Point of Purchase (POP) Displays Market to Reach US$18.69 Bn by 2031 Amid Surging Retail Engagement

✅Overview of the Market

The global Point of Purchase (POP) Displays Market is witnessing consistent expansion, driven by growing demand for in-store promotional strategies and visual merchandising across the retail sector. POP displays are strategically positioned marketing tools designed to draw consumer attention, enhance product visibility, and influence last-minute purchase decisions at retail outlets. They are vital in improving product engagement across categories like food & beverages, cosmetics, electronics, and FMCG. According to Persistence Market Research, the global market is forecast to increase from US$12.76 Bn in 2024 to US$18.69 Bn by 2031, reflecting a CAGR of 5.6%.

Rising brand competition and an evolving retail landscape-particularly in emerging economies-are prompting companies to invest in innovative display formats such as interactive, digital, and eco-friendly POP displays. Corrugated board emerges as the leading material segment, valued for its cost-effectiveness, recyclability, and customization ease. In terms of geographical dominance, North America leads the global POP displays market due to its mature retail infrastructure, high consumer spending, and early adoption of display technology in supermarkets and hypermarkets. However, Asia Pacific is rapidly growing, fueled by expanding retail chains, increasing disposable income, and urbanization.

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✅Key Market Insights

➤ Corrugated board remains the preferred material for POP displays, driven by its affordability and environmental benefits.
➤ Digital and interactive displays are gaining momentum, especially in electronics and personal care product categories.
➤ Temporary displays dominate usage due to their flexibility in promotional campaigns and cost efficiency.
➤ Hypermarkets and supermarkets remain the key distribution channel for POP displays across all regions.
➤ Brands are increasingly adopting sustainable POP solutions in response to consumer preference for eco-friendly retail environments.

✅Why are point of purchase (POP) displays important in retail marketing?

Point of purchase (POP) displays are essential in retail marketing because they directly influence consumers' buying decisions at the final stage of the shopping journey. Positioned near checkouts or in high-traffic aisles, POP displays help brands stand out in crowded retail spaces, communicate product benefits, and promote limited-time offers. They serve as silent salespeople, drawing attention to specific products and increasing impulse purchases. With effective visual design and messaging, POP displays also enhance brand recall, support new product launches, and drive sales without the need for human interaction, making them a vital retail tool.

✅Market Dynamics

Drivers:
The rise in organized retail, growing emphasis on product differentiation, and evolving consumer preferences are key drivers propelling POP display adoption. Companies are leveraging creative display formats to influence in-store behavior, promote new launches, and improve product placement. Additionally, advancements in printing technologies and the integration of interactive elements are making POP displays more engaging and trackable, leading to better ROI on marketing spend.

Market Restraining Factor:
One of the main restraints in the market is the increasing cost of raw materials, particularly for premium display formats like digital and acrylic displays. Furthermore, short product life cycles in fast-moving industries require frequent display replacements, adding to operational costs. Space constraints in smaller retail formats and logistical challenges in transporting large displays can also hinder growth.

Key Market Opportunity:
Emerging markets in Asia, Africa, and Latin America offer substantial opportunities due to rapid retail expansion and rising brand consciousness. Additionally, the shift toward sustainable displays-using biodegradable materials and low-impact printing-opens new avenues for innovation and differentiation. Customization capabilities powered by AI and data analytics can also unlock significant growth by tailoring POP displays to specific consumer profiles.

✅Market Segmentation

The point of purchase (POP) displays market is segmented by material type, product type, and end-use industry, each serving different promotional objectives across retail environments. By material, corrugated board, plastic, glass, metal, and acrylic are the major categories. Among these, corrugated board holds the highest share due to its lightweight, low-cost, and eco-friendly properties. It is extensively used for temporary displays in supermarkets and FMCG outlets. Plastic and acrylic displays, while costlier, are preferred for semi-permanent or permanent displays due to their visual appeal and durability in high-traffic areas.

By product type, POP displays are classified into floor displays, counter displays, pallet displays, sidekick displays, dump bins, and clip strips. Floor and pallet displays are widely used for bulk promotional campaigns, especially in large retail formats. Counter displays, on the other hand, are ideal for checkout areas to influence impulse buying. In terms of end-use, the market spans food & beverages, cosmetics & personal care, pharmaceuticals, electronics, and automotive. Among these, food & beverage dominates the market due to frequent promotions, seasonal campaigns, and high product turnover. Cosmetics and electronics are emerging fast, driven by premiumization and the need for visual storytelling in retail.

✅Regional Insights

North America remains the largest market for POP displays, driven by a highly competitive retail landscape, demand for premium display solutions, and consumer responsiveness to in-store promotions. The presence of large retail chains like Walmart, Target, and Costco ensures steady demand for POP innovations. Europe follows, supported by strong FMCG brands and an increasing shift toward sustainable packaging and retail solutions. Asia Pacific is the fastest-growing region, driven by booming urban retail centers in China, India, and Southeast Asia. Rising consumerism, increasing brand proliferation, and organized retail formats are fostering demand for modern in-store advertising solutions.

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✅Competitive Landscape

The global point of purchase displays market is moderately fragmented with several global and regional players competing on innovation, cost-efficiency, and customer service. Strategic collaborations with retail chains, focus on customization, and investment in eco-friendly display solutions are some of the key strategies being adopted.

✅Company Insights

✦ Smurfit Kappa Group
✦ DS Smith Plc
✦ Sonoco Products Company
✦ Georgia-Pacific LLC
✦ WestRock Company
✦ FFR Merchandising Inc.
✦ Marketing Alliance Group
✦ Creative Displays Now
✦ Pratt Industries Inc.
✦ U.S. Corrugated, Inc.

✅Key Industry Developments

In recent years, leading players like Smurfit Kappa and DS Smith have ramped up their efforts in sustainable POP display development. Smurfit Kappa launched its "Better Planet Packaging" initiative to help retailers and brands minimize plastic usage in store displays. Similarly, DS Smith is investing in R&D for displays that use 100% recycled materials, enhancing its market position among environmentally conscious clients.

WestRock has partnered with major U.S. retailers to introduce smart shelf-ready packaging integrated with digital tags and QR codes, allowing consumers to scan for more product information. Sonoco Products has focused on modular display formats, reducing transportation costs and improving ease of setup for in-store staff. These developments highlight the industry's strategic pivot toward sustainability and digital integration.

✅Innovation and Future Trends

Innovation in the POP displays market is being driven by smart technologies, AI personalization, and sustainable materials. Digital displays embedded with sensors and screens are enabling interactive shopper experiences, particularly in premium product segments. Brands are also utilizing data analytics to optimize display design and placement based on consumer foot traffic and engagement patterns. The use of AR/VR technologies in displays is emerging, especially in cosmetics and electronics, to offer product trials and demonstrations.

Sustainability is another key trend reshaping the POP landscape. Manufacturers are investing in biodegradable, recyclable, and reusable display materials to align with ESG goals and consumer expectations. Water-based inks, soy-based adhesives, and foldable designs are gaining traction. Additionally, modular and cloud-connected displays are becoming prevalent, allowing real-time campaign updates across store networks. This evolution toward intelligent, eco-conscious POP displays is expected to transform the way brands communicate with consumers at retail touchpoints in the coming years.

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✅About Persistence Market Research:

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