Press release
Emerging Baby Carriers Market Trends: Product Innovations Transforms The Market Shaping the Future of the Industry
Baby Carriers Market Size
Baby Carriers Market Size Growth Forecast: What to Expect by 2025?
Over the past few years, there has been a consistent increase in the market size of baby carriers. The market is projected to expand from $0.93 billion in 2024 to $0.97 billion in 2025, exhibiting a Compound Annual Growth Rate (CAGR) of 4.4%. Influencing factors for the growth recorded during the historic period include evolving lifestyle patterns, prominence on safety and comfort, surge in birth rates, product advancements, and increasing trend of parental involvement.
How Will the Baby Carriers Market Size Evolve and Grow by 2029?
The market size of baby carriers is anticipated to witness robust expansion in the upcoming years, reaching a valuation of $1.22 billion in 2029 with a 5.8% compound annual growth rate (CAGR). The increase during the forecast period can be linked to factors such as sustainable and eco-friendly materials, global population patterns, the boom in e-commerce, emphasis on health and wellness, and cultural impacts. Key trends expected in the forecast period encompass inclusion of health and wellness features for babies, online retail and direct-to-consumer sales strategies, options for customization, compliance with safety standards and certifications, as well as partnerships with parenting influencers.
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What Drivers Are Propelling the Growth of Baby Carriers Market Forward?
The surge in nuclear families is anticipated to fuel the baby carrier market's expansion. A nuclear family typically consists of parents and their offspring, with extended family members like grandparents, aunts, and uncles excluded. Working mothers and families without extended support often find baby carriers advantageous as they allow them to tend to their children while handling domestic duties. Thus, the rise in nuclear families enhances the demand for these products. For example, the Australian Bureau of Statistics, an independent constitutional organization based in Australia, reported that as of June 2022, there were 7.3 million households, a rise of 1 million (15.3%) from June 2012. Among them, 6.2 million (84.2%) were led by couples, while 1.0 million (14.2%) were single-parent households, with single mothers accounting for 79.9%. Hence, the increase in nuclear households propels the growth of the baby carrier market.
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Which Emerging Trends Are Transforming the Baby Carriers Market in 2025?
Leading firms in the baby carrier market are pioneering modern baby carriers with exoframe technology for enhanced comfort, safety, and convenience for parents and babies. This technology uses an external support system that more efficiently manages weight, thereby decreasing bodily stress. These carriers are characterized by ergonomic designs, adjustable configurations, breathable materials, and multifunctionality, catering to the requirements of contemporary families. For example, NIMBEL, a company based in Italy, unveiled the NIMBEL Baby Carrier 2.0 in February 2024. This product is crafted to lower muscle activity by up to 65%, which significantly diminishes discomfort for parents while carrying their babies. The carrier employs a distinct Exoframe design that shifts the child's weight from the shoulders to the hips, a feature that drastically reduces back and shoulder strain. This allows parents to carry their children comfortably for extended periods.
What Are the Key Segments in the Baby Carriers Market?
The baby carriers market covered in this report is segmented -
1) By Types: Buckled Baby Carrier, Baby Wrap Carrier, Baby Sling Carrier, Backpack Carriers
2) By Price Point: Mass, Premium
3) By Sales Channel: Super markets And Hyper markets, Specialty Stores, Online Stores, Other Sales Channels
Subsegments:
1) By Buckled Baby Carrier: Front-Facing Buckled Carrier, Backpack Buckled Carrier, Hip Seat Carrier
2) By Baby Wrap Carrier: Stretchy Wraps, Woven Wraps, Hybrid Wraps
3) By Baby Sling Carrier: Ring Slings, Pouch Slings, Adjustable Slings
4) By Backpack Carriers: Framed Backpack Carriers, Soft Structured Backpack Carriers
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Who Are the Key Players Shaping the Baby Carriers Market's Competitive Landscape?
Major companies operating in the baby carriers market include Artsana Group, BabyBjörn AB, ERGO Baby Inc., Lalabu LLC, Goodbaby International Holdings Limited, Moby Wrap Inc., Baby K'tan LLC, SNUGGbaby SSM, Infantino LLC, Tomy Company Ltd., Chimpäroo, Evenflo Company Inc., Bitybean LLC, Baby Tula EU, Hot Slings LLC, Beco Baby Carrier Inc., Boba Inc., LILLEbaby, Stokke AS, Luluna Slings, Natibaby, kokadi GmbH & Co. KG, Catbird Baby, Olives and Applesauce, Rose and Rebellion, ObiMama LLC, Naked Panda Designs LLC, TwinGo LLC
What Geographic Markets Are Powering Growth in the Baby Carriers Market?
North America was the largest region in the Baby Carriers market in 2024. Asia-Pacific is expected to be the fastest-growing region in the baby carrier market report during the forecast period. The regions covered in the baby carriers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
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