Drinkable Peanut Powder Market | Top Key Players are Golden Peanut and Tree Nuts, Santa Cruz Organic, Bell, Peanut Butter & Co.
Rising demand for the healthy beverages such as drinkable peanut powder products driving the market. In addition, food manufacturers are developing peanut powder which is based beverages that are rich in protein and low in fat content with fewer calories which are healthy for consumers.
Soluble peanut powder was dominant in the drinkable peanut powder market in 2017 and is expected to exhibit similar trend over the forecast period. This is owing to increasing consumption of soluble peanut in protein shakes due to its low-calorie content and high nutritional value. This is expected to aid in growth of the segment over the forecast period. North America is one of the leading regions in peanut powder consumption due to highest demand for protein shakes and smoothies.
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Key Players :
Some of the major companies operating in the global drinkable peanut powder market are Golden Peanut and Tree Nuts, J.M. Smucker Company, Santa Cruz Organic, Bell Research Companies, Inc., Peanut Butter & Co., Sukrin Ltd., Protein Plus, LLC, and Nutrinity Foundation.
Asia Pacific region is also expected to exhibit positive growth in the peanut powder market, due to rising demand for it in processed foods and changing consumer preference towards plant-based protein supplement are the factors driving the drinkable peanut powder market. Nutritional benefits of peanut powder such as protein, fiber, polyphenols, antioxidant, vitamin and minerals that can be used as functional ingredients into processed foods. For instance, according to India Brand Equity Foundation (IBEF), in India the food processing industry is one of the largest industry which rank of 5th in terms of consumption, production & exports. Food processing sector in India was valued at USD258 billion in 2015.
The global drinkable peanut powder market was valued at US$ 505.19 million in 2017 and is anticipated to register a CAGR of 4.91% in terms of revenue, over the forecast period to reach US$ 728.87 million by 2025.
The major growth driver for drinkable peanut powder market is demand for food processing across the globe owing to increasing drinkable peanut powder demand. For instance, according to the United States Department of Agriculture (USDA), food processing industry in Japan was valued at US$ 216.1 billion in 2016. As peanut powder contains functional compounds such as protein, fiber and antioxidant that are used as a functional ingredient in food processing industry.
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