Benedikt Becker Steps Up as VP Marketing at Shikenso, Pushing Sponsorship Data Transparency

Frankfurt, Germany - February 13th 2025, Shikenso Analytics, a leading provider of AI-powered sponsorship analytics, has promoted Benedikt Becker to Vice President of Marketing. Since joining the company, Benedikt has played a pivotal role in scaling Shikenso's brand, redefining industry standards for sponsorship measurement, and driving substantial business growth.

As Marketing Director, Benedikt's leadership transformed Shikenso's go-to-market strategy, delivering tangible, data-backed success:

- 12x lead generation, fueling Shikenso's growth trajectory
- Drove record revenue from marketing-generated opportunities
- Led market expansion into European sports sponsorship, strengthening Shikenso's impact beyond esports
- Recognized as a Top 10 Marketing & Sales Creator Malaysia on LinkedIn (Favikon), amplifying Shikenso's global brand visibility

Featured in industry publications and invited to speak at sponsorship & marketing conferences across multiple continents

Now, as VP Marketing, Benedikt will play a key role in disrupting the sponsorship intelligence market - bringing brands, rights holders, and agencies more transparency, accuracy, and real-time data in measuring sponsorship performance. By leveraging Shikenso's AI-powered solutions, Shikenso aims to replace outdated reporting methods with fast, verified, and actionable insights, helping brands optimize investments with confidence.

"Benedikt isn't just a marketing leader - he's a builder. He quickly became an essential part of Shikenso, spotting opportunities and executing with the same data-driven precision that defines our company," said Tarik Amhamdi, Co-Founder & Co-CEO of Shikenso. "He's a problem-solver who consistently goes the extra mile, and his strategic vision has transformed how we position ourselves in the sponsorship industry. I'm excited to see how he contributes in Shikenso's scaling and growth mission."

Benedikt's elevation to VP reflects Shikenso's commitment to redefining sponsorship intelligence - placing data-driven decision-making, AI innovation, and transparency at the core of industry transformation.

Want to stay ahead in the sports sponsorship game? Visit www.shikenso.com to discover how AI-powered data is transforming the industry.

Shikenso GmbH
Sebastian-Kneipp-Str. 41
60439 Frankfurt am Main (Germany)

For media inquiries, please contact:
Benedikt Becker
VP Marketing
insights@shikenso.com
www.shikenso.com

Shikenso Analytics is a tech-driven analytics company specializing in AI-powered sponsorship evaluation. Headquartered in Frankfurt, Germany, the company works with leading agencies, rights holders, and global brands to provide transparent, accurate, and real-time sponsorship insights. Shikenso's clients include top agencies such as Fuse, Sportfive, and GroupM, sports rights holders like Belgium Pro League, DFL, and Club Brugge, and global brands including Pringles, Aldi, and Red Bull. By leveraging AI-driven data analytics, Shikenso helps its partners maximize sponsorship effectiveness, measure media value, and optimize brand exposure.

This release was published on openPR.