Press release
AI In Social Media Market Outlook Set to Reach $7.87 Billion by 2029 with 31% Yearly Growth
AI In Social Media Market Outlook
The increasing use of social media for online purchases is anticipated to drive the expansion of the AI in social media market in the future. This refers to the rising inclination of individuals to utilize social media platforms for finding, exploring, and buying products online. AI is deployed in social media for enhancing the online shopping experience, augmenting product suggestions, and simplifying the purchasing journey. It aids in providing tailored recommendations, facilitating visual search, operating chatbots and virtual assistants, extending customer support, identifying fraud, and enforcing security. These elements contribute to AI in social media market growth. For example, as per the Denmark-based Influencer Marketing Hub, the count of social consumers in the US surged by more than 35% in December 2022, and in 2022, social commerce sales are projected to reach $53.10 million in worth, accounting for 5.1% of all online sales in contrast to prior years. Consequently, the surging use of social media for online shopping underpins the growth of the AI in social media market.
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What Is the projected market size and growth rate for the ai in social media market?
The market size of AI in social media has seen a significant increase in recent times. It is projected that the market will expand from $2.12 billion in 2024 to $2.7 billion in 2025, with a Compound Annual Growth Rate (CAGR) of 27.3%. Factors contributing to the growth experienced in the past include custom content suggestions, improved user involvement, image and video recognition, social listening and insights, and the optimization of influencer marketing.
The market size of AI in social media is anticipated to exponentially increase in the coming years, reaching a total of "$7.87 billion by 2029 with a compound annual growth rate (CAGR) of 30.7%. The expansion during the forecasted timeline can be associated with the personalization of platforms, enhancing the detection of spam and false accounts, refining trend forecasts, precision in ad targeting, and advancements in AI-driven customer service. Key trends expected in the forecast period encompass platform customization and user experience enhancement, integration of conversational AI and chatbots, the development of content creation and curation, visual recognition and augmented reality, along with sentiment analysis and social listening.
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What new trends are reshaping the ai in social media market and its opportunities?
The proliferation of technology is a significant trend enhancing traction in the AI for social media market. To maintain their market prominence, leading companies in the AI for social media landscape are pioneering novel technologies. For example, Meta Platforms Inc., an American technology firm, in July 2022, rolled out Sphere, a fresh AI-driven device. It's the premier AI model that can swiftly scrutinize millions of references to ascertain their authentic correlation with the linked claim. This groundbreaking AI platform is purposed to detect and mitigate false or fake news online, and on platforms such as Facebook, Instagram, and WhatsApp, thereby averting the dissemination of untruths on the internet and enhancing the preciseness of Wikipedia pages. In addition, Sphere's database, holding 134 million public web pages, utilizes collective web wisdom to expeditiously review numerous online references for factual inaccuracies. The tool's objective is to augment the precision and credibility of online information and ultimately curb the spread of misinformation on social media platforms.
What major market segments define the scope and growth of the ai in social media market?
The AI in social media market covered in this report is segmented -
1) By Component: Solutions, Services
2) By Technology: Machine Learning And Deep Learning, Natural Language Processing (NLP)
3) By Enterprise Size: Small And Medium-Sized Enterprises (SMEs), Large Enterprises
4) By Application: Customer Experience Management, Sales And marketing, Image Recognition, Predictive Risk Assessment, Other Applications
5) By End User: Retail, E-commerce, Banking, Financial Services And Insurance (BFSI), Media And Advertising, Education, Public Utilities, Others End-Users
Subsegments:
1) By Solutions: Content Creation Tools, Social Media Analytics, Ad Targeting Solutions, Sentiment Analysis Tools, Chatbots And Virtual Assistants
2) By Services: Social Media Management, Strategy Consulting, Community Engagement Services, Training And Support Services, Data Analysis And Reporting Services
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Which region dominates the ai in social media market?
North America was the largest region in the AI in social media market in 2024.Asia-Pacific is expected to be the fastest-growing region in the global AI in social media market report during the forecast period. The regions covered in the AI in social media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Which key market leaders are driving the ai in social media industry growth?
Major companies operating in the AI in social media market include Meta Platforms Inc., International Business Machines Corporation, Microsoft Corporation, Adobe Inc., Snap Inc., Amazon Web Services Inc., Google LLC, Salesforce Inc., Twitter Inc., Baidu Inc., Hootsuite Inc., Clarabridge, NetBase Solutions Inc., Talkwalker, Converseon Inc., Sprinklr, ByteDance Ltd., Pinterest Inc., Reddit Inc., Sprout Social Inc., Buffer Inc., Socialbakers Inc., Brandwatch GmbH, Meltwater Group ASA, Crimson Hexagon Inc., Khoros Inc., Falcon.io, Zoho Corporation Pvt. Ltd., Brand24 sp. z o.o., Oktopost
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What Is Covered In The AI In Social Media Global Market Report?
• Market Size Forecast: Examine the ai in social media market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the ai in social media market for a structured understanding.
• Key Players Overview: Analyze major players in the ai in social media market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the ai in social media market.
• Segment Contributions: Evaluate how different segments drive overall growth in the ai in social media market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the ai in social media market.
• Industry Challenges: Identify potential risks and obstacles affecting the ai in social media market.
• Competitive Landscape: Review strategic developments in the ai in social media market, including expansions, agreements, and new product launches.
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