Global Lagers Market Analysis 2025-2030: Growth Drivers, Challenges, And Opportunities

The Lagers Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Projected Growth of the Lagers Market?
In the past few years, there has been a consistent expansion in the size of the lagers market. It is projected to escalate from $179.66 billion in 2024 to $188.32 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 4.8%. Factors such as changes in consumer tastes, market rivalry, regulatory conditions, cultural impact and shifts in supply chain have been instrumental in driving growth during the historical period.

In the forthcoming years, the lagers market is poised for continual expansion. With a compound annual growth rate of 4.9%, it is predicted to hit $227.79 billion by 2029. Factors contributing to this progressing trend include emerging markets, product innovation and development, global economical landscape, modifications in demography, and sustainability efforts. During this forecast period, the ascent of craft and specialty lagers, increasing demand for low-alcohol and non-alcoholic lagers, advancement in flavor infusions, direct-to-consumer models and online sales, plus collaborations with limited edition releases are some major tendencies to be observed.

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What Are the Emerging Segments Within the Lagers Market?
The lagers market covered in this report is segmented -

1) By Product Type: Standard Lager, Premium Lager, Luxury Lager
2) By Variety: Pale Lager, Vienna Lager, Dark Lager
3) By Packaging Type: Glass, Metal Can, Other Packaging Types
4) By Distribution Channel: On-Trade, Off-Trade
5) By End-User: HoReCa, Household Retail, Other End Users

Subsegments:
1) By Standard Lager, Light Lager, Regular Lager
2) By Premium Lager, Craft Premium Lager, Imported Premium Lager
3) By Luxury Lager, High-End Craft Lager, Specialty Luxury Lager

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What Long-Term Drivers Are Shaping Lagers Market Trends?
The lager market is anticipated to expand owing to the escalating alcohol consumption. Drinking beverages that incorporate ethanol is what constitutes alcohol consumption. The widespread use of Lager, a well-received form of beer, has been observed in recent years. This popularity can be credited to the fact that lager beer, as opposed to other alcoholic drinks, is richer in nutritional value and comes with several benefits like the reduction of bad cholesterol, stress alleviation and memory improvement, thereby making it a healthier alcoholic option. A report from the Distilled Spirits Council of the United States, a trade organization in the US that represents distilleries and their marketing, disclosed that the spirits industry saw $35.8 billion in earnings in 2021, indicating a growth rate of 12.0% from the previous year. Consequently, it can be asserted that the boosting consumption of alcohol is fueling the advancement of the lager market.

Who Are the Top Competitors in Key Lagers Market Segments?
Major companies operating in the lagers market include Asahi Breweries Ltd., Carlsberg Breweries A/S, Diageo Plc, Heineken N V, Kirin Brewery Company Limited, Molson Coors Beverage Company, Tsingtao Brewery Company Limited, The Boston Beer Company, United Breweries Holdings Limited, Founders Hill Brewing Co. LLC, Lakefront Brewery Inc., Anchor Brewing Co. LLC, Birra Menabrea S.p.A., Bitburger Braugruppe GmbH, Budweiser Budvar Brewery, Anheuser-Busch InBev SA/NV, Squatters Pubs and Craft Beers, Sapporo Holdings Limited, Yanjing Beer Group Corporation Limited, San Miguel Corporation, Beijing Yanjing Brewery Co.Ltd., China Resources Beer (Holdings) Company Limited, Anadolu Efes Biracilik ve Malt Sanayii A.S., Cervecería Hondureña S.A. de C.V., Grupo Modelo S.A. de C.V., Cervecería Cuauhtémoc Moctezuma, Cervecería Nacional Dominicana, Boon Rawd Brewery

What Lagers Market Trends Are Gaining Traction Across Different Segments?
Key companies in the lagers market are pivoting their focus towards product innovation, such as LalBrew NovaLager, aiming to offer trustworthy solutions to their clientele. The LalBrew NovaLager, which exhibits optimal properties for lager beer production like speedy fermentations and heightened attenuation, is a signature lager yeast strain. Lallemand Inc., a leading firm based out of Canada that specializes in the development of yeasts products, introduced LalBrew NovaLager to the market in September 2022. LalBrew NovaLager, a genuine bottom-fermenting Saccharomyces pastorianus hybrid derived from the unique Group III lineage of lager yeasts, boasts a vigorous fermentation process that is capable of completion within a 6-day timeframe. This product is distinguished by a unique taste profile that is exceptionally clean, producing mild esters over a broad temperature spectrum.

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Which Regions Are Becoming Hubs for Lagers Market Innovation?
Western Europe was the largest region in the lagers market in 2024. The regions covered in the lagers market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Lagers Market?
2. What is the CAGR expected in the Lagers Market?
3. What Are the Key Innovations Transforming the Lagers Industry?
4. Which Region Is Leading the Lagers Market?

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