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Using Facebook Ads to Validate High-Intent Keywords for SEO

02-18-2025 08:58 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: ESBO Ltd.

Using Facebook Ads to Validate High-Intent Keywords for SEO

Choosing high-intent keywords that are high-converting search words leading to sales, sign-up, or any other form of valuable action taken by prospective customers is the most important aspect of planning an SEO strategy. But how do you know which will work best for you?
One excellent way is to test them with Facebook Ads.
For businesses that want to validate high-intent keywords before committing to a full-fledged SEO campaign, the Facebook Ad services by SEOReseller are more than enough.
Check out our services and our impact on hundreds of brands' reach using Facebook ads: https://www.seoreseller.com/resell-facebook-ad/ This blog will explain how to employ Facebook Ads.

What are High-Intent Keywords?

High-intent keywords are those keywords that signal a very important or critical stage along the buying funnel. These types of keywords are distinctly different from the informational keywords that potential users might use only to learn something about a subject. For instance:

● Informational keyword: "What is digital marketing?
● High-intent keyword: "Best digital marketing agency near me"

Time is required for SEO to realize the return on investment. So conducting your Facebook Ads test for high-intent keywords can help you save time and money.

Why Use Facebook Ads for Keyword Validation?

Within just a few days, you can have tested all the keywords via Facebook Ads instead of waiting for some months to have your SEO results. You can integrate this with your posting to make everything automated and improved.

Advantages of Facebook Advertisements:

● Fast Results: You can get results in a few days and not have to wait for SEO months.
● Cost-effective: It's cheaper to use ads to test keywords than a full-term SEO campaign.
● Audience Inside: Facebook provides detailed power analytics of user behavior.
● Better Conversion Rate: The entire SEO process can now be directed to the effective keywords after you find out which ones work.

How to Validate Keywords through Facebook Ads

Research Intent Keywords

Make a list of high-intent keywords that are relevant to your business. You can find them on Google Keyword Planner, Ahrefs, SEMrush, etc.

Create Ads on Facebook

Create Facebook ads using targeted keywords in both the ad copy and headlines. Ensure that they are clear, engaging, as well as relevant to your audience.

Right Audience Statement

Use Facebook targeting to reach audiences most likely to search for those keywords using custom audiences based on demographics, interests, and behaviors.

Do A/B Testing

Create several ads with slight variations of keywords and the message. This will help you understand what keyword drives the best engagement and conversion.

Analyze Results

Run ads for some days or weeks and come back to the analytics. Look at parameters like CTR, engagement, and conversions to see the performance of keywords.

Put the Discoveries into Use in SEO

Keywords that effectively drive real traffic can now be used for the onsite SEO strategy according to optimizations on your website's content, meta descriptions, and blog posts.

Final Thoughts

Using Facebook Ads to validate high-intent keywords is the best way to enhance your SEO strategy. It rids you of guesswork and focuses on actual results from keyword searches. This process saves time and costs and ensures higher efficiency in your SEO campaigns.

Marica 25 G Plovdiv, Bulgaria

- ESBO LTD is a leading digital marketing company specializing in bespoke local campaigns!

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