Frozen Meat and Fish Market to Reach USD 67.83 Billion by 2030, Driven by Technological Advancements, Retail Growth, and Consumer Preference Shifts

The global frozen meat and fish market is on track to experience significant growth, with projections indicating a rise from USD 51.84 billion in 2025 to USD 67.83 billion by 2030. This represents a compound annual growth rate (CAGR) of 5.52% during the forecast period. The market is undergoing notable transformations, influenced by evolving consumer preferences, advancements in freezing technologies, and expanding retail distribution channels. Meat continues to dominate the market, though seafood is emerging as a key growth driver, with strong demand attributed to health-conscious eating habits and sustainability concerns. As consumers increasingly demand convenience, quality, and sustainability, the frozen meat and fish market is set to thrive.

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Frozen Meat and Fish Market Key Trends

Technological Advancements in Freezing

The adoption of Individual Quick Freezing (IQF) and cryogenic freezing technologies is transforming the frozen meat and fish market. These advancements improve the quality, texture, and shelf life of frozen products, making them more appealing to consumers. The IQF method prevents ice crystal formation, preserving the taste, texture, and nutritional content of seafood and meat. This technology is also reducing operational costs and enhancing portion control for both foodservice and retail applications. Major companies like BRF SA and ABZ Frozen Foods are leveraging these technologies to ensure high-quality products while addressing growing consumer demand for frozen goods that maintain a fresh-like experience.

Shift Toward Retail Distribution

While foodservice remains a leading distribution channel, retail is seeing rapid growth in the frozen meat and fish market. The rise of e-commerce and improvements in cold chain logistics have made it easier for consumers to access frozen products online. Retail sales are expected to grow at a CAGR of 9.53% from 2025 to 2030, driven by a preference for convenient, shelf-stable food options. This growth is fueled by consumer interest in purchasing high-quality, frozen meat and seafood from trusted retail platforms, with portion-controlled packaging appealing to health-conscious and time-constrained consumers.

Increased Demand for Sustainable Products

Sustainability is a major factor influencing consumer purchasing decisions in the frozen meat and fish market. Consumers are becoming more aware of the environmental impact of overfishing and are gravitating toward sustainable, responsibly sourced products. This has led to a rise in the availability of farm-raised and free-range products, which are set to grow at an 8.72% CAGR between 2025 and 2030. Companies such as Sea To Table and Verde Farms are capitalizing on the demand for ethical sourcing by offering traceable and environmentally conscious meat and seafood options. Additionally, the use of sustainable packaging and energy-efficient storage solutions further strengthens consumer trust in these products.

Rise of E-Commerce and Direct-to-Consumer (D2C) Models

The rapid growth of e-commerce is reshaping the frozen meat and fish market. Direct-to-consumer (D2C) brands are thriving by leveraging online platforms to sell frozen products directly to consumers. E-commerce-first companies, such as Fresh N Frozen, are offering premium meat and seafood with portion-controlled packaging that addresses the growing demand for convenience and waste reduction. The digital marketplace allows consumers to easily compare prices and access detailed product information, enhancing their purchasing experience. This shift to online shopping is expected to continue as logistical improvements in cold chain delivery ensure product quality is maintained throughout the shipping process.

Frozen Meat and Fish Market Segmentation

The frozen meat and fish market is segmented by product type, source, distribution channel, and geography, each of which plays a crucial role in shaping the market dynamics.

By Product Type:

Meat continues to dominate the market, accounting for 56.23% of the market share in 2024. Poultry, especially chicken and turkey, holds the largest share due to consumer preference for affordability and ease of preparation. Frozen meat products benefit from technological advancements that preserve texture and taste while offering extended shelf life.

Seafood, while smaller in market share, is growing rapidly, with an 8.21% CAGR projected from 2025 to 2030. Tuna and salmon are the top choices in this category, driven by their health benefits and high omega-3 content. Improved freezing technologies, such as IQF, have bolstered the appeal of frozen seafood by maintaining freshness and quality.

By Source:

Wild-caught/Caged products accounted for 54.34% of the market in 2024, particularly in seafood. These products are often seen as more authentic and offer perceived superior quality. However, sustainability concerns are driving the market toward

Farm-Raised/Free-Range products, which are expected to grow at an 8.72% CAGR. These products offer consistent quality, year-round supply, and are increasingly popular among consumers focused on ethical sourcing and environmental sustainability.

By Distribution Channel:

Foodservice remains a dominant distribution channel, representing 54.60% of the market in 2024. This is due to the large volume requirements of restaurants, catering services, and institutional food providers, which rely on the long shelf life and quality consistency of frozen meat and fish.

Retail, including supermarkets, hypermarkets, and e-commerce platforms, is rapidly gaining ground with a projected CAGR of 9.53%. The growth of online retail and advancements in cold chain infrastructure are key drivers behind this surge, making frozen products more accessible to consumers at home.

By Geography:

North America leads the market with a 32.39% share in 2024, supported by a well-established cold chain infrastructure and a strong retail network. The demand for high-quality, sustainably sourced frozen products continues to grow, especially in the United States, where consumer preferences are shifting toward premium options.

Asia-Pacific is expected to experience the fastest growth, with a projected CAGR of 7.14% through 2030. This growth is driven by rising disposable incomes, urbanization, and changing dietary preferences in countries like China, Japan, and India, where the demand for convenient protein-rich food is increasing.

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Frozen Meat and Fish Market Key Players

Several global and regional companies are leading the frozen meat and fish market, focusing on sustainability, product innovation, and digital transformation. Key players include:

- Nomad Foods Limited
- Marfrig Group
- Austevoll Seafood ASA
- M&J Seafood Holdings Limited
- Cargill, Inc.

These companies are enhancing their competitive edge by investing in sustainable sourcing, improving freezing technologies, and expanding their product portfolios to meet evolving consumer demands for high-quality, ethical, and convenient food options.

Conclusion

The frozen meat and fish market is poised for significant growth, driven by technological innovations, evolving consumer preferences, and shifts in distribution strategies. As the demand for sustainable, convenient, and high-quality frozen products continues to rise, both the retail and foodservice segments will benefit. While challenges such as ocean freight volatility and a shift toward plant-based proteins may impact long-term growth, the overall outlook for the market remains positive. With growing opportunities in Asia-Pacific and continued advancements in freezing technologies, the frozen meat and fish market is set to thrive over the next several years.

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