Press release
FIRSTLINE BY LENSRXLAB LAUNCHES EMPOWERMENT COLLECTION AND AMBASSADOR CAMPAIGN FOR HEALTHY VISION MONTH
The company is making a bold commitment to protect over 150,000 women working in high-risk, high-skill sectors by 2027.
This mission centers on the essential women leading America's progress in fields often lacking tailored PPE. Consider the 2023-2024 U.S. workforce snapshot:
• Healthcare: 17.6 million women employed (70% of workforce)
• STEM: 10.3 million women (28%)
• Construction: 1.34 million women (11.2%)
• Manufacturing: 3.77 million women (29%)
• Skilled Trades: 354,000 women (4.2%)
(Sources: Bureau of Labor Statistics, National Association of Manufacturers,
Institute for Women's Policy Research, Mile High CRE):
Firstline by LENSRXLAB is an approved supplier to the Army & Air Force Exchange
Service (AAFES) and Newport News Shipbuilding (NNS), a subsidiary of Huntington Ingalls Industries - the nation's largest military shipbuilder. These strategic wins affirm Firstline's proven ability to deliver prescription-friendly, ANSI Z87.1-certified safety eyewear to the most demanding mission-critical environments-from military installations to industrial shipyards-where protection, performance, and precision are non-negotiable.
Now, that same trusted standard of protection is being extended to the civilian
workforce. The Empowerment Collection features frames with bold colorways and antifog, UV/IR-protected, and blue-light blocking lenses, specifically engineered for women in the nation's most hazardous industries.
The accompanying National Ambassador Campaign will spotlight real women on the front lines-elevating visibility, pride, and equity across their professions.
"As a US Navy Trident Nuclear Submarine Force Veteran, I know how critical proper protective eyewear is to mission success and personal safety," said Anthony B. Miles, CEO and Founder. "We're proud to equip and uplift the women who keep our nation running."
Jennifer K. Marin, Co-Founder and Chief Creative Officer, added, "This is about creating quality safety eyewear that fits, performs, and respects women's roles. We're making gear that honors both the work and the worker."
To nominate a frontline woman, apply to be an ambassador, or explore partnership opportunities with Firstline by LENSRXLAB, please visit: https://firstline-safety.store/
Media Contacts:
Matt Galnor, matt@bachmangalnor.com, 904-472-4196
John Bachman, john@bachmangalnor.com, 904-563-7201
BACHMAN/GALNOR COMMUNICATIONS
PO BOX 2057
Jacksonville, FL 32203
Matt Galnor, matt@bachmangalnor.com, 904-472-4196
John Bachman, john@bachmangalnor.com, 904-563-7201
Firstline by LENSRXLAB, a Black-Owned, Certified Service-Disabled Veteran-Owned Small Business (SDVOSB) and ophthalmic goods manufacturer, is an approved supplier to AAFES and Newport News Shipbuilding-demonstrating our ability to deliver Rx-friendly, ANSI Z87.1-certified eyewear with blue-light blocking, anti-fog, IR, and UV protection to mission-critical environments. Through our new Empowerment Collection and National Ambassador Campaign, we're extending that same trusted protection to over 150,000 women across healthcare, STEM, construction, manufacturing, skilled trades, and the submarine industrial base-from the U.S. and Canada to the U.K., Germany, Japan, and Australia-advancing workplace equity, safety, and retention across local, state, federal, and allied workforce systems.
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