations

Walldorf, Germany – fluid Operations® AG (fluidOps), a leader in semantic technologies, today presented its new corporate positioning guided by the principle “Semantifying Business”. The company, which is underpinning this shift with the simultaneous launch of a new corporate identity and Web site, is placing a stronger focus on its core technological competencies.

Unleashing business potential
Information Workbench, the company’s semantic integration platform, is at the heart of the new positioning. Clients use it to:
• Make their data automatically usable and analyzable
• Combine data in a flexible, transparent way
• Make data smart to support more intelligent decision-making
• Administrate and orchestrate data more easily

Information Workbench provides the foundation for the company’s two business divisions: Data Management and Data Center/Cloud Management. fluidOps offers a range of apps to support specific usage scenarios based on the individual, specific challenges of its clients.
“With this new market positioning, we are strengthening our activities on the market and our role as a leader in cutting-edge technology – and will use this momentum to simultaneously build the fluidOps brand,” explains Dr. Ulrich Walther, Co-founder and Managing Director of fluidOps.

About fluid Operations – Semantifying Business
fluid Operations™ AG is a leader in semantic technologies. The company established in 2008 delivers the semantic integration platform Information Workbench™. Its portfolio also includes apps for semantic data center and cloud management (eCloudManager) as well as semantic data management. Various awards have confirmed the innovative power of both fluid Operations and its employees. Its clients include renowned organizations in the automobile, telecommunications, IT, media, life sciences and healthcare industries as well as the public sector. fluid Operations employs 50 people and is based in Walldorf, Germany. For more information, visit

Simona Macikowski, Tel : +(49) 6227 3580 87-30, Email:,
fluid Operations AG, Altrottstr. 31, 69190 Walldorf, Germany

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