Electronic Shelf Labels Market Size to Reach USD 4,800.3 Million in 2032, growing at a robust CAGR of 14.2%.

August 05, 2025 - The global electronic shelf labels market is experiencing robust revenue growth, primarily driven by increasing demand for price automation and real-time updates. Rising demand for price automation and real-time updates is serving as a pivotal growth driver in the global electronic shelf labels (ESL) market. ESL systems eliminate the need for manual price changes by integrating wirelessly with back‐end pricing and inventory systems.

Electronic shelf labels (ESLs) are also becoming increasingly advanced in recent days. In November 2024, online grocery platform Instacart announced that retailers such as Aldi, Gelson's, and Hornbacher's are integrating their ESL systems with the pick-to-light feature of Instacart's Carrot Tag software.

The advanced ESL enables retailers to adjust prices instantly in response to market dynamics-such as competitor pricing, expiry dates, customer demand, or online-offline parity. This automation boosts operational efficiency by reducing labor costs and minimizing pricing errors, which in turn improves profit margins and customer trust. In March 2025, Surplus food retailer Company Shop implemented electronic shelf labels (ESLs) across all its UK stores. The rollout, carried out in collaboration with in-store automation specialist Pricer, is already operational at the St Helens and Long Eaton locations. The company aims to complete the deployment across its 13-store network by the end of the month, with Renovotec handling the in-store installation process. This deployment, in partnership with Pricer and Renovotec, highlights the growing adoption of ESLs as a tool for digital transformation in retail.

However, high initial investment and deployment costs are acting as significant barriers to the widespread adoption of electronic shelf labels (ESLs). Implementing ESL systems requires substantial upfront capital expenditure, including the cost of digital labels, wireless communication infrastructure, software integration, and employee training. For small and mid-sized retailers with limited budgets, these costs can be prohibitive, especially when compared to traditional paper labeling methods. Additionally, the complexity of retrofitting existing store layouts and ensuring seamless integration with legacy POS and inventory management systems further increases implementation costs.

Want to Know What's Fueling the Electronic Shelf Labels Market Growth?
Get Exclusive Report Insights Here:
https://navistratanalytics.com/report_store/electronic-shelf-labels-market/

Segments Market Overview and Growth Insights:
Based on the type, the electronic shelf labels market is segmented into LCD ESL, E-Paper ESL, and LED ESL.

The E-Paper ESL segment is expected to register a fast revenue growth rate during the forecast period, driven by growing demand in retail environments for energy-efficient, highly readable, and functionally advanced display solutions. E-paper displays are favoured for their low power consumption, as they only require energy when content is updated. In March 2025, E Ink, a global leader in electronic paper (ePaper) technology, teamed up with Realtek Semiconductor to unveil the second-generation System-on-Panel (SoP) reference design for electronic shelf labels (ESLs). This advanced SoP solution integrates essential components directly onto ePaper, glass, or flexible substrates, combining circuits, display panels, and system architecture into a single, streamlined ePaper display system.

Regional Market Overview and Growth Insights:
Europe held the largest revenue share in the electronic shelf labels market in 2024, driven by a combination of economic, regulatory, technological, and competitive dynamics. The region's high labor costs have prompted retailers to adopt automation solutions, with ESLs offering real-time price updates that significantly cut down on manual labor and enhance pricing accuracy. Reflecting this trend, in June 2025, Carrefour-one of Europe's leading food retailers-began piloting VusionGroup's EdgeSense platform to advance its shelf digitization initiatives. The EdgeSense system integrates smart rails, ESLs, computer vision through Captana, artificial intelligence, and high-precision data to support a more efficient and omnichannel-ready retail environment.

The Asia Pacific region is expected to experience rapid revenue growth during the forecast period, driven by accelerating retail digitization, increasing labor costs, and favorable government initiatives. Retailers in countries such as China, Japan, South Korea, and India are adopting electronic shelf label (ESL) systems to facilitate real-time pricing updates and streamlined inventory management. In March 2025, Huawei and SOLUM unveiled a joint Internet of Things (IoT) solution designed for the retail industry at Huawei's special event, "Digital and Intelligent Innovation Unlocks New Retail Growth." This solution aims to tackle critical challenges associated with the large-scale deployment of ESLs.

