Press release
Key Influencer in the Personal Lubricants Market 2025: Surging Erectile Dysfunction Rates Propel Expansion Of The Personal Lubricants Market Driver
Personal Lubricants Market Size
The escalating occurrence of erectile dysfunction is predicted to stimulate the expansion of the personal lubricants market in future. This condition is described as the failure to accomplish and sustain an that is powerful enough for sexual intercourse. Personal lubricating gels are utilized to assist in sexual activity, delay , and extend interaction. For instance, a report issued by Preferred Men's Medical Center, a US-based service provider for erectile dysfunction, premature , and low testosterone treatment, stated in August 2022 that over 30 million males in the US were struggling with erectile dysfunction. By the year 2025, there is an expected 207% increase to 322 million men suffering from this condition, with the bulk of these new cases arising in developing nations in Africa, Asia, and South America. Consequently, the growth of the personal lubricants market is being fueled by the increase in erectile dysfunction.
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What growth opportunities are expected to drive the personal lubricants market's CAGR through 2034?
In recent times, the personal lubricants market size has experienced robust growth. It is projected to rise from $1.6 billion in 2024 to $1.76 billion in 2025, with a compound annual growth rate (CAGR) of 9.7%. The historical period's growth can be credited to factors such as concerns about women's health and menopause, mass media influence and marketing strategies, retail availability and accessibility, the inclusivity of the LGBTQ+ community and the diversity of the products, as well as the ageing population.
In the coming years, the market size of personal lubricants is projected to experience significant expansion, reaching an estimated worth of ""$2.7 billion by 2029 with a compound annual growth rate (CAGR) of 11.4%. The anticipated growth during this period can be traced back to the strong presence of e-commerce, the introduction of organic and natural lubricants, improved consumer knowledge and autonomy, alterations towards a more liberal culture, and the focus on health and wellness. Key trends projected for this period encompass novel formulas and components, an upsurge in internet-based retail platforms, personalized and specialized lubricants, the prevalent use of social media and influencer marketing, along with the introduction of -infused lubricants.
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What are the emerging trends shaping the future of the personal lubricants market?
One notable trend emerging in the personal lubricants market is product innovation. Major players in the personal lubricants market are striving to create and introduce new products to solidify their presence in the market. For example, in May 2022, the US sexual wellness brand - Playground launched their first ever lubricant collection, featuring four avant-garde personal lubricants designed to revitalize all five senses and erogenous zones, aimed at boosting a woman's mood, mind, and . Playground's unique lubricant formula, centered around a water-based structure, includes select ingredients to ensure sustain longevity, velvety touch, and added relaxation, also being tested rigorously to be clean, vegan, and maintain pH balance. The lubricants are uniquely crafted with Ashwagandha, Black Cohosh, and Goat Weed, a trio of powerful adaptogens. These herbs aid in enhancing the chemistry in the bedroom, boosting , and promoting blood circulation. The lubricants, developed with soothing vitamin E, hydrating hyaluronic acid, and bamboo extract, deliver a natural-feel viscosity mirroring natural lubrication.
Which growth-oriented segments of the personal lubricants market are leading the industry's development?
The personal lubricants market covered in this report is segmented -
1) By Type: Water-Based, Silicon-Based, Oil-Based
2) By Distribution Channel: Online Stores, Drug Stores, Hyper markets And Super markets, Specialty Stores
3) By End-User: Male, Female
Subsegments:
1) By Water-Based: Gel Formulations, Liquid Formulations, Flavored Water-Based Lubricants, Natural And Organic Water-Based Lubricants
2) By Silicone-Based: Long-Lasting Silicone Lubricants, Silicone Lubricants For Sensitive Skin, Silicone Lubricants With Added Ingredients
3) By Oil-Based: Natural Oil-Based Lubricants, Mineral Oil-Based Lubricants, Hybrid Oil-Based Lubricants
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What regions are leading the charge in the personal lubricants market?
North America was the largest region in the personal lubricants market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global personal lubricants market during the forecast period. The regions covered in the personal lubricants market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
What companies are at the forefront of innovation in the personal lubricants market?
Major companies operating in the personal lubricants market include Reckitt Benckiser Group plc, BioFilm Inc., Lifestyles Healthcare Pte. Ltd., Mayer Laboratories Inc., Lovehoney Group, Sliquid LLC, Trigg Laboratories Inc., The Yes Yes Company Ltd., Uberlube Inc., HLL Lifecare Ltd., Cupid Limited, Toaster Labs Inc., Mission Pharmacal Company, Inc., Pjur GmbH, Gun Oil LLC, PinkCherry LLC, Babeland Inc., Adam & Eve LLC, Wet International Inc., Intimate Organics LLC, Good Clean Love LLC, Swiss Navy Inc., Wicked Sensual Care Inc., Aneros Inc., System JO Inc., Blossom Organics Inc., Fun Factory GmbH
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What Is Covered In The Personal Lubricants Global Market Report?
• Market Size Forecast: Examine the personal lubricants market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the personal lubricants market for a structured understanding.
• Key Players Overview: Analyze major players in the personal lubricants market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the personal lubricants market.
• Segment Contributions: Evaluate how different segments drive overall growth in the personal lubricants market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the personal lubricants market.
• Industry Challenges: Identify potential risks and obstacles affecting the personal lubricants market.
• Competitive Landscape: Review strategic developments in the personal lubricants market, including expansions, agreements, and new product launches.
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