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Kids Preferred The Very Hungry Caterpillar Ride & Roll from The World of Eric Carle Collection Named One of the Hottest Holiday Items by The Toy Insider™

11-03-2016 09:03 AM CET | Fashion, Lifestyle, Trends

Press release from: Cece Feinberg Public Relations

/ PR Agency: Cece Feinberg PR
Inspired by Eric Carle’s “The Very Hungry Caterpillar,” this colorful Ride & Roll helps new riders scoot, roll, and explore.

East Windsor, N.J. (October 28, 2016) – Kids Preferred, one of the world’s largest manufacturers of plush toys and gifts is proud to announce that The World of Eric Carle The Very Hungry Caterpillar Ride & Roll was chosen as one of the hottest holiday toy of The Toy Insider’s 2016 11th annual Holiday Gift Guide in the Infants & Toddler (Ages 0 – 2) Division. Unveiled annually, the holiday guide is used by parents to determine the best toys and gifts for kids. The Toy Insider’s team of industry experts review hundreds of products throughout the year, evaluating each toy for value, originality, skill building, product integrity and, of course, fun factor.

"At The Toy Insider, we know play, and the toys in our holiday gift guide will have kids laughing, learning and playing in meaningful ways," says Laurie Schacht, co-publisher and Chief Toy Officer, The Toy Insider. “Up and At 'Em” toys like the Kids Preferred The World of Eric Carle Very Hungry Caterpillar Ride & Roll, are one of the hottest trends of the season according to Schacht. “Outdoor and active toys get kids moving while having fun. From engaging play places for babies and toddlers to innovative ride-on toys and outdoor games for older kids, there's something for every age and interest.

“We are very honored to have The World of Eric Carle Very Hungry Caterpillar Ride & Roll recognized as a top holiday toy for infants and toddlers by one of the leading online sites covering children’s products,” said Laura Perks, Vice President of Marketing, Kids Preferred LLC. “Kids Preferred is dedicated to creating superior quality, innovative toys and gifts for children of all ages using unique designs that help instill a love of learning and create everlasting childhood memories.”

The Kids Preferred World of Eric Carle Very Hungry Caterpillar Ride & Roll, MSRP $49.99 for children 12 to 36 months, is available at or at Barnes & Noble online and retail locations nationwide.

The World of Eric Carle is represented by global licensing agent The Joester Loria Group.

About Kids Preferred, LLC

Kids Preferred, LLC is an award-winning division of Kids Preferred, Inc., which was founded in 1983 and is one of the largest toy and children’s product manufacturers in the U.S. Known for its superior quality and unique designs, Kids Preferred, LLC serves the specialty, juvenile, gift, and better department store trade by distributing soft toys and children’s gifts under its own brand, private label and licensed brands including amazing baby™, asthma & allergy friendly™ - Healthy Baby™, Beatrix Potter Peter Rabbit™, BirthdayLand™, Blessed Friends®, Buildex® Systems, Carter’s®, Disney Baby, Elmer, The World of Eric Carle™, Goodnight Moon, The Gruffalo®, Guess How Much I Love You™, Harley-Davidson®, John Deere, Llama Llama Red Pajama, Little Me, Little Sport Star™, The Moodsters™, pat the bunny®, Puff the Magic Dragon, Room on the Broom, Rudolph the Red-Nosed Reindeer®, Skipper Ride N Roll, Spot™ , Splat the Cat, The Snowman™ and Windsor™.

The company is headquartered in East Windsor, NJ and has offices in Hong Kong and Ningbo. For more information, contact Kids Preferred at 1-866-SOFT TOY (763-8869) or visit their website at

About The World Of Eric Carle
The World of Eric Carle™ is a design-driven licensing and merchandising program based on the beloved picture books by Eric Carle. A prolific author and artist, Eric Carle has written and illustrated more than seventy books which have sold over 138 million copies worldwide. Like his books, The World of Eric Carle brand draws upon Eric Carle’s approach to creativity, discovery, play and development. Licensing and merchandising programs are ongoing in the US, Japan, UK, Australia and Europe.

For more information, please visit:

About The Joester Loria Group
The Joester Loria Group,, is an award-winning full-service licensing and brand extension agency, representing Pepsi-Cola North America; Constellation Brands Beer portfolio including, Corona Extra (the #1 imported beer in the U.S.) and Modelo Especial (#2 import beer in the U.S.); Kellogg’s portfolio of cereal and snack brands; Entenmann's; Eggland’s Best; Jack Link’s; Margaritaville; celebrity chef Fabio Viviani; leading fashion blogger Aimee Song/; Designer Amy Coe; The World of Eric Carle™ including The Very Hungry Caterpillar; YouTube sensation SMOSH; designer brand Happi by Dena; Waste Management; and Hearst Corporation’s Car and Driver, Road & Track and Popular Mechanics.

About The Toy Insider
The Toy Insider is the go-to source for product information about children's toys, tech and entertainment. It publishes two annual gift guides—one for summer and one for holiday—and is a trusted online resource for parents all year long. Its content is produced by an editorial team with more than 75 years of combined experience covering the children's products industry. The Toy Insider is published by Adventure Publishing Group, publisher of leading trade publications The Toy Book, The Toy Report, The Licensing Book and Total Licensing Report. For more information, visit

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Cece Feinberg Public Relations is a full-service boutique agency specializing in national consumer media placement, brand building and event management.

Press Contact: Cece Feinberg Public Relations
Cece Feinberg, 305.532.3467
4040 NE 2nd Ave, #411 Miami, FL 33137

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