Press release
At Large PR Wins Top Honors at 2025 Hermes Creative Awards for Sorghum United Foundation Campaign
The Hermes Creative Awards is an internationally respected competition, administered by the Association of Marketing and Communication Professionals (AMCP). It celebrates excellence in traditional and emerging media across a diverse global stage. This year's entries came from across the United States, Canada, and dozens of other countries, making At Large PR's win a notable achievement among a highly competitive field.
Sorghum United Foundation, under the leadership of Nate Blum, is a global collective advocating for the increased recognition and utilization of sorghum, also known as sorgho, sorgo, jowar, milo, and mashilla in different regions. With goals rooted in sustainability, food security, and education, the organization launched a comprehensive campaign to reshape public perception of this underappreciated grain and amplify the release of "The Sorgho Squad," a children's book series that introduces young readers to the cultural and environmental significance of ancient grains through engaging storytelling.
At Large PR was instrumental in crafting a multi-pronged outreach strategy that bridged agricultural education, sustainability messaging, and children's literature. The campaign included a blend of media placements across major news platforms, agriculture-specific publications, podcasts, radio features, and authored opinion pieces. The result was an impressive 52 pieces of media coverage on outlets including Oklahoma Farm Report, BBC, and Farm Progress, reaching an estimated audience of 42.9 million people worldwide.
"This campaign was about much more than just media coverage," said Jeff Bearden, co-founder of At Large PR. "It was about bringing attention to a climate-resilient crop that has the potential to transform agriculture, improve nutrition, and support farmers globally, while also sparking curiosity and learning among children through storytelling. I'm honored to be part of a mission that combines education, sustainability, and cultural connection."
The award also serves as a celebration of the meaningful work being done by Sorghum United Foundation, whose educational initiatives and advocacy efforts have helped introduce sorghum to new markets, support local farming communities, and drive conversations about sustainable agriculture. The positive reception of "The Sorgho Squad" book series has further cemented the campaign's success, drawing attention from parents, educators, and agricultural advocates alike.
"This recognition from the Hermes Creative Awards is not only a testament to the power of strategic communication but also a validation of the important mission Sorghum United Foundation is pursuing," said Nate Blum. "At Large PR brought our story to life in ways we couldn't have imagined. We're thrilled to see our work acknowledged on such a prominent stage."
The Hermes Creative Awards are among the most respected competitions for creative professionals in marketing, PR, media, and communications. With only 14% of entries receiving Platinum Awards and 16% achieving Gold status, At Large PR's win highlights the campaign's exceptional creativity, effectiveness, and influence.
About At Large PR
At Large PR specializes in strategic communications and media relations that elevate mission-driven brands, projects, and individuals. Known for its tailored approach and impactful storytelling, At Large PR connects clients with the audiences that matter most across media, industry, and community platforms.
About Sorghum United Foundation
Sorghum United Foundation is a global nonprofit committed to promoting the use of sorghum for sustainable food systems, improved nutrition, and resilient agriculture. Through outreach, education, and advocacy, Sorghum United Foundation works to bring greater recognition to this ancient grain's modern-day potential.
Contact: At Large PR Email: info@atlargepr.com
Media Contact
Company Name: At Large PR
Contact Person: Jeff Bearden
Email:Send Email [https://www.abnewswire.com/email_contact_us.php?pr=at-large-pr-wins-top-honors-at-2025-hermes-creative-awards-for-sorghum-united-foundation-campaign]
Country: United States
Website: http://www.atlargepr.com
Legal Disclaimer: Information contained on this page is provided by an independent third-party content provider. ABNewswire makes no warranties or responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you are affiliated with this article or have any complaints or copyright issues related to this article and would like it to be removed, please contact retract@swscontact.com
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release At Large PR Wins Top Honors at 2025 Hermes Creative Awards for Sorghum United Foundation Campaign here
News-ID: 3976820 • Views: …
More Releases from ABNewswire
Medicus Pharma (Nasdaq: MDCX) Bringing Scar-Free, Outpatient Treatment to an $8 …
Every year, millions of patients face cancer treatments that leave more scars than solutions. Basal cell carcinoma, prostate cancer, and acute urinary retention each carry not only physical burdens but staggering financial and emotional costs. Hospitals are overextended. Insurers are under pressure. Patients endure painful procedures, slow recoveries, and therapies that often fail to improve outcomes. The problem is not a lack of ambition in oncology. The problem is proof.
