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Autonomous Vehicles Driving Growth In Positioning Systems Market: A Key Factor Shaping the Future of the Positioning Services Market in 2025
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The growing number of autonomous vehicles is expected to fuel the growth of the positioning services market. Autonomous vehicles, which rely on advanced sensors, AI, and computing systems to drive without human intervention, require precise positioning services for safe and efficient operation. As the number of autonomous vehicles increases due to technological advancements and investment, the need for accurate positioning services grows. According to the National Association of Insurance Commissioners, 3.5 million autonomous vehicles are expected on U.S. roads by 2025, with 4.5 million by 2030. This surge in autonomous vehicles is driving the demand for positioning services.
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What is the projected compound annual growth rate (CAGR) of the positioning services market from 2025 to 2034, and what factors influence it?
The positioning services market has expanded rapidly in recent years. It will rise from $30.83 billion in 2024 to $35.05 billion in 2025, at a CAGR of 13.7%. Growth is attributed to rapid urbanization, a strong automotive industry, the increased use of digital marketing and online channels, a growing reliance on location-based data, and a shift toward customer-centric product positioning.
The positioning services market is forecasted to reach $57.76 billion by 2029, with a CAGR of 13.3%. The growth is attributed to the growing emphasis on smart and connected technologies, expanding precision agriculture applications, increasing demand for geospatial imagery analytics, integration of 5G networks, and the rise of e-commerce. Major trends include the adoption of GPS technology, advancements in automotive navigation, and satellite technology.
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How are the latest trends influencing the growth of the positioning services market?
Leading companies in the positioning services market are focusing on providing highly accurate, real-time data with innovations like RTK (Real-Time Kinematic) service, which corrects GPS signals to deliver centimeter-level accuracy for various industries. For example, Onocoy, a Switzerland-based company, introduced onocoy RTK in August 2024, a blockchain-powered positioning service with global coverage, designed for sectors like agriculture, construction, and robotics. The service is hardware-agnostic, decentralized, and offers cost-effective solutions.
What are the major segments of the positioning services market and their role in driving growth?
The positioning services market covered in this report is segmented -
1) By Type: Indoor Positioning, Outdoor Positioning
2) By Application: Navigation, Surveying And Mapping, Fleet Management, Geotagging, Other Applications
3) By End-User: Transportation And Logistics, Defense And Military, Healthcare, Aerospace, Agriculture, Consumer Electronics, Other End-Users
Subsegments:
1) By Indoor Positioning: Wi-Fi-Based Positioning, Bluetooth-Based Positioning, Ultra-Wideband (UWB) Positioning, RFID-Based Positioning, Magnetic-Based Positioning, Infrared (IR) Positioning, Ultrasound Positioning, Zigbee-Based Positioning
2) By Outdoor Positioning: GPS (Global Positioning System), GNSS (Global Navigation Satellite System), Wi-Fi-Based Positioning, Cellular-Based Positioning, Bluetooth Low Energy (BLE)-Based Positioning, Radio Frequency-Based Positioning, Geographic Information Systems (GIS)-Based Positioning, Satellite-Based Positioning Systems (SBPS)
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Which regions are key players in the growth of the positioning services market?
North America was the largest region in the positioning services market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the positioning services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the key firms paving the way for growth in the positioning services market?
Major companies operating in the positioning services market are Stonex Group Inc., Qualcomm Inc., Honeywell International Inc., Broadcom Inc., Texas Instruments Inc., STMicroelectronics NV, Hexagon AB, Garmin Ltd., Nikon Corporation, Rockwell Collins Inc., Trimble Inc., Topcon Corporation, Leica Geosystems AG, TomTom N.V, NovAtel Inc., CHC Navigation, Eos Positioning Systems, Avidyne Corporation, Hemisphere GNSS Inc., Javad GNSS Inc., Septentrio Inc., Spectra Geospatial, ComNav Technology Ltd., Geneq Inc., Pentax Corporation, Kolida Instrument Co. Ltd.
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What Is Covered In The Positioning Services Global Market Report?
•Market Size Forecast: Examine the positioning services market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the positioning services market for a structured understanding.
•Key Players Overview: Analyze major players in the positioning services market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the positioning services market.
•Segment Contributions: Evaluate how different segments drive overall growth in the positioning services market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the positioning services market.
•Industry Challenges: Identify potential risks and obstacles affecting the positioning services market.
•Competitive Landscape: Review strategic developments in the positioning services market, including expansions, agreements, and new product launches.
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