India Male Grooming Products Market 2025 Edition: Size, Share, Industry Trends, Growth, and Report 2033

India Male Grooming Products Market Outlook

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 2.3 Billion

Market Forecast in 2033: USD 4.3 Billion

Market Growth Rate: 6.8% (2025-2033)

The India male grooming products market size reached USD 2.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.3 Billion by 2033, exhibiting a growth rate (CAGR) of 6.8% during 2025-2033.

India Male Grooming Products Market Trends:

The market for male grooming products in India is going through an evolutionary phase. Rising disposable incomes, urbanization, and greater awareness of hygiene and grooming by men are the key drivers. A paradigm shift in mindsets of Indian men towards grooming and self-care is motivating them to try a range of more products than just shaving. Social media, celebrity endorsements and global trends have changed the mindsets of the millennial and gen z demographics and that is having major impact on grooming habits. The growth of e-commerce also changed the phase of grooming consumption and the convenience of shopping from home has changed the accessibility to a wide range of grooming products, specifically tailored to their needs.

The shift particularly towards organic and natural ingredients also reflect a change in the mindset towards health and sustainability. In addition, brands have introduced new product categories e.g. hair styling gel, fragrances, beard oils, skincare formulations amongst others that cater now to significantly wider grooming routines. Additionally, tier II and tier III cities are also emerging as future high-growth areas as grooming aspirations rise beyond the metropolis. In summary, the market is dynamic, quickly evolving and personalization offers one of the most significant opportunities for brands luxury or mass.

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India Male Grooming Products Market Scope and Growth Analysis:

Significant investment in innovative products and promotional strategies. The recent expansion of Indian-based grooming brands has garnered attention among the upper and upper-middle-class male population, while the compounded annual growth rate for men's grooming products and services is projected to reach 30%, demonstrating the increasing influence of grooming products on overall lifestyles in India, which closely resembles western lifestyles. Many retailers interview, the overwhelming consensus was a growth in demand from male consumers of grooming products, especially as per capita income has grown. Most retailers were surprised by the growth, but all recognized today's young adult males care about the habits and behaviors of groomed males on Instagram and appear to want to emulate that. Part of the growth is attributed to the rise of beauty influencers and makeup artists behind renowned beauty brands.

As grooming has transitioned from a need or obligation to a lifestyle choice, the attitudes, habits, and deliberative behaviors of many young adult males distinguish them from previous generations. While it is always expected the male grooming products market can take the shape of many product types and values. Overall, the male grooming products market is well space for growth, embracing the fact that men enjoy and want to nurture the ability to care for being well-groomed whether it be with their hair, skin or body. The idea of caring for your personal grooming regime is once again not unlike that of women, and it is certainly being embraced by many in the growing Indian middle and upper-middle-class culture. The availability of men's grooming products is now commonplace, with men enjoying some the largest innovations we have witnessed in the electrical beauty and grooming appliances, hair, body and scents marketed to men.discover more with the right content that appeals to their desire to care for, embrace and exhibit their grooming habits and nuances.
India Male Grooming Products Market Report Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest India Male Grooming Products Market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Breakup by Product:

• Male Toiletries
• Electric Products
• After Shave Lotions
• Others

Breakup by Price Range:

• Mass Products
• Premium Products

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others

Breakup by Region:

• North India
• West and Central India
• South India
• East India

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Key highlights of the Report:

• Recent Industry News
• Key Technological Trends & Development
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Market Dynamics
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape
• Top Winning Strategies

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About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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