Africa Tissue Paper Market Report 2025 Edition: Industry. Size, Share, Growth and Competitor Analysis

Africa Tissue Paper Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

The Africa tissue paper market is experiencing steady growth driven by increasing urbanization, rising hygiene awareness, and expanding retail infrastructure, with key players focusing on sustainable and affordable products to cater to diverse consumer needs. According to the latest report by IMARC Group, The Africa tissue paper market size reached USD 2.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.2 Billion by 2033, exhibiting a growth rate (CAGR) of 4.7% during 2025-2033.

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Africa Tissue Paper Industry Trends and Drivers:

The Africa tissue paper market is growing fast. This growth is fueled by urbanization, rising incomes, and greater hygiene awareness. As more people move to cities, the need for convenient sanitary products like toilet paper, facial tissues, and paper towels has increased. The COVID-19 pandemic has also pushed this trend, as consumers focus on health and cleanliness. Countries like South Africa, Nigeria, and Kenya lead in this growth. Expanding retail networks and e-commerce platforms make tissue products easier to find. Manufacturers are innovating, offering eco-friendly and biodegradable options for environmentally conscious buyers. This move towards sustainability is changing the market, as companies try to balance convenience with eco-responsibility.

However, the Africa tissue paper market faces challenges. High production costs and limited raw materials affect some regions. Many countries still depend on imports, which can raise prices and make products less affordable for lower-income consumers. Local production is slowly increasing, thanks to government support and foreign investments in manufacturing. The rise of private-label brands offers affordable alternatives to international products, boosting competition and innovation. As the middle class grows and consumer lifestyles change, demand for premium tissue products is expected to rise, especially in urban areas. Overall, the Africa tissue paper market is set for continued growth, offering opportunities for both local and international businesses in this evolving sector.

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Africa Tissue Paper Market Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

Facial Tissue
Paper Towel
Paper Napkin
Bath and Toilet Tissue
Wrapping Tissue
Others

Breakup by Raw Material:

Woodfree Pulp
Wood-containing Pulp
Recovered Paper

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
Departmental Stores
Online Stores
Others

Breakup by Application:

Residential
Commercial

Breakup by Country:

South Africa
Nigeria
Egypt
Algeria
Kenya
Others
Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Kimberly-Clark Worldwide, Inc., Must Paper Industries, Nova Papers (Pty) Ltd., Procter & Gamble SA (Pty) Ltd (Procter & Gamble Company), Sappi Southern Africa Limited, Twinsaver Group and Universal Paper & Plastics.

Kimberly-Clark Worldwide, Inc.
Must Paper Industries
Nova Papers (Pty) Ltd., Procter
& Gamble SA (Pty) Ltd (Procter
Gamble Company)
Sappi Southern Africa Limited
Twinsaver Group
Universal Paper & Plastics.

Key highlights of the Report:

Market Performance (2019-2024)
Market Outlook (2025-2033)
COVID-19 Impact on the Market
Porter's Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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Contact Us:

IMARC Group

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About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

This release was published on openPR.