Prosecco Market Set to Expand Amid Shifts in Consumer Preferences and Product Innovation

Prosecco Market Size

The global market for Prosecco was valued at US$ 264 million in the year 2024 and is projected to reach a revised size of US$ 513 million by 2031, growing at a CAGR of 10.1% during the forecast period.

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Major Trends

Prosecco's growing popularity stems from its refreshing profile, affordability, and versatility for casual and celebratory occasions. Greater awareness of sparkling wines, aided by social media trends, introduces consumers to diverse varieties. Export markets flourish as global taste shifts toward lighter, fruit-forward bubbly. Regional authenticity and Protected Designation of Origin (PDO) regulations reinforce quality, attracting enthusiasts and ensuring consistent standards.

Prosecco Market Trends

Younger demographics drive a casual drinking culture, favoring lighter, approachable beverages. Prosecco benefits as it pairs easily with various cuisines, from brunch menus to outdoor gatherings. Bars and restaurants craft cocktails featuring Prosecco bases, like the popular Aperol Spritz, expanding market reach. This laid-back consumption style resonates worldwide, prompting producers to highlight fun and accessible brand messaging. The cultural shift away from formal, high-cost sparkling options solidifies Prosecco's appeal among cost-conscious consumers.

At the same time, premiumization is emerging in the Prosecco market. Select vineyards and producers emphasize terroir-driven bottles, employing meticulous vineyard practices and artisanal winemaking. These limited-production labels cater to connoisseurs seeking unique flavor profiles, often commanding higher price points. The rise of "Prosecco Superiore" from designated areas underscores an appetite for quality-driven experiences. As consumers become more discerning about wine origin and production details, top-tier Prosecco garners attention in specialty stores, wine clubs, and upscale dining venues.

Sustainability features prominently in the modern wine industry, influencing grape cultivation and bottling. Winemakers adopt organic or biodynamic methods, reducing synthetic chemical use. Packaging innovations also cater to environmental priorities, with lightweight bottles and recycled materials. Some producers champion carbon-neutral operations, appealing to eco-conscious consumers. Additionally, transparency in labeling-highlighting sustainable certifications-builds trust. By coupling high-quality standards with reduced ecological impact, Prosecco makers tap into a global audience that values responsible consumption, ensuring long-term industry viability and environmental stewardship.

Prosecco Market Share

Major Italian producers hold an enduring market share, leveraging heritage, PDO certification, and recognized appellations. They capitalize on established export channels, maintaining visibility in retail and hospitality worldwide. Marketing campaigns accentuate tradition and authenticity, resonating with dedicated sparkling wine fans.

New entrants, including international distributors, pivot to innovative branding and creative blends. They introduce distinct flavors or limited-edition series to capture niche segments. Although established brands command substantial loyalty, these dynamic newcomers expand category variety, reshaping the competitive landscape for Prosecco and fostering steady growth on a global scale.

By Type
• Spumante
• Frizzante

By Application
• Offline Sales
• Online Sales

Key Companies

Adami, Bottega Spa, Sorelle Bronca, Col Vetoraz, Il Colle, Josh Cellars, La Marca Prosecco, Mongarda, Santa Marina, Val de Cune, Vera Wang Party, Zardetto, Tesco Groceries, The Emissary, Sacchetto, Ruffino, Carpenè Malvolti, Mionetto, Zonin, Chloe, Cupcake Vineyards, Bartenura

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This release was published on openPR.