Marketing Consultant Offers Free Advice

Miami, Florida, March 27, 2008 - Michael Chatman, affluent marketing consultant, recently launched a free e-newsletter, 'Marketing to the Affluent'. This newsletter provides expert insight and advice to real estate professionals, bank executives, insurance agents, mortgage brokers and wealth advisors to help them plan and focus their marketing strategies toward the affluent.

The affluent have begun to control an ever growing share of the real estae, banking, securities, insurance and private investments markets - and have come to represent an increasingly important and lucrative target for financial marketers. While the affluent comprise only 18% of all the households, they now control nearly half of the aggregate household income in the United States.

"The economy might be slow, but the rich, or affluent, are spending and investing more money than ever before. To compete for your share of today's fastest growing market, you must first understand how they think and what they want," said Chatman. "The affluent rely on word-of-mouth referrals from their trusted advisors. To market and sell to the affluent, you must target niche markets, network, gain credibility with advisors and prospect for introductions."

"'Marketing to the Affluent' provides practical information that can be used immediately to target affluent consumers and investors," Chatman added. "It educates the reader on how to build credibility, develop a referral mindset, and most importantly, retain affluent clients."

To sign up for a free subscription to Michael Chatman's newsletter, visit www.michaelchatman.com.

Michael Chatman has earned a national reputation as a leading keynote speaker and expert corporate consultant. Chatman draws from his lifetime experience to help others understand, market and sell to the affluent and hip-hop generation consumers and investors. He serves many commercial 'backbone' industries including real estate, banking, finance and mortgage lending. Companies such as Anheuser-Busch, Pepsi and AT&T are just a few that have benefited from his expertise in reaching these markets.

Brenda Judy
Editor
Michael Chatman, Inc.
Phone: 305-479-2403
editor@michaelchatman.com
www.michaelchatman.com

Michael Chatman provides a broad range of services to help real estate professionals, bank executives, insurance agents, mortgage brokers and wealth advisors understand and market to affluent and hip-hop generation consumers and investors.

This release was published on openPR.