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Point of Purchase (POP) Displays Market Trending Towards US$ 18.69 Bn by 2031 - Persistence Market Research
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Market Statistics and Key Growth Drivers
The market has grown at a historical CAGR of 3.1% from 2018 to 2024. Key drivers behind this expansion include rising demand for effective brand promotion, technological advancements in retail displays, and increased consumer preference for engaging shopping experiences. Additionally, the increasing presence of e-commerce and omnichannel retailing is pushing brands to invest in innovative POP display solutions to maintain in-store customer engagement.
Leading Segment and Geographical Region
Temporary POP displays remain the leading segment due to their cost-effectiveness and adaptability for short-term marketing campaigns. Geographically, North America dominates the market, driven by a well-established retail industry and the presence of leading brands that continuously invest in advanced marketing solutions.
Key Highlights from the Report
The market is expected to grow at a CAGR of 5.6% between 2024 and 2031.
North America leads the market due to its advanced retail infrastructure and marketing strategies.
Temporary POP displays dominate due to their cost efficiency and adaptability.
Digital and interactive POP displays are gaining traction, enhancing customer engagement.
Sustainability is becoming a key focus, driving demand for eco-friendly display materials.
Brands are integrating AI-driven analytics into POP displays to enhance customer targeting.
Market Segmentation
The POP displays market is segmented based on product type, material type, sales channel, and application.
POP displays come in various forms, including counter displays, floor displays, pallet displays, gravity feed displays, and clip strip displays. Among these, floor displays are widely used due to their ability to maximize product visibility in high-traffic areas. Counter displays are also popular, especially in the cosmetics and electronics segments, where impulse purchases are common.
The market categorizes displays by material type, including corrugated board, plastic sheet, foam board, metal, and glass. Corrugated board remains the preferred choice due to its affordability, durability, and recyclability, aligning with sustainability initiatives.
Sales channels for POP displays include online and offline retail. The offline segment, comprising supermarkets, hypermarkets, and specialty stores, dominates due to high foot traffic and immediate consumer engagement. However, the online segment is witnessing rapid growth, driven by e-commerce platforms offering customized display solutions.
Different industries leverage POP displays for strategic marketing. The food & beverage sector holds the largest market share, utilizing eye-catching displays to promote new products and seasonal offerings. Electronics and beauty & personal care segments are also significant users of POP displays, capitalizing on interactive and digital signage solutions to enhance customer experience.
Regional Insights
North America
North America is the largest market for POP displays, driven by an advanced retail landscape and high consumer spending. The presence of major retail chains and increasing adoption of digital signage solutions further supports market growth.
Europe
Europe follows closely, with a strong focus on sustainability and design innovation in POP displays. Brands are shifting towards biodegradable materials and modular designs to align with environmental regulations and consumer preferences.
Market Drivers, Restraints, and Opportunities
Market Drivers
Growing Demand for Visual Merchandising: Retailers are increasingly investing in visually appealing displays to capture consumer attention and enhance brand recall.
Rising Adoption of Digital and Interactive Displays: Technology integration, such as touchscreens and augmented reality, is improving consumer engagement.
Increased Focus on Impulse Buying Behavior: Strategically placed displays encourage spontaneous purchases, driving sales growth.
Market Restraints
Space Constraints in Retail Environments: Limited store space can restrict the deployment of large POP displays.
High Cost of Advanced Display Solutions: Digital and interactive POP displays require significant investment, limiting their adoption among smaller retailers.
Market Opportunities
Integration of AI and Data Analytics: Smart displays that track consumer interactions and optimize marketing strategies are gaining popularity.
Sustainable and Eco-Friendly Displays: The growing demand for biodegradable and recyclable materials presents a lucrative opportunity for manufacturers.
Reasons to Buy the Report
✔ Gain detailed insights into market trends, growth drivers, and challenges.
✔ Understand regional dynamics and competitive landscape.
✔ Identify new opportunities in interactive and eco-friendly POP displays.
✔ Access strategic recommendations for market entry and expansion.
✔ Analyze key company profiles and recent industry developments.
Company Insights
Key Players
WestRock Company
DS Smith Plc
Smurfit Kappa Group
Georgia-Pacific LLC
International Paper Company
Sonoco Products Company
S. Corrugated Inc.
FFR Merchandising Company
Marketing Alliance Group
Creative Displays Now
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Persistence Market Research
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About Persistence Market Research:
At Persistence Market Research, we specialize in creating research studies that serve as strategic tools for driving business growth. Established as a proprietary firm in 25.92, we have evolved into a registered company in England and Wales in 2023 under the name Persistence Research & Consultancy Services Ltd. With a solid foundation, we have completed over 3600 custom and syndicate market research projects, and delivered more than 2700 projects for other leading market research companies' clients.
Our approach combines traditional market research methods with modern tools to offer comprehensive research solutions. With a decade of experience, we pride ourselves on deriving actionable insights from data to help businesses stay ahead of the competition. Our client base spans multinational corporations, leading consulting firms, investment funds, and government departments. A significant portion of our sales comes from repeat clients, a testament to the value and trust we've built over the years.
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