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Key Influencer in the Automotive Noise, Vibration And Harshness Materials Market 2025: Surging Demand From The Electric Vehicle Sector Sparks Growth In The Automotive Noise, Vibration, And Harshness Materials Market Driver
Automotive Noise, Vibration And Harshness Materials Market Size
The upward trajectory of the automotive noise, vibration, and harshness materials market can be linked to the growing demand originating from the electric vehicle industry. Electric vehicles employ electricity to enhance their efficiency, and with the assistance of noise, vibration, and harshness materials, electrical vehicles can operate more effectively, producing lower levels of noise and vibration. These materials aid in optimizing the functionality and design of various components such as the power system, magnetic brakes, gearbox, and engine, leading to a more comfortable and quieter driving experience. This growing predilection towards electric vehicles was evidenced by a report released by Kelley Blue Book, a subsidiary of Cox Automotive in the US, in January 2024. It stated that in 2023, a record-breaking figure of 1.2 million U.S. car buyers opted for electric vehicles, thus constituting 7.6% of the entire U.S. vehicle market, a significant rise from 5.9% the previous year.
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What growth opportunities are expected to drive the automotive noise, vibration and harshness materials market's CAGR through 2034?
The market for materials used in reducing noise, vibration, and harshness in automobiles has witnessed robust growth in the past few years. The size of this market is projected to escalate from $13.51 billion in 2024 to $14.54 billion in 2025, showcasing a compound annual growth rate (CAGR) of 7.7%. The historical growth has been as a result of regulatory obligations, consumer preference for less noisy vehicles, global expansion in automotive manufacturing, government backing, and market development in up-and-coming economies.
In the coming years, the market for automotive noise, vibration and harshness (NVH) materials is anticipated to experience robust growth. The market is predicted to reach the valuation of $19.9 billion by the year 2029, growing at a compound annual growth rate (CAGR) of 8.2%. Factors such as the surge in electric vehicle production, the rise of autonomous vehicles, growing urbanisation, and an increase in disposable income are the key contributors to the growth in the forecast period. Forefront trends during this period will be improved testing and measuring techniques, NVH simulation integration, multi-material solutions, specific customisation for different vehicle segments, and the incorporation of smart materials.
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What are the emerging trends shaping the future of the automotive noise, vibration and harshness materials market?
Progress in technology is emerging as a predominate trend in the automotive noise, vibration and harshness materials industry. Leading enterprises active in this industry are incorporating advanced technologies in their products to solidify their presence in the automotive noise, vibration and harshness materials market. As an illustration, VI-grade, a tech firm based in Italy, introduced the DiM FSS simulator in June 2024. The DiM FSS (Driver-in-the-Loop Full-Scale Simulator) from VI-grade is an innovative simulation system that integrates real drivers into a hyper-realistic virtual setting, allowing extensive testing of vehicle behaviour and driver interaction. Thanks to this simulator, engineers could evaluate vehicle performance across different situations leading to substantial reductions in development costs and duration, while also enhancing safety and accuracy.
Which growth-oriented segments of the automotive noise, vibration and harshness materials market are leading the industry's development?
The automotive noise, vibration and harshness materials market covered in this report is segmented -
1) By Type: Rubber, Plastic And Foam, Fibers, Other Types
2) By Vehicle: Passenger Cars, Light Commercial Vehicles (LCV), Heavy Commercial Vehicles (HCV)
3) By Application: Absorber, Isolator, Damper
4) By End User: Hood, Trunk, Chassis, Other End-Users
Subsegments:
1) By Rubber: Natural Rubber, Synthetic Rubber, Rubber Composites
2) By Plastic and Foam: Polyurethane Foam, PVC Foam, Acoustical Plastic Panels
3) By Fibers: Polyester Fibers, Glass Fibers, Natural Fibers (e.g., Cotton, Wool)
4) By Other Types: Mass Loaded Vinyl (MLV), Composite Materials, Acoustic Sealants and Adhesives
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What regions are leading the charge in the automotive noise, vibration and harshness materials market?
Asia-Pacific was the largest region in the automotive noise, vibration and harshness materials market in 2024. The regions covered in the automotive noise, vibration and harshness materials market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
What companies are at the forefront of innovation in the automotive noise, vibration and harshness materials market?
Major companies operating in the automotive noise, vibration and harshness materials market include Dow Chemical Company, 3M Company, Sumitomo Riko Co. Ltd., Covestro AG, Huntsman International LLC, Celanese Corporation, Eastman Chemical Company, Nihon Tokushu Toryo Co. Ltd., Second Skin Audio Inc., FatMat Sound Control, HushMat Inc., Soundproof Cow LLC, GT Sound Control Inc., Wolverine Advanced Materials LLC, Silent Coat UK Ltd., DuPont de Nemours Inc., Exxon Mobil Corporation, Lanxess AG, Saudi Basic Industries Corporation, Goodyear Tire & Rubber Company, Yokohama Rubber Company Limited, H.B. Fuller Company, Sika AG, Autoneum Holding AG, Nitto Denko Corporation, Henkel AG & Co. KGaA, W. L. Gore & Associates Inc., Borgers SE & Co. KGaA, Megasorber Pty Ltd., Silentium Ltd., Vibracoustic GmbH, ElringKlinger AG, Rogers Corporation, Saint-Gobain S.A.
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What Is Covered In The Automotive Noise, Vibration And Harshness Materials Global Market Report?
•Market Size Forecast: Examine the automotive noise, vibration and harshness materials market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the automotive noise, vibration and harshness materials market for a structured understanding.
•Key Players Overview: Analyze major players in the automotive noise, vibration and harshness materials market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the automotive noise, vibration and harshness materials market.
•Segment Contributions: Evaluate how different segments drive overall growth in the automotive noise, vibration and harshness materials market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the automotive noise, vibration and harshness materials market.
•Industry Challenges: Identify potential risks and obstacles affecting the automotive noise, vibration and harshness materials market.
•Competitive Landscape: Review strategic developments in the automotive noise, vibration and harshness materials market, including expansions, agreements, and new product launches.
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