Press release
Rapid Mortgage Company Selects Aidium as Enterprise CRM Platform to Consolidate Technology Stack and Drive Revenue Growth
Boulder, CO - Aidium is thrilled to announce that Rapid Mortgage Company has selected Aidium as a partner to unify their marketing and customer relationship management operations [https://thinkaidium.com/] with a single, integrated solution.Rapid Mortgage Company, a referral-driven mortgage lender experiencing adoption challenges with its legacy systems, will implement Aidium to address operational inefficiencies. This strategic partnership aims to resolve key enterprise challenges while enhancing the loan officer experience, improving adoption rates, and strengthening referral partner relationships.
"We chose Aidium because it delivers on what matters most to our business-a system our loan officers will actually use that still gives our enterprise the visibility we need," said Cheri Booth, Director of Marketing at Rapid Mortgage Company. "The platform's ability to balance powerful enterprise capabilities with an intuitive user experience is what sets it apart from other options we considered."
The decision to partner with Aidium was driven by several key factors that directly align with Rapid Mortgage's organizational requirements:
*
Enterprise-wide oversight: Aidium fully controls company-wide messaging, compliance, and automation to support scalable, consistent communication across all channels.
*
Platform consolidation: The partnership enables Rapid Mortgage to streamline CRM and marketing tools into a single solution for operational efficiency.
*
Predictive modeling: Aidium delivers powerful data insights to help identify clients likely to re-enter the market, fueling timely outreach and repeat business opportunities.
*
Coaching alignment: The platform's robust reporting and accountability tools support Rapid Mortgage's internal coaching initiatives and promote adoption at the user level.
*
24/7 live support: Rapid Mortgage will benefit from around-the-clock access to knowledgeable support staff-a rare offering in the CRM space.
"This partnership represents a significant step forward," said Tony Farnsworth, VP of Sales at Aidium. "By consolidating multiple systems into one unified platform, Rapid Mortgage will not only save on technology costs but will gain unprecedented visibility into their business operations while empowering their loan officers with tools that enhance productivity rather than create additional work."
Aidium's unified platform approach will allow Rapid to strengthen referral partner relationships, gain comprehensive business intelligence, identify new revenue opportunities, and streamline workflows-all while significantly improving technology adoption across the organization.
About Aidium:
Aidium bridges the gap between loan officers' needs and the enterprise's, uniting teams on a single CRM. At its core, Aidium is an enterprise-grade CRM with team-level customization, advanced AI, marketing, reporting, and data capabilities that help mortgage businesses eliminate data silos, increase adoption rates, and deliver measurable ROI.
Media Contact
Company Name: Aidium
Contact Person: Greg Kassardjian
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=rapid-mortgage-company-selects-aidium-as-enterprise-crm-platform-to-consolidate-technology-stack-and-drive-revenue-growth]
Country: United States
Website: https://thinkaidium.com/
Legal Disclaimer: Information contained on this page is provided by an independent third-party content provider. ABNewswire makes no warranties or responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you are affiliated with this article or have any complaints or copyright issues related to this article and would like it to be removed, please contact retract@swscontact.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Rapid Mortgage Company Selects Aidium as Enterprise CRM Platform to Consolidate Technology Stack and Drive Revenue Growth here
News-ID: 4036655 • Views: …
More Releases from ABNewswire
FMCSA Regulations and 18-Wheeler Truck Accidents in Texas: How Federal Violation …
TYLER, TX - McKay Law PLLC, East Texas's leading authority on Federal Motor Carrier Safety Administration (FMCSA) regulations in truck accident litigation, is educating families and injury victims about how federal trucking violations directly impact negligence claims and significantly increase case values in wrongful death and catastrophic injury lawsuits.
With specialized expertise in FMCSA compliance failures, McKay Law PLLC has established itself as the go-to law firm for complex 18-wheeler accident…
Freezemachine Unleashes a Powerful New Song "New Life"
Long Beach, CA - Freezemachine are redefining what modern alternative rock can sound like. With their explosive new single "New Life," the band delivers a fearless blend of Nu Metal, Post-Punk, and Shoegaze, channeling raw emotion into a sonic force that's both crushing and cathartic.
