Prosecco Market Expands as Demand for Premium Sparkling Wines Rises Globally | Valuates Reports

Prosecco Market Size
The global market for Prosecco was valued at US$ 264 million in the year 2024 and is projected to reach a revised size of US$ 513 million by 2031, growing at a CAGR of 10.1% during the forecast period.

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Prosecco Market Trends

The Prosecco market size is growing steadily, driven by the increasing consumer preference for premium sparkling wines, social celebrations, and casual dining experiences. As more people seek affordable yet high-quality alternatives to champagne, Prosecco has gained popularity for its light, refreshing taste and versatility in cocktails. The rising trend of brunch culture, at-home entertaining, and special occasion gifting is further contributing to market growth.

In terms of market share, leading brands and wineries from Italy's Veneto and Friuli Venezia Giulia regions continue to dominate the industry. However, private-label and craft Prosecco producers are emerging, offering organic, biodynamic, and low-alcohol varieties to cater to health-conscious consumers. The expansion of e-commerce platforms and direct-to-consumer wine subscriptions has also increased accessibility, fueling demand in regions like North America, Europe, and Asia-Pacific.

A comprehensive market analysis reveals that factors such as changing consumer preferences, rising disposable incomes, and the increasing appeal of Prosecco in the millennial and Gen Z demographics are driving industry trends. Additionally, the growing interest in sustainable and eco-friendly wine production practices is influencing product innovation. As the global appetite for premium and sparkling beverages continues to grow, the Prosecco market revenue is expected to experience sustained expansion, particularly in high-growth markets like the U.S., U.K., and China.

Segment by Type

• Spumante
• Frizzante
• Others

Segment by Channel

• Offline Sales
• Online Sales

By Company

Adami, Bottega Spa, Sorelle Bronca, Col Vetoraz, Il Colle, Josh Cellars, La Marca Prosecco, Mongarda, Santa Marina, Val de Cune, Vera Wang Party, Zardetto, Tesco Groceries, The Emissary, Sacchetto, Ruffino, Carpenè Malvolti, Mionetto, Zonin, Chloe, Cupcake Vineyards, Bartenura

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This release was published on openPR.