Top Trends in Social Media Analytics Market 2025 | Growth Drivers & Competitive Landscape - IBM Corporation, Meltwater, Hootsuite Inc., NetBase Quid, Inc.

The Global Social Media Analytics Market reached US$ 7.5 billion in 2022 and is expected to reach US$ 45.3 billion by 2030, growing with a CAGR of 22.4% during the forecast period 2024-2031.

Social Media Analytics Market Industry Outlook - Strategic Insights for 2025

Social Media Analytics Market is witnessing transformative growth in 2025, driven by evolving consumer demand, technology disruption, and sustainability trends. The newly released market research report by DataM Intelligence offers deep insights into segmentation, competitive landscape, and growth forecasts, helping marketers and decision-makers formulate high-impact strategies.

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Social Media Analytics refers to the process of collecting, analyzing, and interpreting data from social media platforms to support strategic business decisions, improve engagement, and monitor brand performance.

Leading Market players in the Social Media Analytics Market

The prominent players in Social Media Analytics market research report are:

IBM Corporation, Meltwater, Hootsuite Inc., NetBase Quid, Inc., Qualtrics, Talkwalker Inc., Digimind, Sprout Social, Inc., Oracle Corporation and Brandwatch.

These companies are primarily focusing on strategies such as new product launches to penetrate the fastest-growing emerging markets across the world.

Industry Development

In July 2023, Intelligo, a provider of AI-driven background checks and risk intelligence solutions for the financial services sector, unveiled its Social Media Analysis feature. This tool delivers detailed assessments of adverse content on individuals' public social media profiles, offering a comprehensive view of risk-related behavior.

In December 2022, Salesforce formed a strategic partnership with Sprout Social to enhance its social media management offerings. Through this collaboration, Salesforce users can manage their entire social media presence and customer care workflows using Sprout's advanced social suite. The integration is designed to provide businesses with a holistic 360° customer view and elevate engagement outcomes.

In January 2022, NetBase Quid, in collaboration with Twitter, published a report titled "Getting Up Close and Personal," which explores global Twitter conversations related to personal care. Leveraging NetBase Quid's robust social media analytics platform, the report provides deep insights into consumer trends within the consumer packaged goods (CPG) sector.

Market Segments

By Component: Solutions, Services

By Deployment: Cloud and On-Premise

By Enterprise Type: Small and Medium-sized Enterprise, Large Enterprise

By Function: Sentiment Analysis, Competitive Analysis, Hashtag Analysis and Others

By Application: Sales & Marketing Management, Customer Experience Management, Risk Management & Fraud Detection and Others

By End-User: BFSI, Media & Entertainment, Retail, IT & Telecom, Healthcare and Others

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Research Methodology:

The global Social Media Analytics Market research report employs a comprehensive dual-source approach, integrating both primary and secondary data collection methods to ensure robust market analysis. Our research framework systematically evaluates multiple industry-influencing variables, including regulatory frameworks and government policies, prevailing market conditions, competitive intensity levels, historical performance data, current market positioning, technological innovations and disruptions, emerging industry developments, cross-sector business impacts, market volatility patterns, growth prospects, potential market barriers, and strategic challenges facing industry participants.

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Regions Covered:

The global Social Media Analytics Market report focuses on six major regions: North America, South America, Europe, Asia Pacific, the Middle East, and Africa.

☞ North America - US, Canada, Mexico

☞ Europe- Germany, Russia, UK, France, Italy, Rest of Europe

☞ Asia Pacific- China, India, Japan, Australia, Rest of Asia Pacific

☞ South America- Brazil, Argentina, Colombia, Rest of South America

☞ Middle East and Africa- Saudi Arabia, UAE, Oman, Bahrain, Qatar, Kuwait, Israel

Most Frequently Asked Questions in the Social Media Analytics Market Research Industry:

➠ Who leads the Social Media Analytics industry and what's their competitive positioning regarding capacity, performance, and profitability?
➠ What growth opportunities and market challenges do Social Media Analytics market vendors face?
➠ Which segments show the highest growth potential and market share distribution?
➠ What factors are driving or limiting Social Media Analytics market growth?
➠ What are the dominant sales and distribution strategies in the Social Media Analytics industry?

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