openPR Logo
Press release

Blu & Blue Launches E-Commerce Platform for Spring 2018

04-24-2018 08:46 AM CET | Fashion, Lifestyle, Trends

Press release from: Cece Feinberg Public Relations

/ PR Agency: Cece Feinberg PR
Blue & Blu

Blue & Blu

Leading Children’s Fashion-Denim Brand Launches Premiere Buy-Now Collection on Amazon

Blu & Blue will finally offer many avid fans what they’ve been waiting for – the chance to purchase their collection with the click of a button! Synonymous with eco-friendly, fashionable comfort, and known for exquisite detailing, Blu & Blue collections are thoughtfully made by experts with over 35 years of experience in creating high quality children’s wear. The collection speaks to quality by using only the finest fabrics and materials that adhere to the highest safety standards. Each product is thoroughly quality checked and given the Blu seal of approval before it is packaged and shipped to you.

The 29 best-selling styles from the brand launching on Amazon.com in May 2018 will be the brand’s premiere “buy-now” collection and the company’s first venture into digital e-commerce. “Our mission is to do denim right, this starts from the very first step in hand selecting premium fabrics, to achieving quality, sustainability, comfort, and safety of children in every step of creation," says Aaina Jain, founder and CEO of Blu & Blue. “We care about our kids, our craftsmanship, our heritage, and now that includes our online presence.” 

Each Blu & Blue item is made with the customer in mind, a quality-conscious, fashion forward parent who values well designed, sustainable, and versatile clothing for their children that will transcend seasons. Exquisite fabrics, playful prints, and intricate details elevate classic denim styles. Applying a fresh take on classic American denim, the label’s contemporary collections are loved by the likes of Jennifer Lopez, Beyonce, and Ludacris.

“While we were creating the e-commerce site on Amazon, we considered our consumers at each step of the creative process,” continued Jain. "We didn’t want to rush the process because we are committed to creating an accessible, responsive, and easy-to-scale digital experience."

Customers can expect to see:
• Baby and junior girl dresses with flattering silhouettes, embroideries and special detailing such as ruffles, flare, pinstripes, playful prints and tassels.

• Classic and European inspired cropped denim jackets for girls. Blu & Blue will also include their best-selling embroidered bomber jacket – detailed with intricate colorful embroideries that is comfortable and a transitional piece for all year long. 

• Butter-soft, colorful, and chemical safe rompers for boys and girls are adored and very popular. Detailed with ruffles, prints and pinstripes, these are not only adorable but also comfortable.

• The best-selling classic star print shirt for boys along with a matching set including a striped shirt and stripped bermuda shorts are both versatile pieces that can be worn to a play date or a birthday party.

• Forever comfortable, the stretch polka-dot print jeggings for girls will also be available along with a denim skirt detailed with a bow.

Since its launch in December 2015, Blu & Blue has built a successful brand following with specialty retailers, department stores, customers, influencers and celebrity fans. The brand has rapidly grown and is appreciated by their customers for their quality, beautiful make, comfort, and unique styles. “There is something modern yet traditional about denim, and we embrace that in our clothing. Our clothes are wearable all year long and versatile enough to be dressed up or down. We bring a whole new meaning to denim,” Jain said.

The brand’s meticulous craftsmanship and in-depth understanding of denim as a primary fabric have brought an originality and uniqueness that the market hasn’t seen before. Jain’s vision of creating elevated denim clothing styles has taken Blu & Blue to the next level.

E-Commerce Launch Size and Price Range
The initial Blu & Blue e-commerce launch will include 29 styles for boys and girls from several diverse collections. Available in a range of sizes (0 – 16y), this launch will have something for everyone. Price range: $29.95 - $79.95.

About Blu & Blue
Launched in December 2015 by Aaina Jain, Blu & Blue is a premium denim clothing brand with a heritage of over 35 years of experience in manufacturing premium denim clothing for children. The collections have over 300 unique styles for boys and girls, (0-16 yrs). Sold at fine retailers, the fabrics and trims are sourced globally from renowned mills in Japan, Italy, Turkey, and California. The products are expertly made at the brand’s in-house state-of-the art manufacturing and washing facilities in India.

Blu & Blue New York
315 W. 39th Street
Suite 1507
New York, NY 10018
info@bluandblue.com
www.bluadblue.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Blu & Blue Launches E-Commerce Platform for Spring 2018 here

News-ID: 1027342 • Views: 440

More Releases from Cece Feinberg Public Relations

AMERICAS PAVILION at Apparel Textile Sourcing Miami Set to Become Latin American …
Apparel Textile Sourcing Miami (ATS-M) is the first U.S. staged edition of the international Apparel Textile Sourcing (ATS) portfolio established in 2016 with the company’s premier show, ATS Canada. Bringing in over 200 exhibiting companies and 2500 visitors from the USA, Latin America, and the Caribbean, the event will take place May 21-23, 2018, at the Mana Wynwood Convention Center in Miami. The centerpiece of the Miami event will
Kids Preferred Little Artist Super Dough from The World of Eric Carle Collection …
East Windsor, N.J. (October 19, 2016) – Kids Preferred, one of the world’s largest manufacturers of plush toys and gifts is proud to announce that The World of Eric Carle Little Artist Super Dough Set has been recognized by Good Housekeeping 2016 Best Toy Awards as one of the hottest holiday toys of the year. Recognized for awe-inspiring artwork that transcends generations, the new World of Eric Carle™ Little Artist
Kids Preferred The Very Hungry Caterpillar Ride & Roll from The World of Eric Ca …
Inspired by Eric Carle’s “The Very Hungry Caterpillar,” this colorful Ride & Roll helps new riders scoot, roll, and explore. East Windsor, N.J. (October 28, 2016) – Kids Preferred, one of the world’s largest manufacturers of plush toys and gifts is proud to announce that The World of Eric Carle The Very Hungry Caterpillar Ride & Roll was chosen as one of the hottest holiday toy of The Toy Insider’s 2016
Legendary Swimshow Hits A Milestone
Swimwear Association of Florida’s (SAF) SwimShow has good reason to celebrate come July, when the category’s largest global market turns 30 years old. As one of Florida’s most attended, press-worthy events, the annual trade show at the Miami Beach Convention Center draws thousands of industry insiders including retailers, vendors and media from around the world. But this year truly solidifies its importance in revolutionizing the category, as well as in

All 5 Releases