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Social Computing Market Size, Share and Trend Analysis : Industry Forecast 2023-2032
Social computing refers to interface of systems that supports the representation, gathering, use, processing, and analyzing of data that is distributed across social collectivities such as communities, teams, markets, and organizations. Elements of social computing include wikis, blogs, instant messaging, twitter, open source development, multiplayer gaming, as well as social bookmarking sites & social networking. Social computing within an organization empowers and motivates employees to create advantage for the corporate. Businesses have used social computing solution to get closer to their clients and endorse their brands and professional. Social computing have enhance customer relationship management (CRM), as it allows a business to follow public opinion about its brand and respond quickly to customer issues through continuous feedback analyzing.
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Top impacting factors: market scenario analysis, trends, drivers, and impact analysis
A key factor driving the acceptance of the social computing market is the growing use of smartphones by individuals using social media. With the rise of digital technology, people are using social media for online shopping, communication and social connectivity activities which propel growth of market. In addition, driving factors for social computing market are high growth of social media measurement to enhance customer experience tools and increasing demand from small and medium enterprises to offer competitive intelligence. However, complexities involved in the analytical workflow is restraining the social computing market. Contrarily, increasing cloud adoption trends and voluminous data generation through social media platforms is an opportunistic factor to encourage the growth of social computing market in forecasted years.
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Complexities involved in with analytical workflow
Social computing analytics companies face discrepancies in analytical workflow owing to high implementation efforts and requirement of significant technical expertise. Furthermore, data analysis and customization is highly complex and time-consuming. This is a major hindrance that restrains the growth of social computing market.
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Increase in cloud adoption
A large number of administrations are using cloud or planning applications which will result in potential growth of the market. It has been observed that while small or startups companies quickly adopt cloud, large enterprises are more alert to transfer to cloud. One of the main concerns that hinders cloud adoption for a search is data security. Despite such concerns, the acceptance of cloud is growing at a fast pace due to the clear profits of springiness and price that it offers through the legacy systems. Increase in acceptance of cloud is an opportunity for growth of the global social computing market as it allows organizations to achieve real time data analysis on unused data for better consumer insights.
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Impact of COVID-19 on Social Computing Market:
● Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost all countries around the globe, with the WHO declaring it a public health emergency. The global impacts of the disease are already starting to be felt, and expected to significantly affect the global social computing market in 2020.
● To stop spread of corona virus, businesses have shifted to online mode to run their operations, which makes more employees are leaning online.
● Overall, the corona virus pandemic is expected to have a positive impact on the global social computing market.
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