Press release
Aidium Unveils AI Personas, Bringing Advanced AI Marketing Segmentation to Its Mortgage CRM
For years, mortgage marketers have struggled to tailor automated marketing to their databases. Methods like manual contact tagging and limited data sources have resulted in generic outreach. But now, Aidium's AI Personas replace a "spray and pray" approach with rich, data-informed audience archetypes that can be used to send much more relevant messaging to contacts. The AI Persona labels live natively on every Aidium contact record, enabling instant marketing list creation, marketing automation triggers, and persona-segmented reporting-everything on one platform without additional setup.
Key Feature Highlights:
*
Informed by 5,000+ Consumer Signals: What drives AI Personas? Updated daily, a rich dataset of thousands of relevant financial indicators is analyzed for each contact in an Aidium user's database. This data includes insights around life events, property data, shopping trends, financial behaviors, and more.
*
Insights in your CRM: AI Personas show up automatically in your contact database and on contact detail pages, so teams can view and act on this information easily.
*
Persona-Driven Playbooks: Aidium offers pre-built automation sequences that correspond with AI-identified persona types, making it easy to act on persona insights.
*
Reporting by Personas: Easily segment your Aidium Reports in-app by filtering by personas. Understand how your automation's messaging resonates with different persona types and optimize your marketing strategies.
"AI Personas is an exciting new addition to our suite of Aidium Intelligence offerings, alongside AI Agents and AI Propensity Modeling," said Spencer Dusebout, CEO of Aidium. "These AI personas allow mortgage enterprises to instantly segment their databases based on AI-detected behavioral patterns. This level of insight lets marketers and sales teams engage smarter, faster, and with more precision than ever before."
AI Personas works in conjunction with:
*
AI Agents [https://thinkaidium.com/ai/agents], which suggest one-click actions-like personalized follow-up emails or review requests-based on real-time events, eliminating manual busywork.
*
AI Propensity Modeling [https://thinkaidium.com/ai/propensity-modeling], which calculates "likelihood to transact" scores so teams can focus outreach on the highest-value leads before they go cold.
Together, these AI features ensure your CRM evolves from a static repository into a dynamic growth engine. Marketing and sales teams can stop reacting to signals and start creating them-identifying readiness early, uncovering hidden prospects in their database, and reclaiming hours otherwise spent on segmentation and data wrangling.
Availability:
AI Personas will be available to all Aidium customers on May 29, 2025. To learn more about AI Personas and other Aidium Intelligence features, visit thinkaidium.com/ai/personas.
About Aidium:
Aidium is the first modern, AI-empowered CRM for mortgage professionals. Headquartered in Boulder, Colorado, Aidium combines predictive analytics, intelligent automation, and behavior-based segmentation to help lenders close more loans with less effort.
Learn more at https://thinkaidium.com.
Media Contact
Company Name: Aidium
Contact Person: Greg Kassardjian
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=aidium-unveils-ai-personas-bringing-advanced-ai-marketing-segmentation-to-its-mortgage-crm]
Country: United States
Website: https://thinkaidium.com/
Legal Disclaimer: Information contained on this page is provided by an independent third-party content provider. ABNewswire makes no warranties or responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you are affiliated with this article or have any complaints or copyright issues related to this article and would like it to be removed, please contact retract@swscontact.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Aidium Unveils AI Personas, Bringing Advanced AI Marketing Segmentation to Its Mortgage CRM here
News-ID: 4047578 • Views: …
More Releases from ABNewswire
FMCSA Regulations and 18-Wheeler Truck Accidents in Texas: How Federal Violation …
TYLER, TX - McKay Law PLLC, East Texas's leading authority on Federal Motor Carrier Safety Administration (FMCSA) regulations in truck accident litigation, is educating families and injury victims about how federal trucking violations directly impact negligence claims and significantly increase case values in wrongful death and catastrophic injury lawsuits.
With specialized expertise in FMCSA compliance failures, McKay Law PLLC has established itself as the go-to law firm for complex 18-wheeler accident…
Freezemachine Unleashes a Powerful New Song "New Life"
Long Beach, CA - Freezemachine are redefining what modern alternative rock can sound like. With their explosive new single "New Life," the band delivers a fearless blend of Nu Metal, Post-Punk, and Shoegaze, channeling raw emotion into a sonic force that's both crushing and cathartic.
