Quinoa Market Set to Reach $187.19 Billion by 2029 with 10.6% Yearly Growth

What combination of drivers is leading to accelerated growth in the quinoa market?
The surge in health consciousness is anticipated to drive the expansion of the quinoa market throughout the projected timeframe. The trend towards healthful eating is becoming more prevalent, with the majority of consumers requiring food and drink items to adhere to increasingly complex health and wellness, ethical, and sustainability criteria. Quinoa is gaining popularity as it is rich in fiber, free from gluten, and includes all vital amino acids. As quinoa becomes more accessible, product development and the growing demand for wholesome foods are expected to propel its forthcoming growth. For instance, Tesco, a supermarket giant in the UK, reported in October 2023 that 3.3 million customers changed their buying habits, purchasing at least 10% more healthful products in 2022. Thus, the upturn in health consciousness is promoting the growth of the quinoa sector.

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What is the projected compound annual growth rate (CAGR) of the quinoa market from 2025 to 2034, and what factors influence it?
The market for quinoa has seen a swift expansion in the last few years. It is projected to increase from a size of $112.72 billion in 2024 to reach $125.21 billion in 2025, registering a compound annual growth rate (CAGR) of 11.1%. The historical growth can be credited to the surge in health and wellness trends, a growing understanding of the advantages of quinoa, a rise in vegetarian and vegan diets, growth in the gluten-free food market, and the ability of quinoa to adapt to diverse culinary applications.

Expectations are high for the quinoa market size to experience a rapid surge in the coming years, reaching a value of $187.19 billion in 2029 with a compound annual growth rate (CAGR) of 10.6%. The predicted growth during the forecast period is due to various factors, including the persistent emphasis on healthy food intake, sustainable and ethical food options, an increase in demand for plant-based proteins, and the rediscovery of traditional and ancient foods. Another contributor is the globalization of cuisine and cross-cultural influences. Key trends expected during the forecast period are sustainable and fair-trade practices, innovative quinoa-derived snack formats, quinoa flour suitable for gluten-free baking, and nutritional advantages of functional food. Collaboration and partnerships within the supply chain are also expected to drive this growth.

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How are the latest trends influencing the growth of the quinoa market?
The primary players in the quinoa market have put their efforts into unveiling advanced offerings like ancient grains to ensure they have a competitive advantage. Ancient grains pertain to a group of pseudocereals that are said to have undergone minimal alterations through selective breeding. For instance, in August 2023, Mars, Inc., a confectionery manufacturer based in the US, rolled out the Super Grains line. This line features a rice and grain-based dish that can enhance any meal. It comes in microwave-safe 8-ounce pouches, ready to serve in just 90 seconds. It comes with a variety of flavors, including Tuscan herbs, Indian style, and Smoky Southwest. The Tuscan Herbs flavor consists of quinoa, wheat berries, and pearl millet, while the Indian style has sorghum, quinoa, and finer millet. The Smoky Southwest variety combines amaranth, pearl millet, sorghum, and quinoa.

What are the major segments of the quinoa market and their role in driving growth?
The quinoa market covered in this report is segmented -

1) By Type: Organic, Inorganic
2) By Application: Food Industry, Cosmetic Industry, Pharmaceutical Industry, Other Applications
3) By End User: Ingredient, Packed Food

Subsegments:
1) By Organic: Whole Grain Organic Quinoa, Organic Quinoa Flakes, Organic Quinoa Flour
2) By Inorganic: Whole Grain Inorganic Quinoa, Inorganic Quinoa Flakes, Inorganic Quinoa Flour

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Which regions are key players in the growth of the quinoa market?
South America was the largest region in the quinoa market in 2024. The regions covered in the quinoa market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the key firms paving the way for growth in the quinoa market?
Major companies operating in the quinoa market include General Mills Inc., Ardent Mills LLC, The Hain Celestial Group, Quinoa International Corp, Grain Millers Inc., Morning Foods Ltd., The British Quinoa Company, Hancock Seed Company, Andean Valley SA, Alter Eco Americas Inc., Heritage Harvest Seed, Andean Naturals Inc., Victory Seed Company, Blue Lake Milling Pty Ltd., Inca Organics, Quinoa Foods Company, Irupana Andean Organic Food S.A., Territorial Seed Company, Northern Quinoa Production Corporation, Keen One Foods LLC, Adaptive Seeds, Agrophilia, ComRural S.R.L., Quinoabol S.R.L., Inca Health Organic SAC, Mewar Impex, European Quinoa Group, The Real Seed Collection Ltd.

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What Is Covered In The Quinoa Global Market Report?

•Market Size Forecast: Examine the quinoa market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the quinoa market for a structured understanding.
•Key Players Overview: Analyze major players in the quinoa market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the quinoa market.
•Segment Contributions: Evaluate how different segments drive overall growth in the quinoa market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the quinoa market.
•Industry Challenges: Identify potential risks and obstacles affecting the quinoa market.
•Competitive Landscape: Review strategic developments in the quinoa market, including expansions, agreements, and new product launches.

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