Driving Growth In The Exhibition Market Through Expanding Arts And Cultural Industries: The Driving Engine Behind Exhibition Market Evolution in 2025

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Exhibition Market Size Growth Forecast: What to Expect by 2025?
The size of the exhibition market has seen an impressive expansion in the last few years. It is forecasted to increase from $67.1 billion in 2024 to $71.12 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 6.0%. The escalation in the prior period can be credited to factors such as rising disposable incomes, urbanization, cultural investments, support and subsidies from the government, and the surge in cultural tourism.

How Will the Exhibition Market Size Evolve and Grow by 2029?
The projected growth of the exhibition market is promising, with expectations to surge to $88.76 billion in 2029, achieving a compound annual growth rate (CAGR) of 5.7%. The predictive expansion within the forecast period is due to the continuation of urban rejuvenation initiatives, improvements in digital and interactive technologies, proliferating global cultural exchange initiatives, increasing emphasis on arts education, and public involvement. The upcoming trends within this period cover virtual and mixed-reality exhibitions, heightened usage of engaging and immersive technologies, growth of specialised and niche exhibitions, deeper focus on sustainable and eco-friendly methods, and the ascendance of data-informed and tailor-made experiences.

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What Drivers Are Propelling the Growth of Exhibition Market Forward?
The expansion of the exhibition market in the future is anticipated to be buoyed by the escalating arts and cultural industries. The term 'arts and cultural industry' encompasses a wide array of activities and organizations that are involved in the origin, production, circulation, and promotion of artistic and cultural products and experiences. The surge in the arts and cultural industries is being driven by increasing disposable incomes and evolving expenditure patterns, which lead to higher investments in arts and experiences. Exhibitions hold paramount significance for the arts and cultural industry as they present a platform for the presentation and promotion of artistic creations, involve the audience, enable cultural exchanges, provide educational opportunities, bolster market growth, and reinforce community relationships. For example, in March 2024 figures from the National Endowment for the Arts (NEA), a US government agency, showed that the arts and cultural industry economy saw a growth rate of 4.8% from 2021-2022. Hence, the burgeoning arts and cultural industries will act as a catalyst for the exhibition market.

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Which Emerging Trends Are Transforming the Exhibition Market in 2025?
Primary businesses in the exhibition market are leaning towards the creation of digitally sophisticated event and exhibition planning tools like mobile apps. The aim is to increase participant engagement, streamline operations, and provide novel solutions for a smooth event experience. Mobile apps cater to multiple needs - managing event schedules, handling exhibitor logistics, attendee registration, and incorporating interactive features that simplify the planning and execution of exhibitions and events. For instance, Simpleview, an American marketing software company, launched the Eventsforce mobile app in November 2023. This budget-friendly solution is built specifically for tourism event organisers looking to strengthen participant involvement. The app is designed to provide easy-to-use features for all the stakeholders - attendees, exhibitors, sponsors, and planners. These features include effortless integration with leading association management systems (AMS) or customer relationship management (CRM) and event management systems, availability on mobile and desktop platforms, advanced QR code scanning, and engagement-enhancing gamification tools.

What Are the Key Segments in the Exhibition Market?
The exhibition market covered in this report is segmented -

1) By Exhibition: Traditional Exhibitions, Virtual Exhibitions, Hybrid Exhibitions
2) By Revenue Stream: Exhibitor Fee, Sponsorship Fee, Entrance Fee, Services
3) By Enterprise Size: Large Enterprise, Small And Midsize Enterprise (SME)
4) By Industry: Consumer Goods And Retail Sector, Hospitality Sector, ART Fuel Forum (AFF) And Energy Sector, Automotive And Transportation Sector, Industrial Sector, Entertainment Sector, Other Industries

Subsegments:
1) By Traditional Exhibitions: In-Person Trade Shows, Industry-Specific Expos and Conferences, Product and Service Showcases, Cultural and Art Exhibitions, Local and Regional Exhibitions, International Exhibitions and Fairs
2) By Virtual Exhibitions: Online Trade Shows, Virtual Product Launch Events, Web-Based Industry Conferences, Virtual Art and Cultural Exhibitions, Digital Networking Events, Virtual Job Fairs and Career Expos
3) By Hybrid Exhibitions: Hybrid Trade Shows (In-Person And Online), Hybrid Conferences with Virtual and Physical Components, Hybrid Product Demos and Showcases, Hybrid Networking and B2B Meetings, Hybrid Art and Cultural Events, Hybrid Education and Training Exhibitions

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Who Are the Key Players Shaping the Exhibition Market's Competitive Landscape?
Major companies operating in the exhibition market are Reed Exhibitions, Informa Markets, GL Events, Ascential plc, MCH Group, Emerald Expositions, Messe München, Clarion Events, Fiera Milano SpA, NürnbergMesse, Artexis Easyfairs, Comexposium, dmg events, Hyve Group, Tüyap Fairs and Exhibitions Organization Inc., Koelnmesse, RAI Amsterdam, Fira Barcelona, Pico Global, Tarsus Group, Messe Düsseldorf, Messe Frankfurt, ITE Group

What Geographic Markets Are Powering Growth in the Exhibition Market?
North America was the largest region in the exhibition market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the exhibition market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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