How Taradel used Human-First Engagement to achieve conversion rate growth

Building Trust Through Real Conversations: How Taradel Achieved 16% Conversions with Human-First Engagement

Vee24, a leading provider of digital customer engagement solutions, is proud to welcome Taradel, a marketing solutions leader for small businesses, to its growing portfolio of clients.

Taradel officially joined the Vee24 platform in September 2023, embracing a human-first engagement strategy to enhance customer experience and drive higher conversion rates. By leveraging Vee24's suite of live engagement tools-including live chat, pre-engagement forms, and callback functionality-Taradel has transformed its digital interactions into personalized, people-driven conversations that deliver measurable business results.

Customer engagement is at the heart of business success, and Taradel has embraced a human-first approach to foster stronger relationships and drive meaningful conversions. As a marketing solutions provider supporting small businesses, Taradel understands that real conversations create real impact.
Partnering with Vee24, a leader in digital customer engagement solutions, Taradel leveraged live chat, pre-engagement forms, and callback options to ensure every customer inquiry was met with genuine human interaction. This commitment to personalized engagement over automation led to an impressive 16% conversion rate, proving that customers respond best when they feel heard, valued, and supported by real people.

By choosing Vee24's human-centric engagement model, Taradel has not only streamlined customer interactions but also built trust and loyalty, reinforcing the idea that technology should enhance-not replace-human connection.

Taradel's Multi-Channel Engagement Blueprint
Taradel turned to Vee24, implementing a multi-faceted engagement strategy that kept human interaction at the core:

Live Chat with a Dedicated Team: Instead of using bots, Taradel centralized their customer service with a team of five dedicated agents handling inquiries via live chat. This ensured that every conversation was authentic and customer needs were met with a personalized approach.

Pre-Engagement Form: To streamline inquiries and ensure agents were handling the most relevant conversations, Taradel leveraged Vee24's Pre-Engagement Form to qualify leads before chat interactions began.

Callback Form for Peak Hours and After-Hours Support: Understanding that potential leads may reach out at any time, Taradel integrated a Callback Form for times when all agents were occupied or when inquiries came in outside business hours. This ensured that every potential lead was captured and followed up promptly.

Removing Automation for More Engaged Leads: A key decision was to remove the BOT component of customer engagement and focus solely on human interaction via chat and the callback form. This shift resulted in more qualified and engaged leads, aligning with Vee24's advocacy for human-first engagement. By allowing customers to interact with real agents, Taradel was able to build trust and foster meaningful conversations that directly contributed to their high conversion rates.

The Results: Higher Engagement, Stronger Leads, Better Conversions

"We're extremely satisfied with Vee24. Our customers consistently tell us they appreciate the human-first, bot-free experience it enables. The engagement we've been able to foster through the platform has been outstanding-and the results speak for themselves. Our team is closing over 16% of prospects who start conversations via Vee24." -Michael Krentz, SVP, Sales

"Behind every small business is a real person chasing something big. That's why at Taradel, when you reach out for help, you get a real person in return. Real people are here to help you when you need it because we know what it takes to grow something from the ground up. We show up like partners, not prompts. That's our promise." -Chris Barr, VP, Marketing
Key Takeaways

Human Interaction Wins: By focusing on live agents instead of bots, Taradel improved lead quality and customer satisfaction.

Pre-Engagement and Callback Forms Improve Efficiency: These tools ensured that agents spent time on high-value interactions while still capturing every potential lead.

High Conversion Rates Validate the Approach: With a 16% conversion rate, Taradel proved that prioritizing real conversations leads to better business outcomes.

"At Vee24, we believe the most powerful digital experiences are those that feel deeply human," said Tomer Azenkot, CEO. "Taradel's success is a testament to what happens when technology empowers real people to connect authentically. Their results reinforce our core belief: meaningful engagement drives meaningful outcomes."

Taradel's success with Vee24 demonstrates the undeniable value of human-centered engagement in the digital landscape. By eliminating automated interactions and fostering genuine, people-driven conversations, they have achieved higher customer satisfaction, stronger lead quality, and impressive conversion rates.
As more companies recognize the importance of human interaction in digital engagement, Taradel stands out as a leader in proving that technology is best used to enhance-not replace-the human touch.

Vee24
Amtri House, Vee24 Ltd, Hulley Rd, Macclesfield SK10 2NE
Hannah Bostock
hannah.bostock@vee24.com

Vee24 helps leading brands deliver great person-to-person customer experiences that accelerate their digital business. Vee24's digital customer experience platform - powered by high-definition video chat, text chat, AI-enabled chatbots, co-browsing, screen sharing, online appointment setting, and more - enables customer-centric teams to grow online sales, deliver better customer service, and build brand loyalty.

This release was published on openPR.