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India E-Commerce Market Forecast to Reach USD 327.38 Billion by 2030 Driven by Mobile and Digital Payment Growth
India E-Commerce Market Size & Trends | Mordor Intelligence
India E-Commerce Market Overview
The India e-commerce market size stands at USD 136.43 billion in 2025 and is forecast to reach USD 327.38 billion in 2030, advancing at a 19.13% CAGR.
Investments in mobile-first approaches, efficient supply chains, and personalized shopping experiences are shaping the India E-Commerce Market share across various regions and product categories.
Report Overview: https://www.mordorintelligence.com/industry-reports/india-ecommerce-market?utm_source=openpr
Key Trends in India E-Commerce Market
Smartphone Usage Driving Online Shopping Growth
The rise of smartphones and mobile apps is making online shopping more accessible to urban and semi-urban consumers.
Digital Payments Enhancing Customer Transaction Experience
Credit/debit cards, wallets, and "Buy Now, Pay Later" options simplify payments, boosting trust and encouraging frequent online purchases.
Personalized Recommendations Shaping Consumer Purchase Behavior
AI-driven suggestions and targeted marketing help consumers discover relevant products, improving engagement and increasing repeat purchases.
Social Commerce Expanding E-Commerce Market Reach
Consumers explore and purchase products via social media platforms, while regional e-commerce growth and digital literacy initiatives support market expansion.
Check out more details and stay updated with the latest industry trends, including the Japanese version for localized insights: https://www.mordorintelligence.com/ja/industry-reports/india-ecommerce-market?utm_source=openpr
Market Segmentation of India E-Commerce Market
By Business Model:
B2C (Business to Consumer)
B2B (Business to Business)
C2C (Consumer to Consumer)
By Device Type:
Smartphone / Mobile
Desktop and Laptop
Other Device Types
By Payment Method:
Credit / Debit Cards
Digital Wallets
BNPL (Buy Now, Pay Later)
Other Payment Methods
By B2C Product Category:
Beauty and Personal Care
Consumer Electronics
Fashion and Apparel
Food and Beverages
Furniture and Home
Toys, DIY and Media
Other Product Categories
Explore Our Full Library of Technology, Media And Telecom Research Reports - https://www.mordorintelligence.com/market-analysis/technology-media-and-telecom?utm_source=openpr
Key Players in India E-Commerce Market
Amazon.com, Inc. - A global e-commerce leader offering a wide range of products, including electronics, fashion, and groceries, with a strong delivery network in India.
eBay, Inc. - An online marketplace connecting buyers and sellers, known for auctions and second-hand goods across various categories.
Flipkart Internet Pvt. Ltd. - One of India's largest e-commerce platforms, offering electronics, fashion, and lifestyle products with innovative payment and delivery options.
Alibaba Group (AliExpress) - A global e-commerce giant providing international product access to Indian consumers at competitive prices.
Nykaa E-Retail Pvt. Ltd. - A leading beauty and personal care e-commerce platform in India, offering cosmetics, skincare, and wellness products.
Explore more insights on India E-Commerce Market competitive landscape: https://www.mordorintelligence.com/industry-reports/india-ecommerce-market/companies?utm_source=openpr
Conclusion
The India E-Commerce Market trends indicate continued growth, driven by increasing smartphone adoption, convenient digital payment solutions, and the rising preference for online shopping among diverse consumer segments.
India E-Commerce Market statistics highlight the evolving consumer behavior, adoption of mobile commerce, and the expanding reach of e-commerce platforms, all contributing to economic growth and shaping the future of retail in India.
For more insights on India E-Commerce Market, please visit the Mordor Intelligence Page: https://www.mordorintelligence.com/industry-reports/india-ecommerce-market?utm_source=openpr
Industry Related Reports:
India D2C E-commerce Market
The India D2C E-commerce market size is valued at USD 87.5 billion in 2025 and is projected to reach USD 267.03 billion by 2030, growing at a 25% CAGR. This growth is driven by increasing consumer preference for direct-to-consumer brands and the rising adoption of digital platforms, mobile commerce, and social media marketing to reach end-users efficiently.
Get more insights: https://www.mordorintelligence.com/industry-reports/india-d2c-ecommerce-market?utm_source=openpr
E-Commerce Market
The global E-Commerce Market is valued at USD 31.22 trillion in 2025 and is expected to reach USD 73.47 trillion by 2030, growing at an 18.67% CAGR. Growth is fueled by increasing internet penetration, mobile commerce adoption, and the rising demand for convenient online shopping experiences across retail and services sectors.
Get more insights: https://www.mordorintelligence.com/industry-reports/global-ecommerce-market?utm_source=openpr
Vietnam E-commerce Market
The Vietnam E-commerce Market size reached USD 27.73 billion in 2025 and is projected to grow to USD 62.51 billion by 2030, registering a 21.65% CAGR. Growth is driven by rising smartphone and internet penetration, increasing digital payment adoption, and a growing preference for online shopping among urban and semi-urban consumers.
Get more insights: https://www.mordorintelligence.com/industry-reports/vietnam-ecommerce-market?utm_source=openpr
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About Mordor Intelligence:
Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals.
With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics.
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media@mordorintelligence.com
https://www.mordorintelligence.com/
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