The ROBIN GUT sustainability seal as protection against greenwashing accusations

Berlin, 12.02.2025 - At a time when consumers and investors are attaching increasing importance to sustainable business practices, companies are increasingly facing accusations of greenwashing. Greenwashing refers to the practice of companies presenting themselves as more environmentally friendly than they actually are, which can lead to a loss of trust and legal consequences. An effective means of counteracting such accusations are external certification procedures from independent inspection bodies such as the DGQA - Deutsche Gesellschaft für Qualitätsanalysen mbH (DGQA).

The importance of external certifications

Companies face the challenge of communicating their sustainability efforts transparently and credibly. Internal self-certifications are often met with skepticism. The situation is completely different with external certifications. They offer an objective assessment and confirm the actual implementation of sustainable measures. A recognized seal of approval signals to customers, partners and investors that the company is serious and verifiably sustainable.

"The award of our ROBIN GUT sustainability seal is based on strict criteria and independent audits. They offer companies the opportunity to credibly present their sustainability performance to the outside world and thus effectively protect them from unfounded greenwashing accusations," emphasizes Frank Mutschke, Managing Director of the DGQA.

Advantages for companies

The use of external quality seals offers several advantages, including

* Credibility and trust: An independent certificate strengthens stakeholder confidence in the sustainability measures communicated.
* Legal protection: By complying with audited standards, companies minimize the risk of legal disputes due to misleading environmental claims.
* Competitive advantage: Certified companies stand out positively from their competitors and can strengthen their market position.

Current developments and outlook

As awareness of environmental and climate issues increases, so does the pressure on companies to pursue authentic sustainability strategies and communicate them transparently. External certifications are increasingly becoming the standard to ensure credibility and public trust.

Companies have the opportunity to apply for the ROBIN GUT sustainability seal on the DGQA website.

DGQA-Deutsche Gesellschaft für Qualitätsanalysen mbH
Friedrichstraße 171
10117 Berlin
Germany

https://dgqa.de

Herr Frank Mutschke
030/610820720
030/610820729
info@dgqa.de

About the DGQA
The Deutsche Gesellschaft für Qualitätsanalysen mbH (DGQA) is a leading certification company that supports companies in Germany in achieving and maintaining the highest standards in the areas of quality, sustainability and social responsibility. With its independent testing procedures, the DGQA offers an objective assessment and creates trust among consumers and business partners.

About ROBIN GUT:
ROBIN GUT is an independent initiative founded by the well-known TV presenter and journalist Dieter Könnes and is committed to sustainability in line with the 17 UN Sustainable Development Goals. Founded as a non-profit association and now continued as an initiative, ROBIN GUT is committed to concrete projects in climate protection, social justice and resource-conserving action. It networks companies, private individuals and organizations, creates awareness through campaigns, video podcasts and planting campaigns and provides incentives for sustainable action.

This release was published on openPR.