Prosecco Market Forecast Driven by Premiumization and Experiential Consumption | Valuates Reports

Prosecco Market Size
The global market for Prosecco was valued at US$ 264 million in the year 2024 and is projected to reach a revised size of US$ 513 million by 2031, growing at a CAGR of 10.1% during the forecast period.

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The Prosecco market is witnessing sustained growth, supported by rising consumer preference for premium, sparkling wines and a growing culture centered around social drinking and celebratory occasions. As Prosecco solidifies its position as a versatile and accessible luxury beverage, both off premise and on premise markets are expanding rapidly.

Market size is increasing as producers and retailers capitalize on the wine's approachable price point and adaptability across different consumers and occasions. Emerging wine markets in North America and Asia are contributing to global consumption growth, while traditional European markets show steady demand driven by a resurgence in wine tourism and gastronomy trends.

Market trends point to a shift in packaging innovation, with premium single serve formats and eco friendly bottles gaining traction. The rise of experiential consumption-wine tastings, vineyard visits, and digital wine clubs-is boosting interest in Prosecco. Producers are also launching new sparkling blends and limited edition vintages, targeting sophisticated consumers who seek elevated drinking experiences combined with authenticity and sustainability.

In terms of market share, leading Prosecco denominations and established wineries are leveraging geographic indications and quality certifications to differentiate their offerings. At the same time, small scale producers are capturing consumer interest through geographic storytelling and artisanal appeal. Retail channels featuring curated assortments, seasonal promotions, and wine pairing suggestions are strengthening brand recognition and conversion.

The market forecast remains highly positive. As consumer trends continue to skew toward sparkling wine over traditional still varieties, Prosecco is expected to retain its advantage in growth. Engagement through digital platforms and omnichannel retail is likely to accelerate market penetration, while evolving preferences for premium and eco friendly options will continue to shape the category.

In conclusion, the Prosecco market is positioned for long term expansion. With increasing market size, evolving market trends centered on premiumization and experience, and a positive market forecast, Prosecco is set to solidify its role as a leading sparkling wine choice in both established and emerging markets.

Segment by Type

• Spumante
• Frizzante
• Others

Segment by Channel
• Offline Sales
• Online Sales

By Company

Adami, Bottega Spa, Sorelle Bronca, Col Vetoraz, Il Colle, Josh Cellars, La Marca Prosecco, Mongarda, Santa Marina, Val de Cune, Vera Wang Party, Zardetto, Tesco Groceries, The Emissary, Sacchetto, Ruffino, Carpenè Malvolti, Mionetto, Zonin, Chloe, Cupcake Vineyards, Bartenura

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This release was published on openPR.