Competitive Landscape and Key Competitors:
The electronic shelf labels market is characterized by a fragmented structure, with many competitors holding a significant share of the market. List of major players included in the market report are:

o VusionGroup
o Pricer AB
o Displaydata Ltd.
o E Ink Holdings Inc.
o SoluM
o Hanshow Technology Co., Ltd
o Opticon Sensors Europe B.V
o M2Comm
o Zkong Networks
o SUNMI Technology Co., Ltd.
o ComQi
o DIGI Group
o ZhSunyco
o PARTRON ESL
o Dalian Sertag Technology Co., Ltd

Buy Your Exclusive Copy Now: https://navistratanalytics.com/purchase-report/1524

Major Strategic Developments by Leading Competitors:
VusionGroup: On 22 May 2025, The Co-operative Group joined forces with VusionGroup to transition from paper shelf edge labels to electronic ones across its stores. This initiative aims to enhance the customer shopping experience, increase product information transparency, reduce paper waste, and streamline routine tasks such as picking for online grocery orders. As part of this effort, the convenience retailer is collaborating with VusionGroup-a global leader in digital commerce solutions-to deploy the advanced technology across nearly 2,400 of its locations.

Lennox: On November 08, 2024, Instacart revealed that Aldi, Gelson's, and Hornbacher's are integrating their electronic shelf labels (ESLs) with the pick-to-light feature of its Carrot Tag software. This functionality uses flashing lights to help both customers and store associates quickly locate items on shelves, thereby enhancing order accuracy and operational efficiency. Instacart also intends to expand this feature to its Caper Carts, enabling smart cart users to trigger item flashes for products on their shopping lists, as well as those featured in digital advertisements or promotional offers.

Unlock the Key to Transforming Your Business Strategy with Our Electronic Shelf Labels Market Insights -
• Download the report summary: https://navistratanalytics.com/request-free-sample/1524
• Request customization: https://navistratanalytics.com/request-customization/1524

Navistrat Analytics has segmented global Electronic Shelf Labels market on the basis of cooling type, component, display size, technology, application, end-use and region:

Type Outlook (Revenue, USD Million; 2022-2032)
o LCD ESL
o E-Paper ESL
o LED ESL

Component Outlook (Revenue, USD Million; 2022-2032)
o Display Panel
o Batteries
o Transceivers
o Microprocessors
o Connectors
o Others

Display Size Outlook (Revenue, USD Million; 2022-2032)
o ≤ 3 Inches
o 3-7 Inches
o 7-10 Inches
o ≥ 10 Inches

Technology Outlook (Revenue, USD Million; 2022-2032)
o Radio Frequency (RF)
o Infrared (IR)
o Near-field Communications (NFC)
o Bluetooth Low Energy (BLE)
o Wi-Fi
o Others

Application Outlook (Revenue, USD Million; 2022-2032)
o Price Automation
o Inventory Management
o Product Information Display
o Promotions & Advertising
o Customer Behavior Analytics
o Others

End-Use Outlook (Revenue, USD Million; 2022-2032)
o Retail
o Industrial

Regional Outlook (Revenue, USD Million; 2022-2032)
o North America
o Europe
o Asia Pacific
o Latin America
o Middle East & Africa

Get a preview of the complete research study:
https://navistratanalytics.com/report_store/electronic-shelf-labels-market/

This release was published on OpenPR

Navistrat Analytics
Salt Lake, West Bengal, India, 700091
Asia-Pacific: +91-9073010653
Visit Us: www.navistratanalytics.com
Email Us: Sales@navistratanalytics.com
Follow Us LinkedIn: https://www.linkedin.com/company/navistrat-analytics/

At Navistrat Analytics, we provide high-quality, comprehensive syndicated and customized market research reports that deliver actionable insights and empower businesses through data-driven strategies. Choose Navistrat Analytics as your strategic growth partner for reliable market intelligence, and let us help you navigate the complexities of the market with clarity, precision, and confidence.

This release was published on openPR.