Press release
Worldwide Sales of Social Gaming Market thrives on to Reach US$17.4 Billion in Coming Years
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People have always been attracted to video games and these console based games come at prices that is not affordable by common man. Today’s generation spend their time on Facebook, Twitter and MySpace among others to socialize with family and friends. During their time on the web, the users spend over 50% of their time on social games competing with friends and colleagues. Many of the game developers are now looking to tap the social media market and develop games for the social networking sites. On an average 200 million active users play games online and it expected to increase with each passing year. With the increase in social network users the number of people likely to sign up for social games is expected to increase. The number of monthly active users in 2012 was approximately over 200 million and it expected to double by 2019.
Social game publishers are in a constant mode for development and redesigning the games as users tend to get bored by playing the same game over and over again. To meet the demands of the users, organizations are designing games of different genre such as casino games, virtual villages, sport role playing games, social role playing games and ownership games among others. Casino and virtual village games are quite popular among the gamers.
The global social gaming market is primarily dominated by Zynga Inc. The early entry of Zynga Inc. into the then-nascent and risky social gaming market has paid off in the years since then, with social media becoming one of the most easily accessible modes of mass marketing. Electronic Arts Inc., one of the major game developers in the world, is another major player in the global social gaming market.
According to a lead analyst at Transparency Market Research, “The market for social gaming is thriving on its lower cost as compared to console- or PC-based video games. Unlike the latter, which have to be bought separately and installed on one’s own machine, social gaming can be built into the architecture of existing social media websites. As the massive popularity of Facebook-based games shows, this has made all the difference for the global social gaming market.”
The primarily ad-based revenue generation system of social gaming has also benefitted the global social gaming market, as it has resulted in online games being available to play for free. This is a major driver for the social gaming market in developing regions, where the presence of social media is growing but the disposable income of the consumers remains much lower than that in developed countries.
Increasing Use of Smartphones Makes it Easier for Social Gaming Market Players to Reach Customers
The increasing demand for smartphones is another major driver for the global social gaming market. Due to the consistent and rapid technological advancements in the telecom sector, the online functionality of smartphones is being enhanced on a regular basis. This has allowed makers of online games to develop their own product portfolio and add innovative features.
View Report: http://www.transparencymarketresearch.com/social-gaming-market.html
On the other hand, the restrictions on the usage of social media websites in workplaces are a major restraint on the global social gaming market.
In terms of the key demographics for the global social gaming market, users in the age group of 19-25 emerged as the key consumers in 2012. By gender, women held the majority in the global social gaming with a 54% share.
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