Unlocking Opportunities in the Lagers Market: 2025-2034 Forecast Report

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What Will the Lagers Industry Market Size Be by 2025?
The market size of lagers has been consistently expanding over the recent years. It is expected to rise from $179.66 billion in 2024 to $188.32 billion in 2025, experiencing a compound annual growth rate (CAGR) of 4.8%. Factors contributing to this growth during the historic period include consumer tastes, competitive market landscape, regulations, cultural factors, and dynamics with the supply chain.

What's the Long-Term Growth Forecast for the Lagers Market Size Through 2029?
The size of the lagers market is anticipated to undergo consistent expansion in the upcoming years. It is projected to escalate to $227.79 billion by 2029, with a 4.9% compound annual growth rate (CAGR). The proliferation during the forecast period can be credited to the rise of emerging markets, advancements and enhancements of products, initiatives for sustainability, global economic perspectives, and demographic shifts. The future period is expected to witness significant trends like the popularity of craft and specialty lagers, increasing curiosity in low-alcohol and non-alcoholic lagers, inventive infusions of flavor, e-commerce and direct-to-customer strategies, as well as unique collaborations and limited edition launches.

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What Are the Key Growth Drivers Fueling the Lagers Market Expansion?
The lager market is anticipated to expand due to the increasing use of alcohol. Drinking beverages that contain ethanol is what is meant by alcohol consumption. Lager, a well-known type of beer, has gained considerable popularity in recent times due to its higher nutritional content compared to other alcoholic drinks. In addition, it offers several advantages such as reducing bad cholesterol, alleviating stress, and enhancing memory, making it a healthier choice for alcohol intake. For example, in February 2022, the Distilled Spirits Council of the United States, which is a trade group representing distillers and marketers in the US, reported that the spirits industry grossed $35.8 billion in 2021, marking a 12.0% increase from the previous year. Consequently, the escalating demand for alcohol is spearheading the growth of the lager market.

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What Are the Key Trends Driving Lagers Market Growth?
Principal businesses in the lagers market, such as Lallemand Inc., have been focusing their resources towards product innovation to ensure they reliably meet customer needs. One such innovation is the LalBrew NovaLager, a robust strain of lager yeast that boasts ideal qualities for producing lager beer, including swift fermentations and high attenuation. In September 2022, the Canada-based firm initiated the launch of LalBrew NovaLager. This product is a genuine bottom-fermenting hybrid from the novel Group III lineage, a strain of lager yeasts. The fermentation is vigorous and accomplishes in approximately 6 days. Because of its distinct and very clean flavor profile characterized by subtle esters, the LalBrew NovaLager performs well over a broad temperature spectrum.

How Is the Lagers Market Segmented?
The lagers market covered in this report is segmented -

1) By Product Type: Standard Lager, Premium Lager, Luxury Lager
2) By Variety: Pale Lager, Vienna Lager, Dark Lager
3) By Packaging Type: Glass, Metal Can, Other Packaging Types
4) By Distribution Channel: On-Trade, Off-Trade
5) By End-User: HoReCa, Household Retail, Other End Users

Subsegments:
1) By Standard Lager, Light Lager, Regular Lager
2) By Premium Lager, Craft Premium Lager, Imported Premium Lager
3) By Luxury Lager, High-End Craft Lager, Specialty Luxury Lager

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Which Companies Are Leading the Charge in Lagers Market Innovation?
Major companies operating in the lagers market include Asahi Breweries Ltd., Carlsberg Breweries A/S, Diageo Plc, Heineken N V, Kirin Brewery Company Limited, Molson Coors Beverage Company, Tsingtao Brewery Company Limited, The Boston Beer Company, United Breweries Holdings Limited, Founders Hill Brewing Co. LLC, Lakefront Brewery Inc., Anchor Brewing Co. LLC, Birra Menabrea S.p.A., Bitburger Braugruppe GmbH, Budweiser Budvar Brewery, Anheuser-Busch InBev SA/NV, Squatters Pubs and Craft Beers, Sapporo Holdings Limited, Yanjing Beer Group Corporation Limited, San Miguel Corporation, Beijing Yanjing Brewery Co.Ltd., China Resources Beer (Holdings) Company Limited, Anadolu Efes Biracilik ve Malt Sanayii A.S., Cervecería Hondureña S.A. de C.V., Grupo Modelo S.A. de C.V., Cervecería Cuauhtémoc Moctezuma, Cervecería Nacional Dominicana, Boon Rawd Brewery

Which Regions Are Leading the Global Lagers Market in Revenue?
Western Europe was the largest region in the lagers market in 2024. The regions covered in the lagers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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