India Athleisure Market is Booming and Predicted to Hit USD 21,250.2 Million by 2033

India Athleisure Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 13,156.1 Million

Market Forecast in 2033: USD 21,250.2 Million

Market Growth Rate (2025-2033): 5.5%

India athleisure market size reached USD 13,156.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 21,250.2 Million by 2033, exhibiting a growth rate (CAGR) of 5.5% during 2025-2033. The increasing advances in fabric technology, which have resulted in the creation of performance fabrics that are moisture-wicking, breathable, and offer enhanced flexibility, are driving the market.

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India Athleisure Market Trends and Drivers:

The India athleisure market is rapidly growing, in part due to changing consumer beliefs that favor multi-functional comfort-wear. Urbanization and increase in disposable income provide key support, with consumers looking for clothing that can transition easily from the gym to casual outings. Further, the demand increase finds traction in an increasing health-and-wellness movement, with active consumers looking for breathable, stylish activewear. Brands are catching on, introducing new fabrics and designs that give equal focus to functionality and fashion, targeting millennials and Gen-Z. Furthermore, the proliferation of e-commerce channels is enhancing athleisure reach, giving consumers from Tier 2 and Tier 3 cities an opportunity to explore the range.

Global fashion trends are yet another significant driver, with international brands marking entrance to the Indian market, while local players are amassing their athleisure collections. Social media and celebrity endorsements have indeed created a stronger platform for visibility, underlining the aspirational proposition around sporty chic. Remote and hybrid working cultures have added to the mix, with professionals now increasingly favoring workwear that marries comfort with presentation via their Zoom avatars. Sustainability is yet another emerging differentiator, with conscientious eco-friendly shoppers gravitating toward brands that utilize recycled materials and uphold ethical production practices. This has further catalyzed the interest of eco-responsibility in their product development strategies.

The outlook for the athleisure segment in India, thus, remains positive during the sustained growth phase, supported by possibilities in fabric technology as well as investments into fitness infrastructure. More than ever, brands are utilizing data analytics to further understand regional preferences and ensure localized offerings for appropriately targeted demographics. The collaboration of sportswear megabrands with Indian designers further works to upend the market by uniting cultural aesthetics with functional modernity. The advancement of active lifestyle consumer awareness is transforming athleisure from an interesting niche category to a mainstream wardrobe requirement. The very possibilities lie in untapped small cities and a rising emphasis on premiumization, which should rake in lucrative opportunities for both established players as well as new upcoming players.

India Athleisure Market Industry Segmentation:

Type Insights:

Mass Athleisure
Premium Athleisure

Product Insights:

Yoga Apparels (Tops, Pants, Unitards, Capris, Others)
Shirts
Leggings
Shorts
Others

Distribution Channel Insights:

Online
Offline

End User Insights:

Men
Women
Children

Regional Insights:

North India
South India
East India
West India

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

Market Performance (2019-2024)
Market Outlook (2025-2033)
COVID-19 Impact on the Market
Porter's Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group

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About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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