Press release
Video Encoders Market Forecast 2025-2034: Analysing Major Trends, Opportunities, and Growth Drivers
Video Encoders Market Size
The growth of the video encoders market is being propelled forward by an increase in the global user base of video streaming platforms. These platforms allow viewers to watch TV shows, films, and other on-demand streaming content. These platforms utilise video encoders to effectively convert raw video files into digital ones for seamless video viewing. According to data from Cisco Systems Inc, a renowned tech firm based in the US, live video traffic on the internet is projected to surge to 15 times its 2017 size in 2022, constituting 17% of all internet traffic. Hence, the expanding user base of video streaming platforms is fuelling the demand and growth for the video encoders market.
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What is the projected compound annual growth rate (CAGR) of the video encoders market from 2025 to 2034, and what factors influence it?
The size of the video encoders market has been expanding steadily over recent years. The market is projected to grow from $2.52 billion in 2024 to $2.64 billion in 2025, registering a compound annual growth rate (CAGR) of 4.6%. Factors such as the shift to digital broadcasting, rising internet usage, growth in mobile video consumption, increased video conferencing, development in the broadcasting industry, and expansion in security and surveillance have all contributed to the growth observed in the past.
Anticipated robust expansion is in store for the video encoders market over the coming years, with its value estimated to balloon to $3.37 billion by 2029, reflecting a compound annual growth rate (CAGR) of 6.4%. Factors contributing to the projected growth during the forecast period include multi-channel broadcasting, incorporation with content delivery networks (CDN), a rapid expansion in virtual events, improved video analytics, and engaging, immersive broadcasting. Key trends to watch during the forecast period are the shift towards high-efficiency video compression standards, the emergence of IP-based video surveillance, artificial intelligence (AI) integration, cloud-based video encoding services, demand for low-latency streaming, support for 4K and higher resolutions, along with open standards and interoperability.
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How are the latest trends influencing the growth of the video encoders market?
Technological breakthroughs are becoming an increasingly relevant trend in the video encoders market. Prominent companies in this sector are prioritizing technological progress to solidify their standing in the market. For example, in July 2022, German-based WISI Group, known for its carrier-grade video technologies, introduced new encoder modules for the Tangram Video Platform, namely GT35 HDMI and GT36 SDI/AV. These modules allow operators to add local shows to TV line-ups at hospitality and edge locations without the requisite for additional hardware. WISI's Tangram is a flexible, modular solution tailor-made for IP video transmission to hotel and business venues, facilitating network upgrades and bandwidth optimization. Tangram also transforms IP streams to QAM or Analog at edge locations, optionally decrypting and re-encrypting to meet site requirements and preserve existing infrastructure.
What are the major segments of the video encoders market and their role in driving growth?
The video encoders market covered in this report is segmented -
1) By Type: Standalone, Rack-Mounted
2) By Number Of Channel: 1-Channel Video Encoder, 2-Channels Video Encoder, 4-Channels Video Encoder, 8-Channels Video Encoder, 16-Channels Video Encoder, More Than 16-Channels Video Encoder
3) By Application: Broadcasting, Retail, Transportation, Residential, Institutional, Military And Defense, Other Applications
Subsegments:
1) By Standalone: Desktop Encoders, Portable Encoders
2) By Rack-Mounted: 1U Rack-Mounted Encoders, 2U Rack-Mounted Encoders, Multi-Channel Rack-Mounted Encoders
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Which regions are key players in the growth of the video encoders market?
Asia-Pacific was the largest region in the video encoders market in 2024. The regions covered in the video encoders market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the key firms paving the way for growth in the video encoders market?
Major companies operating in the video encoders market are Hangzhou Hikvision Digital Technology Co. Ltd., VITEC SA, Harmonic Inc., Motorola Solutions Inc., Cisco Systems Inc., Axis Communications AB, CommScope Holding Company Inc., Zhejiang Dahua Technology Co.Ltd., Telefonaktiebolaget LM Ericsson, ACTi Corporation, Ateme S.A., Beamr Imaging Ltd., Bosch Security Systems Inc., Teleste Oyj, ViDiCore GmbH, Bitmovin Inc., Open Broadcaster Software, Telairity Semiconductor Inc., Noorsat Co., Primecom Technologies LLC, Z3 Technology LLC, Teradek LLC, Haivision Systems Inc., Blackmagic Design Pty Ltd., AJA Video Systems Inc., Matrox Graphics Inc., Osprey by Vario Systems Inc., NewTek Inc., Streambox Inc., Wowza Media Systems LLC, Telestream LLC, Imagine Communications Corp., Adtec Digital LLC, Cobalt Digital Inc., Antrica Ltd.
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What Is Covered In The Video Encoders Global Market Report?
• Market Size Forecast: Examine the video encoders market size across key regions, countries, product categories, and applications.
• Segmentation Insights: Identify and classify subsegments within the video encoders market for a structured understanding.
• Key Players Overview: Analyze major players in the video encoders market, including their market value, share, and competitive positioning.
• Growth Trends Exploration: Assess individual growth patterns and future opportunities in the video encoders market.
• Segment Contributions: Evaluate how different segments drive overall growth in the video encoders market.
• Growth Factors: Highlight key drivers and opportunities influencing the expansion of the video encoders market.
• Industry Challenges: Identify potential risks and obstacles affecting the video encoders market.
• Competitive Landscape: Review strategic developments in the video encoders market, including expansions, agreements, and new product launches.
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