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OLIVEDA International Inc. has reached a valuation of 1 billion US dollars in the USA

05-11-2025 08:48 PM CET | Fashion, Lifestyle, Trends

Press release from: OLIVEDA

The story continues - the great success of the trees reaches the USA (© OLIVEDA)

The story continues - the great success of the trees reaches the USA (© OLIVEDA)

OLIVEDA International, Inc. (OTC Pink: OLVI) announced that in just two years, the company has reached a valuation of over $1 billion and its subsidiary OLIVE TREE PEOPLE is the fastest growing company in WATERLESS BEAUTY - the fastest growing segment of the beauty industry.

OLIVE TREE PEOPLE started in March 2023 in Venice Beach, in the garage of OLIVEDA and OLIVE TREE PEOPLE founder and CEO Thomas Lommel - with about 40 orders per day, which exploded to up to 10,000 orders per day within a few months.

"This sudden success presented us with great challenges, because despite moving from my garage to our first warehouse in Culver City, Los Angeles, we no longer knew what to do with the pallets and products that were arriving in ever-increasing quantities from Germany," describes Thomas Lommel. "It was no less challenging to fly these product quantities from Germany to the USA within a short space of time and to increase production by up to 3,000%. We experienced days when we had thousands of backorder lists and dozens of products out of stock. As soon as new products, such as our popular F59, were back in stock, they were sold out within seconds."

But Thomas Lommel and his team did not let this stop them. "Thanks to my fantastic team, we came through these extremely challenging times with flying colors and now have enough space in our current warehouse to multiply our two-year turnover of over 100 million dollars."

The breathtaking start of OLIVE TREE PEOPLE in the USA is also making itself felt on the stock market: "This enormous growth has naturally also had an impact on the price of our OLVI shares: The company was at times valued at over 3 billion dollars and has now leveled off at over 1 billion dollars after just two years," explains Thomas Lommel.

When asked about future development, Thomas Lommel explains: "My goal was not to achieve this incredible monetary success or a valuation of over 1 billion dollars, but to bring the magic of our trees to the world. When I started, I had no idea about WATERLESS BEAUTY. I intuitively developed my products in a tree house, simply because I couldn't help it and cosmetics make so much more sense that way. For me, trees cannot be measured in money - without trees we would not exist. The magic that emanates from our mountain olive trees cannot be outweighed by any currency in the world. Trees allow us humans to heal every day and be one with ourselves and nature."

"2025 will be another challenging year in which we will continue to grow: in summer 2025 we want to expand to Canada and then reach Europe with our WATERLESS BEAUTY movement in October 2025," reveals Thomas Lommel. "The potential of WATERLESS BEAUTY is almost infinite. The pure formulations and 100% effective compositions of our products provide 'aha moments' for almost everyone who comes into contact with them. And our "365-day satisfaction guarantee" makes it possible for everyone else to experience the impressive difference between WATERLESS BEAUTY and conventional cosmetics."

daniela.jambrek@oliveda.com

About Oliveda International, Inc.
Oliveda International, Inc. and its subsidiary OLIVE TREE PEOPLE, as well as the European companies OLIVE TREE PEOPLE Europe AG and OLIVEDA Deutschland GmbH and Olive Tree Farmers SL, were founded by German real estate investor Thomas Lommel and have more than 20 years of experience in the management and organic certification of the cultivation of mountain olive trees, in the extraction of first-class, internationally award-winning extra virgin olive oils, in the extraction of hydroxytyrosol and in the production and distribution of cosmetic and holistic waterless products related to the olive tree.

Thomas Lommel is the inventor of the olive tree therapy "10 years in 14 days" as well as the inventor of "Olive Matcha", which is based on the ground olive leaf. The coffee substitute developed by Lommel, which is based on olive leaf and hydroxytyrosol, is also unique.

Thomas Lommel is also successfully active in the fast-growing mindfulness industry with the olive tree sound bath meditation he developed and the frequencies of his olive trees, which he sells worldwide.

In addition to the registered beauty brands OLIVEDA and LA DOPE as well as Re:connected to Nature, The Intuition of Nature and Olive Mush, to name just a few brands, Lommel is the largest conservationist in the Arroyomolinos de Léon region and protector of over 30,000 hundred-year-old mountain olive trees. With his "Thomas Lommel Foundation", he brings the water that is saved with Waterless Beauty products to the people of Africa by building water wells on site.

In addition to online sales and a Europe-wide branch network with thousands of retail outlets, OLIVEDA Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf.

The brand's treatment concepts are unique worldwide and their effectiveness has been confirmed by conventional medicine. More information can be found in the book "10 Years in 14 Days - The Olive Tree Therapy"

Waterless Beauty has been described as "The Next Big Thing" in articles in American Vogue, Harper's Bazaar, InStyle, Elle, Madame, Forbes and many other trade journals as well as by Mintel, a leading global institute for futurology.

Gigi Hadid and many other celebrities are already fans of OLIVEDA and support the company's success.

For more information about OLIVEDA International, Inc. and its subsidiaries, affiliates and brands, please visit www.olivetreepeople.com

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