Medicus…
Worldle Goes Gaeilge: Global Hit Game Adds Irish Language, Announced at NEXUS Ir …
DUBLIN, Ireland - Oct 2, 2025 - Today at the NEXUS Irish Games Industry Conference, Games publisher Teuteuf Games announced a significant update for its viral geography game, Worldle: the addition of the Irish language (Gaeilge). The update, which goes live today, makes Irish the 12th language supported in the daily puzzle game that has captivated millions across the globe.
Launched three years ago, Worldle has become a global phenomenon. The…
Avanti Rides Debuts in Southern Florida, Transforming How Drivers and Passengers …
Miami, FL - Avanti Rides introduces a new chapter in ride-hailing by combining passenger safety, driver empowerment, and seamless technology into a single app. Designed for the evolving needs of both drivers and riders, Avanti is delivering smarter bookings, stronger protection, and unmatched flexibility.
Built for Drivers Who Want More Than Just Rides
Avanti Rides recognizes that drivers are the foundation of the platform and offers a range of benefits focused on…
UVS-IT Unveils Guide to Choosing the Best Managed IT Services in Atlanta
Hey there, Atlanta business warriors! Have you ever felt that picking the perfect Managed IT Service is a bit like choosing the ultimate wingman for your company's tech needs? Trust me, it's not just a matter of finding someone who looks good on paper. With technology increasingly steering the ship of our businesses, selecting a reliable Managed IT Service is becoming as crucial as that morning cup of coffee we…
More Releases for Large
Large Glass Packaging Substrate Market
Large Glass Packaging Substrate Market Overview
Glass, as a material, is widely studied and integrated in several semiconductor industries. It represents a significant evolution in the choice of advanced packaging materials, presenting several advantages over their organic and ceramic counterparts. Unlike organic substrates, which have been the mainstream technology for years, glass offers superior dimensional stability, thermal conductivity, and electrical properties.
This report provides a deep insight into the global Large Glass…
Impressive shading solution for large patios
Awnings employing guide track systems score highly by virtue of their large dimensions and wind stability
These days modern houses often have wide windows facing the garden with spacious patios running up to them. They offer the opportunity to create an al fresco living area in the garden. These large solar protection requirements are best served by awnings in which the cover runs in and out along lateral guide tracks. They…
Global Large Turbocharger Market Research
Global Large Turbocharger Market Research Turbochargers quickly picked up notoriety as they find wide applications in light business vehicles, substantial business vehicles, ships and flying machine, hard core vehicles, and trains attributable to a few advantages, for example, upgraded eco-friendliness, enhanced motor execution regarding force and yield among others. Likewise, they additionally assist automakers with meeting administrative principles in regards to carbon emanation. For example, European government forced emanation focuses…
Global Very Large Generator Market
Global Very Large Generator Market: Overview
Generators are devices, which converts the energy from external source to electricity, generators available in different sizes and ratings ranging from portable to very large generators. Very large generators are mainly used in commercial buildings, large-scale industries where the need of electricity is continuous to maintain the continuous operations without any interruption in case of failure. Very large generators rating ranges from 100 kVA to…
Large Format Printers Market 2017
Market Research analysts forecast the global large format printers market to grow at a CAGR of 1.62% during the period 2017-2021.
The following companies as the key players in the global large format printers market: Canon, EPSON, HP, Mimaki, and Roland.
Other Prominent Vendors in the market are: Agfa Graphics, Konica Minolta, Kyocera, Lexmark, Mutoh, Ricoh, and Xerox.
Download Sample Report @ https://marketreportscenter.com/request-sample/507603
Commenting on the report, an analyst team said: The latest trend…
India Withdraws Large Denomination Banknotes
In November 2016, the Indian Government withdrew the current stock of Rs500 and Rs1000 banknotes from circulation. The change was designed to curb the parallel economy, eliminate counterfeit cash and bring unused cash back into the economy. In the short-term however, the move has had unsettling consequences for business owners and individual workers.
Mixed Reactions
Abolishing the existing 500 and 1,000 rupee notes and replacing them with new versions was one of…
