The OLIVE TREE PEOPLE story: From sandwich man to billion-dollar skincare pioneer

OLIVEDA International, Inc. (OTC Pink: OLVI), the pioneer of Waterless Beauty, has reached a valuation of over one billion US dollars - a milestone that founder Thomas Lommel would never have expected when he once roamed the streets of Seville as a "sandwich man" with posters that read: "Your own 100-year-old olive tree".

Although the campaign failed, it led Lommel to a life-changing discovery in Puglia: hydroxytyrosol, a polyphenol from olive leaves with an antioxidant concentration up to 3,000 times higher than olive oil. Studies show that this small molecule antioxidant can neutralize free radicals and support skin health at a deeper level.

"At that moment I realized: this is nature's best-kept secret," says Lommel.

"The olive tree lives for millennia - because of these very substances - which OLIVE TREE PEOPLE uses to redefine skincare."

OLIVEDA is currently overtaking celebrity brands such as "JLo Beauty" (Jennifer Lopez) and is growing twice as fast as Hailey Bieber's "Rhode", which was recently sold for a record sum. The company's sales grew 600% faster than the mega-successful "Beautycounter" in the USA in its second year - according to internal sales figures for the last two years.

Building on the company's unprecedented 3,000% growth in the US in just two years, OLIVE TREE PEOPLE is now poised for a market revolution in Europe, focusing on the direct-to-consumer (DTC) distribution model that will replace partnerships with retailers to strengthen the network of over 60,000 Waterless Beauty Consultants.

After more than 20 years in brick-and-mortar retail in Europe, OLIVE TREE PEOPLE is now making the strategic shift to the DTC model, inspired by the US market:

Conversion of the flagship stores in Berlin and Düsseldorf into immersive "Treehouse Experience" centers

Scaling to 120,000 advisors worldwide by the end of 2026

Conventional cosmetics consist of up to 70% water, preservatives and refined vegetable oils. OLIVEDA's Waterless Beauty dispenses with these completely - in favor of highly effective organic active ingredients from its own eco-certified mountain olive trees:

Hydroxytyrosol: A powerful antioxidant that surpasses vitamin C and E in effectiveness

Olea Europaea olive leaf extract: The nutrient source of the 4,000-year-old olive tree - rich in polyphenols that promote the body's natural protective function and cell regeneration

Thomas Lommel is convinced that the most effective way to hydrate the skin starts from within. That's why he developed OLIVEDA's night supplements such as I66 The Beauty Fountain and I70 The Beauty Molecule.

Innovation at OLIVE TREE PEOPLE doesn't end with cosmetics: with Olive Matcha, OLIVE MUSH (both caffeine-free coffee alternatives) and olive re:connected to nature - a sound meditation with frequencies from its olive trees - the brand taps into holistic well-being.

"We are not just a beauty company - we are a movement," says Lommel.

"And this is just the beginning."

OLIVE TREE PEOPLE


Germany

https://olivetreepeople.com/

daniela.jambrek@oliveda.com

About Oliveda International, Inc.
Oliveda International, Inc. and its subsidiary OLIVE TREE PEOPLE, as well as the European companies OLIVE TREE PEOPLE Europe AG and OLIVEDA Deutschland GmbH and Olive Tree Farmers SL, were founded by German real estate investor Thomas Lommel and have more than 20 years of experience in the management and organic certification of the cultivation of mountain olive trees, in the extraction of first-class, internationally award-winning extra virgin olive oils, in the extraction of hydroxytyrosol and in the production and distribution of cosmetic and holistic waterless products related to the olive tree.

Thomas Lommel is the inventor of the olive tree therapy "10 years in 14 days" as well as the inventor of "Olive Matcha", which is based on the ground olive leaf. The coffee substitute developed by Lommel, which is based on olive leaf and hydroxytyrosol, is also unique.

Thomas Lommel is also successfully active in the fast-growing mindfulness industry with the olive tree sound bath meditation he developed and the frequencies of his olive trees, which he sells worldwide.

In addition to the registered beauty brands OLIVEDA and LA DOPE as well as Re:connected to Nature, The Intuition of Nature and Olive Mush, to name just a few brands, Lommel is the largest conservationist in the Arroyomolinos de Léon region and protector of over 30,000 hundred-year-old mountain olive trees. With his "Thomas Lommel Foundation", he brings the water that is saved with Waterless Beauty products to the people of Africa by building water wells on site.

In addition to online sales and a Europe-wide branch network with thousands of retail outlets, OLIVEDA Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf.

The brand's treatment concepts are unique worldwide and their effectiveness has been confirmed by conventional medicine. More information can be found in the book "10 Years in 14 Days - The Olive Tree Therapy"

Waterless Beauty has been described as "The Next Big Thing" in articles in American Vogue, Harper's Bazaar, InStyle, Elle, Madame, Forbes and many other trade journals as well as by Mintel, a leading global institute for futurology.

Gigi Hadid and many other celebrities are already fans of OLIVEDA and support the company's success.

For more information about OLIVEDA International, Inc. and its subsidiaries, affiliates and brands, please visit www.olivetreepeople.com

This release was published on openPR.