Fronted by Jordan Schmidt, Freezemachine have built a reputation for turning pain into power. "New Life" captures that mission perfectly - an anthem about starting over…
New Direct-to-Consumer Coffee Company Emphasizes Freshness and Convenience for H …
Wally's Coffee and Tea has launched a direct-to-consumer platform targeting coffee and tea drinkers seeking fresh-roasted products delivered to their homes. The startup company offers complimentary shipping on orders, positioning itself within the growing specialty coffee market where consumers increasingly prioritize quality and convenience over traditional retail purchasing.
The specialty coffee market has welcomed a new entrant focused on solving a problem familiar to home brewing enthusiasts: accessing fresh-roasted beans without…
Subscription E-commerce Market to Reach USD 356.11 Billion by 2030 with Rapid Gr …
Mordor Intelligence has published a new report on the Subscription E-commerce Market, offering a comprehensive analysis of trends, growth drivers, and future projections.
Overview of the Subscription E-commerce Market
According to Mordor Intelligence, the subscription e-commerce market size [https://www.mordorintelligence.com/industry-reports/subscription-e-commerce-market?utm_source=abnewswire] reached USD 180.48 billion in 2025 and is on track to hit USD 356.11 billion by 2030, posting a 14.56% CAGR. The subscription e-commerce market size reflects the growing preference among consumers for…
More Releases for Aidium
Aidium Unveils AI Personas, Bringing Advanced AI Marketing Segmentation to Its M …
Boulder, Colo. - Aidium, the mortgage industry's intelligent CRM platform, announced today the release of AI Personas [https://thinkaidium.com/ai/personas]-the latest addition to its Aidium Intelligence suite. AI Personas are created using advanced AI modeling that analyzes over 5,000 real-world consumer data signals and early financial indicators per CRM contact to automatically segment one's contact database into meaningful, behavior-based persona types. This enables mortgage marketing leaders to run more tailored, high-impact campaigns…
Nation One Mortgage Selects Aidium to Power Ambitious Growth Strategy and Techno …
Boulder, CO - Aidium is pleased to announce that they have partnered with Nation One Mortgage as their enterprise Mortgage CRM solution [https://thinkaidium.com/]. Together, they will consolidate Nation One's technology stack and establish a scalable foundation for their ambitious expansion plans.
Nation One Mortgage, a fast-growing lender known for its strong builder partnerships with industry leaders like Horton and Ryan Homes, has chosen Aidium to replace its existing CRM and dashboard…
First Option Mortgage Selects Aidium as Enterprise CRM Platform to Centralize Op …
Boulder, CO - Aidium is pleased to announce that First Option Mortgage has selected Aidium's comprehensive Mortgage CRM Platform [https://thinkaidium.com/] to replace their existing system and create a unified technology ecosystem for their team of loan officers.
First Option Mortgage, an Atlanta-based lender known for its innovative approach to mortgage technology, cited Aidium's platform flexibility and innovative architecture as key factors in its decision. The partnership aligns with First Option's strategic…
Aidium Presents May AI: A Month of Building and Launching New AI and Agentic Fea …
Boulder, CO - Aidium, the enterprise-grade mortgage CRM [https://thinkaidium.com/] known for moving fast on customer needs, today launches MAY AI, a 30-day sprint of building and launching AI and automations with agentic capabilities. When it comes to cutting-edge tech, Aidium doesn't wait-it ships. From May 1 through May 31, Aidium will share real-time updates as they build in public and launch new AI and agentic features. What's on the roadmap?…
Aidium Debuts Aidium Agents: Agentic Automations to Streamline Mortgage Workflow …
Boulder, CO - Last week, Aidium unveiled Aidium Agents, smart automations that offer timely recommendations for lender next steps and only execute actions based on user replies. Built directly into its CRM, Agents guide loan officers through everyday tasks, eliminate administrative roadblocks, and drive user adoption by making powerful Aidium CRM features accessible right from notifications. Agents combine real-time data analysis with one-click execution to transform routine steps, like follow-up…
