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Olive Tree People Inc. is the fastest growing WATERLESS BEAUTY brand in the United States

05-18-2025 04:33 PM CET | Health & Medicine

Press release from: OLIVEDA

OLIVEDA's waterless concept conquers the USA (© Oliveda)

OLIVEDA's waterless concept conquers the USA (© Oliveda)

OLIVE TREE PEOPLE, which includes holistic beauty brands OLIVEDA, LA DOPE and The INTUITION of NATURE, recently celebrated its first year in the U.S. and is on track to reach $100 million in sales in its second year



SANTA MONICA, CA--(April 10, 2024)--Olive Tree People Inc. has celebrated its first year in the United States and is on track to reach $100 million in sales in its second year, with sales of up to $300,000 per day, making it the fastest growing waterless beauty company in the U.S.

Founder, Olive Tree Farmer and CEO Thomas Lommel, when asked what makes his company successful, explained that it is essentially three things:

"First, what we are doing makes perfect sense - we are replacing the 70% water in conventional beauty products with the elixir of our olive leaves and hydroxytyrosol, a traditional Mediterranean beauty and health secret, and people get it.

Secondly, the products work and most of our customers love them because they have a soul. Of course, our 365-day return guarantee also plays a role that should not be underestimated. It shows how confident we are in what we do.

Thirdly, our unique community around the olive tree, which has organically formed over the last 12 months with almost 60,000 beauty consultants on the topic of "Waterless" in the USA," comments Lommel.

"I am convinced that direct-to-consumer sales, especially for beauty products that want to be perceived with all the senses, is the most successful way to show people the difference between conventional and waterless beauty," added Thomas Lommel.

The success of Olive Tree People also has a direct impact on the share price of the parent company Oliveda International Inc. which trades under the ticker symbol "OLVI". The share value, enterprise value and market capitalization of Oliveda International, Inc. have increased significantly in recent months. According to the OTC Markets website (https://www.otcmarkets.com/stock/OLVI/security), the market capitalization of the publicly traded company's common stock was over $2.15 billion as of April 8, 2024.

Thomas Lommel, who developed his first product, the I01, over 20 years ago in his olive tree house in southern Spain, said when asked how he sees the next 1-2 years: "I am convinced that what we are doing will be successful in the next few years in the USA, but also in the rest of the world, because it works, everyone understands it and it makes perfect sense."

"On the other hand, it makes no sense to keep working against life. We have to finally realize that we cannot exist without microorganisms in us and on us.with synthetic and/or dead plant substances, such as refined vegetable oils, which are processed into emulsions with distilled water and preservatives and make up to 95% of the product in conventional creams, they work against our microorganisms.

OLIVEDA Germany GmbH
Neuer Zollhof 3
40221 Düsseldorf
Germany

https://olivetreepeople.com/

daniela.jambrek@oliveda.com

OLIVE TREE PEOPLE is the umbrella under which the holistic brands OLIVEDA, LA DOPE, olive re:connect and THE INTUITION of Nature are united. For each of these brands, OLIVE TREE PEOPLE founder Thomas Lommel followed his intuition and nature from the very first moment. He embarked on the path of the olive trees, which to this day makes him feel anew at every step that there is no other, no more meaningful way. Today, OLIVE TREE PEOPLE is the largest nature conservationist in the Arroyomolinos de León region. They buy large tracts of land there in order to save the overgrown mountain olive trees in this nature reserve by cultivating and eco-certifying them.

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