Drinkable Peanut Powder Market Expected to Emerge as a Niche Protein Source by 2033 - Persistence Market Research

The global drinkable peanut powder market is steadily carving out a niche in the health-conscious consumer segment, driven by the increasing preference for plant-based protein beverages. This market revolves around a product derived from roasted peanuts, where the oil is extracted, and the residual solids are ground into a fine powder. This powder not only offers a delicious nutty flavor but also contains 85% less fat and 50% fewer calories than traditional peanut butter, making it a favored ingredient for functional, high-protein beverages like shakes and smoothies.

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The global market for drinkable peanut powder is witnessing remarkable growth, attributed largely to rising health consciousness and increased demand for convenient, low-fat, plant-based nutrition. North America dominates this market, holding a significant 37.8% market share in 2016, thanks to growing awareness of the product's advantages over conventional peanut products. Meanwhile, Asia Pacific excluding Japan (APEJ) is projected to register the fastest CAGR of 7.2%, fueled by increasing consumption of premium and natural protein-rich beverages, particularly in China and India.

Key Highlights from the Report:

➤ North America accounted for 37.8% of the global drinkable peanut powder market in 2016.
➤ The Asia Pacific excluding Japan (APEJ) market is forecasted to grow at a CAGR of 7.2%.
➤ Drinkable peanut powder has 85% less fat and 50% fewer calories than peanut butter.
➤ Shakes and smoothies remain the most popular applications for drinkable peanut powder.
➤ Online retail and supermarket channels dominate the distribution network.
➤ Increasing preference for non-GMO and natural protein sources is boosting demand globally.

Market Segmentation

The drinkable peanut powder market is segmented based on product type, application, and distribution channel. In terms of product type, the market is divided into soluble (powder) and insoluble (particle) formats. Soluble powder dominates due to its ease of mixing and better suitability for beverage applications.

On the basis of application, shakes, smoothies, and flavored beverages represent the primary areas of usage. Among these, shakes and smoothies account for the largest share, as consumers increasingly integrate peanut powder into their daily fitness or dietary routines.

From a distribution perspective, the market is segmented into supermarkets & hypermarkets, departmental stores, and online retailing. Supermarkets and hypermarkets are currently the most dominant channel, especially in developed regions, due to wide product availability and brand visibility. However, online retailing is growing rapidly as consumers embrace the convenience of digital shopping.

Regional Insights

North America continues to lead the global drinkable peanut powder market due to its mature health and wellness industry. With increasing awareness around the nutritional benefits of plant-based diets, U.S. consumers are rapidly adopting drinkable peanut powder over traditional peanut products. Supermarkets in the region are expanding shelf space for functional beverages, driving sales of premium-grade peanut powder.

In contrast, Asia Pacific excluding Japan (APEJ) is emerging as a key growth frontier, projected to expand at a CAGR of 7.2% over the forecast period. Countries like China and India are experiencing increased consumer spending on natural, high-protein beverages. The region's large population and rising urbanization contribute to this spike in demand. Additionally, increasing production of peanuts and a strong cultural inclination toward nut-based beverages create fertile ground for market expansion.

Europe is also witnessing steady growth due to rising vegan and lactose-intolerant populations seeking dairy alternatives. In particular, Western Europe is leaning toward sustainable, organic, and clean-label products, further boosting demand for drinkable peanut powder.

Market Drivers

One of the most prominent drivers of the drinkable peanut powder market is the rising consumer inclination toward nutritious and functional foods. With plant-based proteins gaining immense popularity, peanut powder is increasingly perceived as a clean, sustainable, and efficient protein source. The low-fat and low-calorie profile of drinkable peanut powder positions it as a preferred alternative to peanut butter, especially among fitness-conscious individuals and those managing calorie intake.

Additionally, increased awareness of protein-rich diets, growing incidences of lactose intolerance, and the expanding market for vegan products are all positively impacting the market. The widespread availability of peanuts and innovations in processing technology have also made it easier for manufacturers to offer diverse and improved formulations of peanut powder drinks.

Moreover, governments around the world are supporting the growth of organic, natural, and non-GMO products through subsidies and certifications, fostering the overall health foods ecosystem.

Market Restraints

Despite its nutritional benefits, the drinkable peanut powder market faces certain restraints. The most notable among these is the risk of peanut allergies, which poses a serious challenge to widespread consumer acceptance. Many individuals avoid peanut-based products entirely due to the potential for allergic reactions, particularly in Western countries.

In addition, price volatility of raw peanuts, supply chain disruptions, and quality inconsistencies between regions may hinder the steady growth of the market. Small-scale manufacturers, in particular, face challenges related to sourcing non-GMO or organic peanuts at scale.

Another limitation is consumer unfamiliarity in some developing regions where peanut powder is not yet mainstream, necessitating educational and marketing efforts to boost product adoption.

Market Opportunities

The drinkable peanut powder market is poised to benefit from several promising opportunities. First and foremost, the expanding vegan and plant-based movement opens up substantial avenues for drinkable peanut powder as a dairy alternative. The product's use in protein shakes, sports drinks, and recovery beverages aligns well with fitness and nutrition trends globally.

Another opportunity lies in product innovation, such as the introduction of flavored peanut powders, mixes combined with superfoods like chia or cacao, and ready-to-drink formulations. These innovations can cater to different palates and widen the consumer base.

The growth of e-commerce and digital retail platforms offers a channel for brands to directly engage health-conscious consumers, especially Millennials and Gen Z, who prefer convenience and personalization.

Additionally, collaborations with cafes, fitness centers, and sports brands can increase visibility and drive brand recognition, particularly in urban and health-oriented consumer segments.

Frequently Asked Questions (FAQs)

◆ How big is the drinkable peanut powder market currently?
◆ What is the projected growth rate of the global drinkable peanut powder market?
◆ Who are the key players in the global market for drinkable peanut powder?
◆ What is the market forecast for drinkable peanut powder through 2032?
◆ Which region is estimated to dominate the industry through the forecast period?

Company Insights

The competitive landscape of the drinkable peanut powder market is moderately fragmented, with established players dominating developed regions and several emerging brands entering high-growth economies.

• The J.M. Smucker Company
• Golden Peanut and Tree Nuts
• Santa Cruz
• Bell Research Companies
• Peanut Butter & Co.
• The Tru-Nut Company
• Sukrin Ltd.
• Protein Plus, LLC
• BetterBody Foods
• Nutrinity

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