Press release
Kidpik partners with GOOD+ Foundation to launch a Girls Give Back campaign
New York, NY, November 8, 2016 -- kidpik announced today their Girls Give Back partnership with the GOOD+ Foundation™. kidpik, a custom-styled fashion collection designed exclusively for the girl in your life, combines personal styling with the surprise and excitement of the unboxing experience. The GOOD+ Foundation uses the power of donated goods plus transformational services to break the cycle of family poverty. The partnership will result in product donations to GOOD+ Foundation families at a minimum of $50,000.“At kidpik, we want you and your girl to feel good about the clothes she keeps and do good with the clothes she returns. Now, with the purchase of a complete kidpik box, a girl has the opportunity to pass on new kidpik clothes to girls in need,” says Ezra Dabah, kidpik founder and CEO.
Families who keep the entire kidpik box receive a 30% discount. As part of the Girls Give Back program, girls may donate any of the items, sending them in the prepaid envelope provided, and still enjoy the discount. It’s a win-win—her family receives the 30% discount and girls in need receive brand new kidpik clothing.
“We’re delighted to work with kidpik through this partnership. It’s a wonderful way to teach girls about philanthropy and good works,” said Katherine Snider, Executive Director of GOOD+ Foundation. “In addition, the donation of beautiful new kidpik clothes will bring joy to the families and children we serve.”
Dabah, formerly Chairman and CEO of The Children’s Place retail stores, was one of the first supporters of GOOD+ when it launched as Baby Buggy 15 years ago. “We look forward to renewing our partnership and making a significant contribution with kidpik. The Girls Give Back partnership offers young girls an ideal way to learn about giving and the positive impact of helping others,” says Dabah.
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kidpik is the go-to fashion site for custom-styled and coordinated quality fashion, delivered directly to your door—convenient and easy. Combining personal styling with the surprise and excitement of the unboxing experience, kidpik is designed exclusively for the girls in your life and tailored for your budget. kidpik empowers girls to define their own individual style, and is the first girls-only custom-styled fashion box. Ezra Dabah and his team are known for their 30-year commitment to style, quality and value in kids’ fashion.
About GOOD+ Foundation
Founded by Jessica Seinfeld, GOOD+ Foundation (formerly Baby Buggy) is a nonprofit organization that partners with a national network of leading programs to break the cycle of family poverty through the power of essential children’s products and life-changing family services. GOOD+ Foundation partners with programs that have demonstrated a capacity to address family poverty in three focus areas: supporting new mothers, investing in early childhood and engaging fathers. Through the generous support of donors and over 45,000 volunteers, GOOD+ Foundation has donated over 20 million items through its partner network across the United States. The organization has been rated 4-Stars by Charity Navigator and received national accreditation from the Better Business Bureau Wise Giving Alliance for its efficient fundraising and operations. For more information visit www.goodplusfoundation.org, or Like us on Facebook at GOOD+ Foundation and follow us on Twitter and Instagram @GoodPlusFdn.
kidpik is the go-to fashion site for custom-styled and coordinated quality fashion, delivered directly to your door—convenient and easy. Combining personal styling with the surprise and excitement of the unboxing experience, kidpik is designed exclusively for the girls in your life and tailored for your budget. kidpik empowers girls to define their own individual style, and is the first girls-only custom-styled fashion box. Ezra Dabah and his team are known for their 30-year commitment to style, quality and value in kids’ fashion.
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