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Kids Preferred Little Artist Super Dough from The World of Eric Carle Collection Wins Good Housekeeping 2016 Best Toy Award

11-09-2016 08:33 AM CET | Industry, Real Estate & Construction

Press release from: Cece Feinberg Public Relations

/ PR Agency: Cece Feinberg PR
East Windsor, N.J. (October 19, 2016) – Kids Preferred, one of the world’s largest manufacturers of plush toys and gifts is proud to announce that The World of Eric Carle Little Artist Super Dough Set has been recognized by Good Housekeeping 2016 Best Toy Awards as one of the hottest holiday toys of the year.

Recognized for awe-inspiring artwork that transcends generations, the new World of Eric Carle™ Little Artist Super Dough now gives kids the chance to express themselves by molding and folding this colorful non-toxic dough into their favorite shapes and characters. The dough air-dries making it a great craft for even the youngest of artists (no-baking required).

The Good Housekeeping experts reviewed over 500 hundred toys for safety, quality, the ability to spark children’s imaginations and skill-building capabilities. After rigorous testing by their Institute engineers, the toys face their toughest critics – kids and the fun factor review. The winners are featured in the magazine’s November 2016 issue.

“Kids Preferred is honored to receive the prestigious Good Housekeeping 2016 Best Toy Award for the World of Eric Carle Little Artist Super Dough,” said Laura Perks, Vice President of Marketing, Kids Preferred LLC. “Eric Carle’s artwork is recognized worldwide for its dazzling beauty and energy, and the Little Artist Super Dough translate that color into a creative activity and imagination adventures for kids and fans of all ages.”

The Kids Preferred World of Eric Carle Little Artist Super Dough Set, MSRP $23.99 for children 3 and up, is available at

The World of Eric Carle is represented by global licensing agent The Joester Loria Group.

About Kids Preferred, LLC

Kids Preferred, LLC is an award-winning division of Kids Preferred, Inc., which was founded in 1983 and is one of the largest toy and children’s product manufacturers in the U.S. Known for its superior quality and unique designs, Kids Preferred, LLC serves the specialty, juvenile, gift, and better department store trade by distributing soft toys and children’s gifts under its own brand, private label and licensed brands including amazing baby™, asthma & allergy friendly™ - Healthy Baby™, Beatrix Potter Peter Rabbit™, BirthdayLand™, Blessed Friends®, Buildex® Systems, Carter’s®, Disney Baby, Elmer, The World of Eric Carle™, Goodnight Moon, The Gruffalo®, Guess How Much I Love You™, Harley-Davidson®, John Deere, Llama Llama Red Pajama, Little Me, Little Sport Star™, The Moodsters™, pat the bunny®, Puff the Magic Dragon, Room on the Broom, Rudolph the Red-Nosed Reindeer®, Skipper Ride N Roll, Spot™ , Splat the Cat, The Snowman™ and Windsor™.

The company is headquartered in East Windsor, NJ and has offices in Hong Kong and Ningbo. For more information, contact Kids Preferred at 1-866-SOFT TOY (763-8869) or visit their website at

About The World Of Eric Carle
The World of Eric Carle™ is a design-driven licensing and merchandising program based on the beloved picture books by Eric Carle. A prolific author and artist, Eric Carle has written and illustrated more than seventy books which have sold over 138 million copies worldwide. Like his books, The World of Eric Carle brand draws upon Eric Carle’s approach to creativity, discovery, play and development. Licensing and merchandising programs are ongoing in the US, Japan, UK, Australia and Europe.

For more information, please visit:

About The Joester Loria Group
The Joester Loria Group,, is an award-winning full-service licensing and brand extension agency, representing Pepsi-Cola North America; Constellation Brands Beer portfolio including, Corona Extra (the #1 imported beer in the U.S.) and Modelo Especial (#2 import beer in the U.S.); Kellogg’s portfolio of cereal and snack brands; Entenmann's; Eggland’s Best; Jack Link’s; Margaritaville; celebrity chef Fabio Viviani; leading fashion blogger Aimee Song/; Designer Amy Coe; The World of Eric Carle™ including The Very Hungry Caterpillar; YouTube sensation SMOSH; designer brand Happi by Dena; Waste Management; and Hearst Corporation’s Car and Driver, Road & Track and Popular Mechanics.

# # #

Cece Feinberg Public Relations is a full-service boutique agency specializing in national consumer media placement, brand building and event management.

Cece Feinberg PR
4040 NE 2nd Ave, #411
Miami, FL 33137

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