Fronted by Jordan Schmidt, Freezemachine have built a reputation for turning pain into power. "New Life" captures that mission perfectly - an anthem about starting over…
New Direct-to-Consumer Coffee Company Emphasizes Freshness and Convenience for H …
Wally's Coffee and Tea has launched a direct-to-consumer platform targeting coffee and tea drinkers seeking fresh-roasted products delivered to their homes. The startup company offers complimentary shipping on orders, positioning itself within the growing specialty coffee market where consumers increasingly prioritize quality and convenience over traditional retail purchasing.
The specialty coffee market has welcomed a new entrant focused on solving a problem familiar to home brewing enthusiasts: accessing fresh-roasted beans without…
Subscription E-commerce Market to Reach USD 356.11 Billion by 2030 with Rapid Gr …
Mordor Intelligence has published a new report on the Subscription E-commerce Market, offering a comprehensive analysis of trends, growth drivers, and future projections.
Overview of the Subscription E-commerce Market
According to Mordor Intelligence, the subscription e-commerce market size [https://www.mordorintelligence.com/industry-reports/subscription-e-commerce-market?utm_source=abnewswire] reached USD 180.48 billion in 2025 and is on track to hit USD 356.11 billion by 2030, posting a 14.56% CAGR. The subscription e-commerce market size reflects the growing preference among consumers for…
More Releases for Aidium
Nation One Mortgage Selects Aidium to Power Ambitious Growth Strategy and Techno …
Boulder, CO - Aidium is pleased to announce that they have partnered with Nation One Mortgage as their enterprise Mortgage CRM solution [https://thinkaidium.com/]. Together, they will consolidate Nation One's technology stack and establish a scalable foundation for their ambitious expansion plans.
Nation One Mortgage, a fast-growing lender known for its strong builder partnerships with industry leaders like Horton and Ryan Homes, has chosen Aidium to replace its existing CRM and dashboard…
First Option Mortgage Selects Aidium as Enterprise CRM Platform to Centralize Op …
Boulder, CO - Aidium is pleased to announce that First Option Mortgage has selected Aidium's comprehensive Mortgage CRM Platform [https://thinkaidium.com/] to replace their existing system and create a unified technology ecosystem for their team of loan officers.
First Option Mortgage, an Atlanta-based lender known for its innovative approach to mortgage technology, cited Aidium's platform flexibility and innovative architecture as key factors in its decision. The partnership aligns with First Option's strategic…
Rapid Mortgage Company Selects Aidium as Enterprise CRM Platform to Consolidate …
Boulder, CO - Aidium is thrilled to announce that Rapid Mortgage Company has selected Aidium as a partner to unify their marketing and customer relationship management operations [https://thinkaidium.com/] with a single, integrated solution.
Rapid Mortgage Company, a referral-driven mortgage lender experiencing adoption challenges with its legacy systems, will implement Aidium to address operational inefficiencies. This strategic partnership aims to resolve key enterprise challenges while enhancing the loan officer experience, improving adoption…
Aidium Presents May AI: A Month of Building and Launching New AI and Agentic Fea …
Boulder, CO - Aidium, the enterprise-grade mortgage CRM [https://thinkaidium.com/] known for moving fast on customer needs, today launches MAY AI, a 30-day sprint of building and launching AI and automations with agentic capabilities. When it comes to cutting-edge tech, Aidium doesn't wait-it ships. From May 1 through May 31, Aidium will share real-time updates as they build in public and launch new AI and agentic features. What's on the roadmap?…
Aidium Debuts Aidium Agents: Agentic Automations to Streamline Mortgage Workflow …
Boulder, CO - Last week, Aidium unveiled Aidium Agents, smart automations that offer timely recommendations for lender next steps and only execute actions based on user replies. Built directly into its CRM, Agents guide loan officers through everyday tasks, eliminate administrative roadblocks, and drive user adoption by making powerful Aidium CRM features accessible right from notifications. Agents combine real-time data analysis with one-click execution to transform routine steps, like follow-up…
