Press release
Key Trends Influencing the Growth of the Digital Video Advertising Market in 2025: Integration Of Live Images In Digital Video Advertising To Boost Engagement
Digital Video Advertising
What Is the Expected CAGR for the Digital Video Advertising Market Through 2025?
There has been a significant increase in the digital video advertising industry's market size in the past few years. It is projected to expand from $104.65 billion in 2024 to $140.18 billion in 2025, with a compound annual growth rate (CAGR) of 34.0%. The amplified growth in the preceding years can be associated with the rise of internet and mobile use, in-depth analytics and precise targeting, mobile application development, the merger of video options in social media, and cost-efficient productions.
What's the Projected Size of the Global Digital Video Advertising Market by 2029?
There is an anticipated massive rise in the digital video advertising market in the coming years with its market size forecasted to reach $458.37 billion by 2029, growing at a compound annual growth rate (CAGR) of 34.5%. This surging growth during the projected period can be accredited to factors such as the prevalence of smart TVs and connected gadgets, the use of interactive video formats, the adoption of programmatic advertising, the international spread of content, and industry-specific content. Future trends in the same timeframe include the use of artificial intelligence for advertising optimization, 360-degree and virtual reality (VR) video ads, the leverage of user-generated content in video advertising, measurement and attribution analytics, and multi-channel marketing strategies.
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Top Growth Drivers in the Digital Video Advertising Industry: What's Accelerating the Market?
The future growth of the digital video advertising market is anticipated to be propelled by the upsurge in the utilization of digital media. These forms of communication utilize an array of machine-readable data formats that are encoded differently. Digital media advances the digital video advertising market by championing various corporate brands, with the surge in digital media consumption over multiple platforms creating newfound opportunities. For example, global social media users, as reported by Forbes, a US-based worldwide media firm, hit a record 4.9 billion in 2023, and estimates suggest this figure will ascend to approximately 5.85 billion by 2027. Therefore, the boost in digital media usage is propelling the expansion of the digital video advertising market.
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What Trends Will Shape the Digital Video Advertising Market Through 2029 and Beyond?
Leading corporations involved in the digital video advertising market are concentrating their efforts on incorporating live imagery to boost their advertising prowess. This strategy results in dynamic and visually captivating content that draws the viewer's attention, thereby amplifying brand exposure and engagement. For example, in September 2024, Amazon Ads (the internet advertising division of the U.S. tech giant Amazon.com, Inc.) unveiled a set of new tools powered by Artificial Intelligence. These were designed to supercharge the advertising potential of brands, with features like a Video Generator and Live Image. Such tools enable the swift production of appealing video ads and animated visuals using just one product image. The Video Generator offers a solution for advertisers to design customised videos that highlight key product attributes swiftly and without any additional charges, overcoming common time and budget constraints in video marketing.
What Are the Main Segments in the Digital Video Advertising Market?
The digital video advertising market covered in this report is segmented -
1) By Advertisement Type: Linear Video Ad, Nonlinear Video Ad, In Stream Video Ad, Out Stream Video Ad, Other Advertisement Types
2) By Platform: Desktops, Mobile Devices, Tablets, Smart TV, Gaming Consoles, Bill Boards, Other Platforms
3) By End-User: Retail And E-Commerce, Automotive, BFSI, IT And Telecommunication, Consumer Goods And Electronics, Media And Entertainment, Government, Other End Users
Subsegments:
1) By Linear Video Ad: Traditional TV Ads, Pre-roll Ads, Mid-roll Ads, Post-roll Ads
2) By Nonlinear Video Ad: Overlay Ads, Interactive Ads, Companion Ads
3) By In Stream Video Ad: Video On Demand (VOD), Live Streaming Ads
4) By Out Stream Video Ad: In-Article Video Ads, Social Media Video Ads, Display Network Video Ads
5) By Other Advertisement Types: Sponsored Content, Native Video Ads
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Which Top Companies are Driving Growth in the Digital Video Advertising Market?
Major companies operating in the digital video advertising market include Google LLC, Verizon Media, Comcast, Meta Platforms Inc., Tencent Holdings Ltd, ByteDance Ltd, Amazon Advertising, LinkedIn Corporation, Snap Inc., Twitter Inc., Hulu Ad Manager, Roku Inc., Pinterest Inc., The Trade Desk Inc., Youku Tudou Inc, Vimeo Ads, Tremor International Ltd, Samsung Ads, PubMatic Inc., PubMatic, Viant Technology LLC, Tubi Advertising, InMobi, Conversant LLC, ZypMedia, Adobe Advertising Cloud, Smaato, OpenX, AdColony, Magnite Inc., Criteo S.A., AdRoll, Amobee, Adform, Unity Technologies, Kargo Global Inc., Unity Ads
Which Regions Will Dominate the Digital Video Advertising Market Through 2029?
North America will be the largest region in the digital video advertising market in 2024. The regions covered in the digital video advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
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