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In-Depth Analysis of the Cognac And Brandy Market: Growth Opportunities, Key Trends, and Forecast 2025-2034
Cognac And Brandy Market
The cognac and brandy market is expected to expand due to the increasing interest in craft beverages. Craft beverages are small-scale, traditionally produced, and independently made drinks, often incorporating cognac and brandy for their anti-aging effects, weight regulation benefits, and potential treatment for respiratory problems. Regular, moderate consumption of brandy has been found to assist with sleep issues and enhance sleep quality. It has also been linked to maintaining good cardiovascular health. In April 2024, the Brewers Association, a non-profit trade organization based in the U.S., reported a record-breaking 9,761 operational craft breweries. This number included 2,092 microbreweries, 3,502 brewpubs, 3,910 taproom breweries, and 257 regional craft breweries. In total, the number of functioning breweries in the U.S. increased to 9,906, a rise from 9,824 in 2022. As a result, the escalating demand for craft beverages is significantly contributing to the cognac and brandy market growth.
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What Is the projected market size and growth rate for the cognac and brandy market?
The market size for cognac and brandy has seen significant expansion in the past few years. The market predictions indicate a growth from $14.97 billion in 2024 to $15.79 billion in 2025, with a compound annual growth rate (CAGR) of 5.5%. Factors such as tradition and heritage, the global expansion of consumer tastes, status symbolism, cultural and social relevance, and the growing trend of mixology have contributed to this historical growth.
Anticipations point towards a robust expansion of the brandy and cognac market in the forthcoming years. By 2029, projections suggest a market value reaching $19.79 billion, with a compound annual growth rate (CAGR) of 5.8%. This predicted growth during the forecasting period can be credited to various factors such as the increasing trend towards premium products, growth in upcoming markets, the rise of e-commerce and internet-based retail, an uptick in craft and artisanal production, and cultural influences on flavor preferences. The forecast period also presents a few notable trends such as pioneering approaches in packaging, experiments and infusions with flavors, engaging brand experiences, and partnerships with mixologists and chefs.
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What new trends are reshaping the cognac and brandy market and its opportunities?
A rising trend in the cognac and brandy market is product innovation. To maintain their market standing, firms in this industry are embracing new technological advancements. A case in point is Tamworth Distilling, based in New England, which in November 2023, released a distinctive limited-edition trout-flavored brandy dubbed House of Tamworth Saison De Frai. This brandy, influenced by the Swift River running past the distillery, comprises smoked trout, maple syrup, and apple brandy. This trout-flavored brandy from Tamworth Distilling is part of an evolving range of experimental spirits, including a roast-turkey-flavored whiskey. House of Tamworth Saison De Frai exemplifies originality with its unexpected flavor combinations, showcasing the distillery's commitment to innovation and imagination.
What major market segments define the scope and growth of the cognac and brandy market?
The cognac and brandy market covered in this report is segmented -
1) By Product: Cognac, Armagnac, Spanish Brandy, Pisco
2) By Price: Value, Premium, High-End Premium, Super Premium
3) By Application: Household, Commercial
4) By Distribution Channel: On Trade, Off Trade
Subsegments:
1) By Cognac: VS (Very Special), VSOP (Very Superior Old Pale), XO (Extra Old), Other Age Classifications
2) By Armagnac: VS (Very Special), VSOP (Very Superior Old Pale), XO (Extra Old), Vintage Armagnac
3) By Spanish Brandy: Brandy de Jerez, Other Regional Varieties
4) By Pisco: Pisco Sour, Acholado, Mosto Verde
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Which region dominates the cognac and brandy market?
North America was the largest region in the cognac and brandy market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cognac and brandy market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Which key market leaders are driving the cognac and brandy industry growth?
Major companies operating in the cognac and brandy market include Hennessy LVMH, Diageo Plc., Suntory Holdings Limited, Pernod Ricard SA, E & J Gallo Winery, Beam Suntory Inc., Campari Group, Remy Martin XO, United Spirits Limited, Emperador Distillers Inc., Martell and Company SA, Radico Khaitan Limited, Tilaknagar Industries Ltd., Miguel Torres SA, Korbel Winery, Copper and Kings, Courvoisier SAS, Louis Royer SAS, Asbach GmbH, Global Spirits, Camus Cognac, Naud Spirits & Distillery, Meukow Cognac, Thomas Hine & Co, Paul Masson, Christian Brothers, Branded Spirits Limited, Delamain Cognac, A. de Fussigny, J.P. Chenet
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What Is Covered In The Cognac And Brandy Global Market Report?
• Market Size Forecast: Examine the cognac and brandy market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the cognac and brandy market for a structured understanding.
• Key Players Overview: Analyze major players in the cognac and brandy market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the cognac and brandy market.
• Segment Contributions: Evaluate how different segments drive overall growth in the cognac and brandy market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the cognac and brandy market.
• Industry Challenges: Identify potential risks and obstacles affecting the cognac and brandy market.
• Competitive Landscape: Review strategic developments in the cognac and brandy market, including expansions, agreements, and new product launches.
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