Press release
Top Factor Driving Sports Sponsorship Market Growth in 2025: Rising Number Of Sports Events To Drive Market Growth
Sports Sponsorship Global Market Share
The sports sponsorship market is expected to surge ahead due to an increasing number of sports events. There's a steady rise in the number of sports competitions, primarily because of factors such as growing sports fandom and an abundant supply of resources to host these events. Along with this, sports have become global, reaching broader audiences and gaining more global approval. This trend has drawn sponsors to offer financial support and promote their brand and commodities using advertising. As per records from the Department for Digital, Culture, Media and Sport (DCMS), a government department in the UK, in November 2023, live sports events were attended by 22% of the people in the past half-year, indicating a 4% rise from 2021-22. Football continued to be the most-watched sport, with a steady popularity of 65%. Rugby's popularity ascended to 19%, a rise of 3% from the previous year. The attraction towards other sports remained constant at 17%, mirroring the previous year's data, while cricket saw an increase to 15%, growing by 4% from 11%. Consequently, an upsurge in sports events is anticipated to fuel the growth of the sports sponsorship market.
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What growth opportunities are expected to drive the sports sponsorship market's CAGR through 2034?
The size of the sports sponsorship market has seen a significant increase in the recent past. It's anticipated to expand from a worth of $66.67 billion in 2024 and reach $70.34 billion in 2025, at a compound annual growth rate (CAGR) of 5.5%. The surge experienced in the historic period is due to factors such as brand visibility and recognition, engagement of fans, the worldwide expansion of sports, the prevalence of traditional media, and the impact of social media.
Expectations are high for a robust expansion of the sports sponsorship market in the coming years. It is projected to reach a market value of "$90.13 billion in 2029, growing at a compound annual rate (CAGR) of 6.4%. The anticipated growth during the projection period can be linked to immersive fan interactions, the inclusion of esports and gaming, tailored marketing efforts, cross-platform integration, and inventive collaborations. Upcoming trends for the forecast period encompass digital evolution, incorporation of esports, initiatives towards sustainability, fan engagement on a personal level, and the advent of virtual and augmented reality.
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What are the emerging trends shaping the future of the sports sponsorship market?
The increasing role played by technological advancements in the sports sponsorship market is becoming a significant trend. Firms engaged in sports sponsorship are leveraging new technologies to expand their presence in the market. An illustration of this is the US-based tech firm, Meta, which unveiled Xtadium VR (virtual reality) app in October 2022, for use on its Oculus Quest 2 headset. Xtadium serves as a platform offering 180-degree VR streams of sporting events in up to 8K video quality, complete with real-time statistical overlays and a choice of eight camera views for a personalized user experience. The application enables live event viewing, on-demand replays, and immersive highlights, seeking to mimic the experience of attending a live sporting event through the use of VR technology as closely as feasible.
Which growth-oriented segments of the sports sponsorship market are leading the industry's development?
The sports sponsorship market covered in this report is segmented -
1) By Type: Signage, Digital Activation, Club And Venue Activation, Other Types
2) By Application: Competition Sponsorship, Training Sponsorship, Other Applications
Subsegments:
1) By Signage: Stadium Signage, Event Signage, Team Signage
2) By Digital Activation: Social Media Campaigns, Mobile Apps, Website Sponsorships
3) By Club And Venue Activation: Sponsorship Events, Hospitality Packages, Merchandise Promotions
4) By Other Types: Community Programs, Player Sponsorships, Cause marketing
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What regions are leading the charge in the sports sponsorship market?
North America was the largest region in the sports sponsorship market in 2024.Asia-Pacific is expected to be the fastest-growing region in the global sports sponsorship market report during the forecast period. The regions covered in the sports sponsorship market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
What companies are at the forefront of innovation in the sports sponsorship market?
Major companies operating in the sports sponsorship market include Adidas AG, Nike Inc., PepsiCo Inc., Rolex SA, The Coca-Cola Company, Puma SE, Samsung Electronics Co Ltd., Castrol Limited, Tata Group, Reliance Jio Infocomm Limited, Intel Corporation, Qatar Airways Group Q.C.S.C., Hero MotoCorp Ltd., Hyundai Motor Company, Nissan Motor Co Ltd., Reebok International Ltd., Red Bull GmbH, Optimum Nutrition Inc., DICK'S Sporting Goods Inc., State Farm Mutual Automobile Insurance Company, Anheuser-Busch InBev SA/NV, Ford Motor Company, FedEx Corporation, Molson Coors Brewing Company, General Motors Company, Toyota Motor Corporation, Heineken N.V., Visa Inc., Mastercard Incorporated, American Express Company, Emirates Airline, Etihad Airways PJSC, Flydubai
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What Is Covered In The Sports Sponsorship Global Market Report?
• Market Size Forecast: Examine the sports sponsorship market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the sports sponsorship market for a structured understanding.
• Key Players Overview: Analyze major players in the sports sponsorship market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the sports sponsorship market.
• Segment Contributions: Evaluate how different segments drive overall growth in the sports sponsorship market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the sports sponsorship market.
• Industry Challenges: Identify potential risks and obstacles affecting the sports sponsorship market.
• Competitive Landscape: Review strategic developments in the sports sponsorship market, including expansions, agreements, and new product launches.
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