2025 Social Media Listening Industry Trends Report: Long-Term Outlook Through 2034

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How Large Will the Social Media Listening Market Size By 2025?
In recent years, there has been a swift expansion in the size of the social media listening market. The market, predicted to be worth $8.85 billion in 2024, is expected to rise to $10.37 billion by 2025, showcasing a compound annual growth rate (CAGR) of 17.2%. The past growth has been driven by a number of factors, including increased use of social media, a surge in the need for live customer insights, an elevated emphasis on brand reputation management, the emergence of influencer marketing, the broadening of digital marketing strategies, and the requirement for competitive intelligence across various sectors.

How Big Is the Social Media Listening Market Size Expected to Grow by 2029?
There is a prediction of a quick expansion for the social media listening market in the approaching years, set to reach $19.37 billion by 2029 with a compound annual growth rate (CAGR) of 16.9%. The growth during this projection period is expected due to factors such as the increasing requirement for AI-powered sentiment analysis, amplified emphasis on personalizing customer experiences, the proliferation of influencer marketing tactics, the surge of e-commerce platforms, utilization by unconventional sectors such as healthcare and government, and the necessity for instant reputation and crisis management solutions. Key trends expected during the projection period consist of progressions in AI-powered sentiment analysis, processing of multilingual data, integration with Customer Relationship Management (CRM) platforms, real-time crisis identification, predictive analytics, tracking of influencer performance, and monitoring of voice and video content on emerging social platforms.

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Which Key Market Drivers Powering Social Media Listening Market Expansion and Growth?
The surge in influencer marketing is predicted to fuel the expansion of the social media listening market. Influencer marketing is a distinctive advertising method that centers on utilizing individuals with significant influence, often with a large following on social media, blogs, or other digital platforms, to advertise a brand, service, or product. This marketing strategy is gaining traction as it enables brands to utilize genuine third-party recommendations to connect more efficaciously with niche, engaged audiences than traditional marketing methods. Social media listening boosts influencer marketing by detecting trending subjects, audience preferences, and the most potent influencers, facilitating brands to form more strategic partnerships. For example, Kolsquare, a French software firm, reported that in November 2024, the UK's ad expenditure on influencer marketing is estimated to reach £930 million (US$1.17 billion) and is foreseen to surge by £434.6 million (48.5%), hitting £1.3 billion (US$1.63 billion) by 2029. Consequently, the rising influence of influencer marketing is promoting the expansion of the social media listening market.

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Which Fast-Growing Trends Are Poised to Disrupt the Social Media Listening Market?
In the social media listening market, leading corporations are prioritizing the development of pioneering technologies, like those powered by artificial intelligence, to improve real-time data analysis and to extract more useful information from social interactions. Techniques of artificial intelligence, including machine learning and natural language processing, are used in these innovative approaches to process and interpret vast quantities of social media data. For example, YouScan, a software firm from Ukraine, launched its revolutionary tool, Insights Copilot, which uses OpenAI's ChatGPT, in April 2023. This intelligent social listening instrument presents a unique function which enables users to employ natural language to engage with social data, negating the need for intricate dashboards or queries. It can analyze data in over 90 languages and provide insights in English, making it globally accessible. Insights Copilot allows for continuous discussions for subsequent queries, creates visual charts automatically, and highlights qualitative input such as customer feelings, brand recognition, and real-time trending subjects.

What Are the Emerging Segments in the Social Media Listening Market?
The social media listening market covered in this report is segmented -

1) By Solutions: Software, Services
2) By Deployment Model: On-Premise, Cloud-Based
3) By Application: Customer Experience Management, Competitive Benchmarking, Brand Management, Marketing Campaign Management, Sales And Lead Generation, Product Development and Innovation, Other Applications
4) By Industry Vertical: Banking, Financial Services, and Insurance (BFSI), Retail And E-commerce, Information Technology (IT) And Telecommunications, Media And Entertainment, Other Industry Verticals

Subsegments:
1) By Software: Sentiment Analysis Tools, Text Analysis Tools, Predictive Analytics Tools, Real-Time Monitoring Tools, Dashboards And Reporting Tools
2) By Services: Consulting Services, Managed Services, Support And Maintenance Services, Training And Education Services

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Who Are the Global Leaders in the Social Media Listening Market?
Major companies operating in the social media listening market are Salesforce Inc., Adobe Inc., Oracle Corporation, Brandwatch LLC, Sprinklr Inc., Meltwater N.V., Hootsuite Inc., Dataminr Inc., Emplifi Inc., NetBase Quid Inc., Digimind SAS, Synthesio Inc., Agorapulse SAS, Awario, Zignal Labs Inc., Lexalytics Inc., BuzzSumo Ltd., Mentionlytics Ltd., Mention SAS, Keyhole Software Inc.

Which are the Top Profitable Regional Markets for the Social Media Listening Industry?
North America was the largest region in the social media listening market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social media listening market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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