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The LITE Games CrossPromo Program as a free support for indie developers and start-ups

12-02-2016 02:27 PM CET | IT, New Media & Software

Press release from: LITE Games GmbH

CrossPromo Program

CrossPromo Program

Hamburg, 01.12.2016 – Hamburg-based casual games publisher, LITE Games, is launching its CrossPromo program to promote new apps. This will enable indie developers and start-ups on a limited budget to launch their app and gain greater visibility in the app stores. So how does it work?

LITE Games GmbH was founded in Hamburg in 2014 and focuses on the development and publishing of “casual classics” for mobile iOS and Android platforms.
The LITE Games portfolio comprises over 30 games, with the emphasis on contemporary adaptations of classic game concepts that include popular games such as Rummy, Canasta, and Crazy Eights, and board, puzzle, and dice games.

The idea behind the CrossPromo program is quite simple: ads run in the majority of LITE Games titles, so indie developers and start-ups can submit their apps for inclusion in the CrossPromo program. If the app is accepted, LITE Games will show ad impressions for the app in its games to help it gain more visibility and boost its profile.

“It is increasingly difficult to attract attention in the large app stores, so our aim is to give promising developers some good exposure without launching an expensive advertising campaign”, says Christian Twellmann, CEO of LITE Games GmbH.

The CrossPromo program is totally free for participants. If the app is successful, the developer can return the favor by promoting one of the LITE Games titles. It may not work of course, and that’s a shame, but they won’t have to “repay” us for the ad impressions in any other way.

You can submit an app using the online form on the LITE Games website, which also contains more details on the conditions of submission and the materials required.

LITE Games website:
CrossPromo program form:

LITE Games GmbH was founded in 2014 in Hamburg, Germany and focusses on developing and publishing "casual classics" for the mobile operating systems Apple iOS and Android.
The constantly expanding portfolio of LITE Games currently comprises more than 30 games, the emphasis lies on the adaption of classical game concepts, and contains card games like Rummy, Canasta or Crazy Eights as well as board-, brain- or dice- games.
With more than 25 million downloads and many internationally top ranking apps in the most important app stores (Apple, Google, Amazon) LITE Games is one of the leading providers of mobile casual games.

Malte Köpke
Junior Marketing Manager

LITE Games GmbH
Mittelweg 24 d
20148 Hamburg/Germany

Tel: (0)40 211 078 67
Mobile:(0)160 935 213 68

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